The Cuddledry is something that immediately caught my eye. Reason? Because it is so damn cute. It would take a hard person indeed to look at the pictures of the cute baby wrapped in this towel and not go ‘aw’. But we can’t be worn over on cuteness alone (mostly). Does it work? Is it convenient? Read on…
First of all, it looks good. It is obviously high quality. It is very soft and feels great. Perfect for baby’s skin. If you don’t already know what the Cuddledry is; it is an apron style towel that lets you dry your baby hands free. This is not to be underestimated. Anything that stops you dropping your baby is a good thing. The baby bath towel also keeps you dry and it has a hood which makes baby look adorable and keeps the water away from baby’s skin and hair. We love this apron towel. It makes life with a newborn significantly easier. A brilliant, yet simple invention.
Made with natural bamboo fibre and pure cotton, the Cuddledry is much softer than a normal towel, and stays that way after washing – ideal for snuggling and drying your little one’s soft skin.
Cuddledry designers, Helen Wooldridge and Polly Marsh, were inspired to create the Cuddledry after they and their husbands struggled at bath time with slippery babies, and realising this was a challenge every new parent faces:
“We asked hundreds of parents and found that mums and dads everywhere battle with baby towels held awkwardly under their chin, or in their teeth, or put crying babies onto towels on cold bathroom floors, to get over the need for an extra hand to hold the towel at bath time,” explains Polly Marsh, one of Cuddledry’s creators. “It is of course impossible to safely lift a baby without two hands, but you also somehow have to hold a towel and wrap them in it!”
“Cuddledry have thought of everything, it clips around the neck to free up your arms for picking up your bubba and drying them in a flash, before you know it baby is all snuggled up in the cuddly side. Fantastic invention, why didn’t I think of it first” – Zoe Ball
“I’m so glad my mum bought a Cuddledry for me, it’s the best thing anyone can buy for a new parent.” Denise Van Outen
Helen and Polly were asked by the BBC to take the Cuddledry apron towel onto Dragons Den. They amazed the dragons by turning down three offers of investment. Since the show, the entrepreneurial duo has secured private investment and the business has expanded beyond all expectations. The Cuddledry is now used by tens of thousands of parents, endorsed by celebrities and recommended by midwives and maternity nurses worldwide. It has won over 40 prestigious awards and is recommended again and again as the number 1 baby bath-time essential.
The Cuddledry apron is available to buy for £29.99 here