London Fashion Week 2011: EMESHA

Emesha Nagy is one of Frost’s favorite designers, her clothes are beautiful and eco-friendly. She has worked with Vivienne Westwood and Jasper Conran, and now is on the fourth of her own collection.

EMESHA’s mission is to source new eco-friendly fabrics and to produce quality garments that are sustainable in both manufacture and design, without sacrificing style.

EMESHA is fully committed to environmental and social responsibilities. The label was created using only natural, therefore biodegradable and recycled fabrics, which are free of harmful AZO dyes. The fabrics used are mainly sourced in the UK or come from end-of-line “upcycled” industry waste and so some of garments are available in a limited edition.

The EMESHA label is concerned with paying fair wages to the skilled workers who work hard to create the garments. “Having Hungarian roots, I have been devastated to see the decline of the apparel industry in Hungary over the past few years. When new countries joined the EU in 2007, many of the prominent fashion houses moved their production lines further east where costs were lower. This had a devastating effect on the local economy leaving many skilled workers
unemployed forcing those who remained in the industry to work long hours and lower their salary expectations to keep their jobs. Appreciating the skill and talent of these workers, I chose my homeland for the production of my collections. I am building my company to follow sustainable and ethical principles I am committed to fair wage production to reverse the downward economic spiral, and to draw attention to a huge issue within the European Union. This does not only happen in the fashion industry, and is visible in many other European countries. However fashion is what I know and this is where I can make a change.”

A vegetarian since her early teens, Emesha doesn’t use leather or fur in her designs.

Emesha. Brilliant New Clothing line. {Style}

Emesha launches new collection at Estethica

Emesha is being heralded as the exciting, new sustainable brand to watch – and the collection will be shown for the first time in the UK at Estethica at London Fashion Week.

Emesha is the sporty-luxe label for the woman who does not want to compromise on style and quality. Experimental pattern cutting, draping and crisp tailoring techniques are combined to create clean silhouettes and feminine looks.

The covetable AW10 collection combines strong masculine and ultra feminine elements, representing the ever changing emotions of a woman – with inspiration coming from the emotional extremes of love and hate, happiness and sadness, soft and rough. These feelings are reflected in the mix of shapes, colours and fabrics, combining draping with cutting edge tailoring to all blend into a visually balanced collection.

The collection includes masculine pieces such as cargo pants and romantic feminine draping, with little black dresses to compliment the daywear pieces, all worn rough for an urban chic look. The colour palette includes khakis, blacks, greys, beiges and a touch of bright pink in a range of fabrics from soft silks to hard woolens.

Expert production skills result in a collection with superior attention to detail and the highest standard of quality, a veritable abundance of playful but wearable pieces.

www.emesha.com

Emesha Nagy founded her label Emesha in 2008 having graduated from the London College of Fashion in 2006 and was selected to show her graduate collection at the Swatch Alternative Fashion Week in London. Her previous experience includes working with Vivienne Westwood and Jasper Conran.

The Emesha label was launched in the United States at Nolcha Fashion Week, New York to exceptional reviews and Emesha Nagy noted as a “One To Watch” by Nolcha.

Emesha is fully committed to environmental and social responsibilities. The fabrics used are 100% natural, therefore fully bio-degradable. The brand’s mission is to always source new eco-friendly fabrics, use sustainable materials and recycle as much as possible. They aim to use recycled paper for letterheads and labels, and promote e-brochures to save paper waste.

Emesha practices fair wage policy and production is organized to help the depriving fashion industry in Hungary to survive the difficult economic and social changes.

Estethica, London Fashion Week, Somerset House 19th – 23rd February.

Sales Enquiries

sales@emesha.com

Tel: +44 (0) 77590 32999

Press and Showroom Enquiries

For further media enquiries, interviews and images, please contact Felicities

Alison Lowe, Felicities Ltd

Tel: 0207 377 6030

alison@felicities.co.uk