Immediate Media Co Partners With Leading Independent Publisher Network Handpicked Media

Exciting news in publishing: Handpicked Media, whose independent publishing platform Frost Magazine is proudly part of, has teamed up with Immediate Media. The press release is below and we are very excited. 

The Handpicked Media team.

The Handpicked Media team.

Immediate Media Co, the special interest content and platform company,  announces a partnership with Handpicked Media to provide sales agency support for the leading social content marketing and blog network.

The partnership sees Immediate’s commercial division provide agency sales support to Handpicked. Immediate already provides similar services for a roster of clients including BBC Worldwide, Eye to Eye Media and LPG Inc.

Handpicked represents over 300 independent websites and blogs, reaching over 10 million unique users a month. The partnership will allow Immediate to use its commercial infrastructure to unlock the value of these influential bloggers and sites.

As a social content marketing platform, Handpicked Media has curated a growing network of influential blog sites across a range of lifestyle channels since it was launched in 2009 by media entrepreneur Krista Madden. It manages the interaction between its network and a range of consumer brands, offering clients an array of opportunities to reach a very targeted and highly engaged social audience. Key content channels within the Handpicked network include Entertainment, Lifestyle, Beauty, Fashion and Food.

Immediate Commercial Director Duncan Tickell says: “Handpicked has a network of fantastically engaged audiences with its roster of blog and independent media sites. These highly passionate and engaged audiences are complementary to our existing portfolio and offer our commercial partners a new and exciting way in which to connect with them”.

Handpicked solutions include social media strategy, blogger outreach, content creation, events and integrated campaigns for a range of brand partners including Intel, Vodafone, P&G and Hilton.

Krista adds: “We are really pleased to be working with the successful team at Immediate Media, their range of brands is a perfect fit for the Handpicked audience. We both see the benefits of creating great content with context and scale across our popular communities. ”

Immediate is home to internationally famous brands including Radio Times, Gardeners’ World, BBC Good Food, Olive, You & Your Wedding, Perfect Weddings and Made For Mums.

Follow them at @Immediate_Media

 

 

Le Fear II: Le Sequel Review By Jason Croot

After reading BFI advice on writing a review of your own film I thought why not!

Le Fear II- Le Sequel Review By Jason Croot

Le Fear II: Le Sequel is a 90 minute 100% improvised feature film about the making of a film. Based in London U.K it follows the journey of hapless 22 times film director Carlos Revalos [Kyri Saphirs] who is about to embark on his biggest movie yet Le Fear II: Le Sequel a film noir horror love story. Carlos’s journey starts with a meeting with the shrewd movie executive Dirk Heinz [Andrew Tiernan] who agrees to back Carlos’s film as long as Revalos puts up some of his own cash as collateral, one other condition is that Carlos intertwines his movie with Nollywood  [Nigeria] the fastest growing film industry in the world. Dirks Secretary Helga [Shona McWilliams]does the paperwork and the deal is done commence the movie.

Le Fear II: Le Sequel Review , Catherine Balavage. actress, Scottish actress, actor, British, actor, Scottish,  Jason Croot

The world’s worst director Carlos Revalos meets the world’s worst film producer Efi womonbogo [Seye Adelekan] the clash of the titans or rather the clash of the tits, because these guys each are as clueless as the other about filmmaking. Efi has his entourage, Africa special effects [Roxy Sternberg], Femu [Schee Bell] the runner and Witch Dr Charles [Sean Earl McPherson] none of which really have a clue what to do. Carlos has his film crew Jacques the French cinema photographer, [Hadien Mekki], Jessie [Leila Reid], the production assistant Chafarafa the Script Supervisor [Jay Croot] Berwyn [Catherine Balavage] the stunt coordinator and Queenie [Victoria Hopkins] the Makeup artist. Hollywood meets Nollywood this is where the fun begins, and Conflict time! Everything Carlos wants, romance, film noir and horror is not delivered by Efi who has a different take on it with his motley crew. Africa the vibrant special effects girl, who apparently worked on big movies, Efi Tells Carlos “Avatar and Pride and plagiarist”. Africa brings Carlos nothing but cheap sci-fi effects which she believes is the best thing since sliced bread. That’s the problem with the Nollywood guys they believe their shit is good shit, and Carlos the man who has his own money on the line £500000, is in deep lumber. Bring on the Piece de résistance the actors within the film. We have the fiery French actress Racquel [Denise Moreno] and the green drama school first time film actor Oliver[Jack W. Carter] they cause poor Revalos’s pain to deepen not only is he combating of a motley crew from Nollywood he has disgruntled actors to please now can it get any worse? YES. The film set is not a beautiful purposed built location but a make shift set the input of Efi, “I wanted to make a film noir not a camping film” Jacques tells Carlos. The plot thickens and Carlos calls Dirk to sort out this rabble “Dirks going to have your arse” Carlos tells Efi who replies “My ass is he gay?” Dirk arrives and puts Carlos straight, the movie continues we now bring in two other actors within the movie these hired by Efi Vanessa [Vampire] Eleanor James Dr Strange [Julian Lamoral Roberts] Bmovie actor, Vanessa drives Berwyn the stunt coordinator barmy and proceeds to act more like a L’Oreal shampoo advert than scare people. We also have a student filmmaker Mickey [Warren Taylor] who is filming behind the scenes of the film within the film.

