Ben Cohen Leads the Charge at HHilton Honors Great Getaway Flashmob
London’s Workers Celebrate Start of Summer

Former UK international rugby player and England Rugby World Cup Winner, Ben Cohen, and a group of business men and women stopped commuter traffic and turned heads as they stripped down to their beachwear in central London. This was in celebration of the Hilton HHonors Great Getaway promotion, which offers guests up to 40 percent off on stays completed between now and 5 September 2011 at any of the participating hotels within the Hilton Worldwide portfolio.

The flash mob began quite conservatively with Cohen and the group interspersing with morning commuters in smart business attire. While walking over Millennium Bridge, the entire group began to undress, revealing Hilton HHonors beachwear. Their swimwear parade continued to Potters Field, where they pulled out beach towels and chairs that drove those passing by to www.Facebook.com/HiltonHHonors and played beach games, like Frisbee, as though on holiday.

“The Great Getaway promotion provides travelers the incentive they need to turn a daydream into a vacation,” said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. “With properties around the globe, Hilton HHonors gives guests thousands of ways to get away from the every day and experience a world of possibilities.”
To take advantage of the Hilton HHonors Great Getaway promotion, visit HHonors.com/TheGreatGetaway. Travelers looking to make their getaway must book their reservations between 13 May and 22 August 2011, and stays must be completed between 27 May and 5 September 2011. Discounts vary by hotel brand and location. For more information or to become a Hilton HHonors member, visit HHonors.com.

For full terms and conditions, visit HHonors.com/TheGreatGetaway.

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