Exciting news in publishing: Handpicked Media, whose independent publishing platform Frost Magazine is proudly part of, has teamed up with Immediate Media. The press release is below and we are very excited.
The Handpicked Media team.
Immediate Media Co, the special interest content and platform company, announces a partnership with Handpicked Media to provide sales agency support for the leading social content marketing and blog network.
The partnership sees Immediate’s commercial division provide agency sales support to Handpicked. Immediate already provides similar services for a roster of clients including BBC Worldwide, Eye to Eye Media and LPG Inc.
Handpicked represents over 300 independent websites and blogs, reaching over 10 million unique users a month. The partnership will allow Immediate to use its commercial infrastructure to unlock the value of these influential bloggers and sites.
As a social content marketing platform, Handpicked Media has curated a growing network of influential blog sites across a range of lifestyle channels since it was launched in 2009 by media entrepreneur Krista Madden. It manages the interaction between its network and a range of consumer brands, offering clients an array of opportunities to reach a very targeted and highly engaged social audience. Key content channels within the Handpicked network include Entertainment, Lifestyle, Beauty, Fashion and Food.
Immediate Commercial Director Duncan Tickell says: “Handpicked has a network of fantastically engaged audiences with its roster of blog and independent media sites. These highly passionate and engaged audiences are complementary to our existing portfolio and offer our commercial partners a new and exciting way in which to connect with them”.
Handpicked solutions include social media strategy, blogger outreach, content creation, events and integrated campaigns for a range of brand partners including Intel, Vodafone, P&G and Hilton.
Krista adds: “We are really pleased to be working with the successful team at Immediate Media, their range of brands is a perfect fit for the Handpicked audience. We both see the benefits of creating great content with context and scale across our popular communities. ”
Immediate is home to internationally famous brands including Radio Times, Gardeners’ World, BBC Good Food, Olive, You & Your Wedding, Perfect Weddings and Made For Mums.
Follow them at @Immediate_Media