Guylian unveils brand new packaging and makes moves towards becoming a sustainability leader
Guylian, the premium Belgian chocolatier, has announced a brand-new relaunch including beautifully designed green and copper packaging, which is also 100% recyclable; a new and improved recipe to make the chocolates even more delicious and is proud now to be 100% Fairtrade certified alongside many other sustainable changes.
CEO of Guylian, Tom Snick, said “This year will see many exciting changes in store for Guylian. From an improved flavour profile to our pioneering sustainability initiatives, and a fresh and luxurious new look design, we’re confident that these exciting changes will help us to continue as the world’s favourite Belgian chocolate brand.”
With consumers demanding more and more from their favourite brands, Guylian is delighted to be the biggest Belgian chocolate company to be 100% Fairtrade certified.
By working with Fairtrade, suppliers are guaranteed a fixed cocoa price, thereby improving their livelihoods, and positively impacting their communities. Fairtrade is supporting cocoa farming co-operatives in their push for living incomes and better terms of trade for their cocoa farmers. For companies, that includes paying a fair price for the produce, and for farmers, it includes workers’ rights and protection of the environment.
Mike Gidney, CEO of the Fairtrade Foundation, said “It’s great to see the distinctive Fairtrade logo now appear on Guylian packaging in stores nationwide, giving chocolate lovers another reason to enjoy an indulgent, ethically sourced treat that’s been produced with the planet in mind and where cocoa farmers have been treated fairly. Cocoa farmers and their families are struggling to make ends meet due to climate change, poor soil quality and long-term low prices. When you choose Fairtrade, you choose education, empowerment, fairer incomes and training to help farmers adapt to climate change.”
Renowned for its Sea Shells, which are a harmonious blend of dark, white, and milk chocolate filled with the signature praliné filling, Guylian has improved its time-honoured, traditional recipe using only the best hazelnuts, roasted in house in their shells to guarantee the best taste. The result is a more intense and less sweet hazelnut flavour, to make them even more irresistible. From relaunch, Guylian will offer a select range, focusing on Sea Shells and Sea Horses, as well as Temptations (individually wrapped seahorses), and its range of premium 100g bars.
Environmental responsibility is important to Guylian, which is why its new packaging is 100% recyclable. Two big steps have been the removal of the plastic windows from its gift boxes and the replacement its brown trays (which hold the chocolates) with clear trays which have had all dyes and carbon removed, making them easier for recycling centres to handle. Not content with just this, Guylian is also exploring ways of further reducing its use of paper and plastic. Consumers around the world will begin to see the gorgeous new, eco-friendly packaging on shelves from mid-May onwards.
Since the start of this year, the factory in Sint-Niklaas (the production home of Guylian’s delectable chocolates) is fully climate neutral, meaning that C02 emissions have been reduced to the lowest possible level and all other emissions are compensated. Guylian is proud that the 800 million chocolates they produce annually are now made entirely with a zero-carbon footprint, making their chocolates as planet friendly as they are delicious.
Guylian chocolates are available in all major retailers including Tesco, Asda, Morrisons, Waitrose, Ocado and Sainsburys with 250g boxes of Sea Shells having a MRRSP £5.50.