Le Fear II- Le Sequel

The night scenes have to be the most classic and funniest ones we have Witch doctors, Lesbian Vampires, Alien Explosions and a very angry actress “SUSHI DE MERDE Carlos you are a piece of shit little man! I’m going back to Paris right now” Carlos now one actress short of a picnic or rather of making his worst movie, and now without a location when disgruntled land owner Tom Dickinson[Ian Cullen] arrives and kicks them off “my land what are you doing in my land are you filming one of those pornographic films?” Efi replies “I swear on my father’s grave and my mother’s goat”

Le Fear II: Le Sequel will go down in history if Carlos can manage to complete it won’t be the classic he longed for but his worst yet. Bring on a new actress Racquel replacement Lucy Lou [Aiko Horiuchi] a Japanese actress brought in by Efi she joins the madness. “Can we use it?” Carlos asks Jacques about the new location, “Yes but I don’t want my name on that movie” Jacques replies “At this stage fuck your name” Carlos tells him the film gets more crazier and continues to deliver humour right until the end.

Summary Comedy is complex some people laugh at Dad’s Army, Fawlty Towers and Porridge all classic British Comedies others won’t get the humour of those classics! some will love Flight of the conchords and Curb your enthusiasm and others won’t, you can’t make everyone laugh no matter how good the comedy is, Le Fear II: Le Sequel has already made a few people smile and laugh and we hope to continue to do so, I’m not going to say we created the best film within film the world but we have made a film that me and the producers are very proud of we are proud of the cast and how hard they worked to create the humour the crew and how hard they worked to get the camera lighting and sound to be as good as it is the editor who has done a great job and the musicians who have supplied us with a great soundtrack.

 

I will leave you with some other funny lines from the film Le Fear II: Le Sequel

Cast Lines

Carlos Revalos [Kyri Saphiris]

“They Buy a bloody blow up doll, stick some sparklers up its arse, and call it special effects of a high budget production”

Dirk Heinz [Andrew Tiernan]

“You’ve got a fucking film to make, so pull it out of the bag”

Lucy Lou [Aiko Horiuchi]

“My English is very little”

Jacques [Hadrien Mekki]

“You’re just crazy fucking English people who want to drink tea; I just want to make a good film”

Racquel [Denise Moreno]

“If we die what happens? Because I don’t feel I’m going to come out this film alive”

Africa [Roxy Sternberg]

“It’s beyond Hollywood, Nollywood, Woody Allen my gosh we have it”

Dr Strange [Julian Lamoral Roberts]

“If Crossed I get cross if cross I need Blood”

Jessie [Leila Reid]

“Can you teach Carlos to keep the fire inside of him”

Vanessa [Eleanor James]

“I’m a professional actress I have been in god knows how many movies”

Queenie [Victoria Hopkins]

“Do you like it wet? I bet you do I bet you like it real moist Don’t you?”

Berwyn [Catherine Balavage]

“Oh I’m swishing my hair like I’m in a 1970’s fucking porn film”

Witch Dr. Charles [Sean McPherson]

“Ring Nigerian now £5, no problem”

 

Twitter https://twitter.com/Lefear2lesequel @lefear2lesequel

Facebook Like Page https://www.facebook.com/Lesequel

Facebook Group https://www.facebook.com/groups/163431550389968/
IMDB http://www.imdb.com/title/tt1982759/

 

[Editorial note: Frost Magazine founder and owner Catherine Balavage played Berwyn in Le Fear, Le Sequel]

 

 

 

Sleeping Dogs Film Review

sleepingdogsfilmreview

London. Eve spends her days caring for her almost vegetative fiance Tommy while struggling to make ends meet. Tommy’s only hope of recovery is a radical new treatment, but it’s expensive. Running out of time, Eve turns to Tommy’s old friends for help. Little does she know that journeying into Tommy’s murky past will unravel a chain of deception that will prove the ultimate test of her devotion.

This film was shot as a collaborative project by a crew of two and a core cast of five for a production budget of £100. It went on to be nominated for a BiFA.

Floris Ramaekers co-wrote, directed, was DOP, camera operator and editor. Pretty impressive stuff. Now for the film…

Dark and heavy, the film is beautifully shot and looks far more expensive than it is. I cannot tell this is a low budget, scaled back production. The acting is great. While some of the characters are not exactly likeable, each is well-written and the actors do an excellent job. Special mention to veteran British actor Jon Campling who has been in so many great films he has probably lost count himself. He is a star who is destined for great things. Liberty Mills is also amazing in the title role.

Sleeping Dogs is an entertaining, gritty British film in the way only Brits can do. It is no surprise it has received nominations. I loved it and was incredibly impressed at what was achieved. I hope this team of cast and crew make another film as this one really is excellent.

Go and see it.

A Day In The Life of An Indie Bookshop By The Chorleywood Bookshop

Some people have the rather quaint idea that an independent bookshop is a rather dusty place, run by an elderly woman who spends all her time with her feet up, stroking a cat and reading. Others imagine it like the bookshop in Notting Hill, a rather more boutique-style place which sells coffee table books and travel guides.

If there were shops like this they would have closed by now. To be a successful independent bookshop in 2014 you need to be so much more than just a bookshop.

A day in the life of an Indie Bookshop By the Chorleywood Bookshoppic1

At Chorleywood Bookshop the owner, Sheryl Shurville, opens up at the crack of dawn, invoicing schools with their orders and organising the first of the deliveries. On the way she’ll be picking up a children’s author from the station to take to the school for an event.

Back at the shop a team of three will be unpacking boxes of books. Some will be for a literary lunch, others will be for customers who have ordered them the day before and others will be temporarily displayed in the window ready for the upcoming literary festival.

Along with our customers the staff meet so many authors and it’s like kids being let loose in a sweet shop. We love it. Here’s our owner, Sheryl Shurville with Ben Collins, The Stig.

A day in the life of an Indie Bookshop By the Chorleywood Bookshoppic2

The shop is busy with customers, many have come to buy greetings cards, others will be buying their tickets for the literary festival and some, of course, are just browsing the new titles.

Behind the scenes, one of the staff is now writing an article about an author event for the local magazine, someone else is pricing a box of children’s toys and gifts and the third member of staff is back and forth serving customers at the till, while working her way through a batch of books to be returned to the publishers and researching an out of print book for a customer who wants a second hand copy.

Sheryl returns and sorts out the banking and float for the author event later that day. Then she begins work on her introductory speech, sandwich in hand. No one stops to eat for more than 10 minutes, there simply isn’t time.

More customers orders placed, more cards sold, more personal book recommendations given-cups of tea are made and left to go cold.

Refreshments for customers are packed, shop signs and books loaded in the back of car, a bouquet for the author collected and on to the evening event… See Alexander Armstrong and Richard Osman signing copies of A Very Pointless Quiz Book.

A day in the life of an Indie Bookshop By the Chorleywood Bookshoppic3

This may sound like exaggeration but this is exactly what  it’s like at an indie bookshop, well, unless it’s Halloween,Christmas, Easter, Mother’s Day….when it gets a whole lot busier.

Chorleywood Literary Festival November 10 – 16th. http://chorleywoodbookshop.co.uk/chorleywood-literary-festival-2014

Third Contact Film Review

A permanent sense of dread and the unknown hangs over this impressive low budget British psychological thriller from debut writer and director Si Horrocks. Filmed on location in London for a shoestring budget and on a single handheld camera, the film has benefited enormously from a successful Kickstarter campaign, pulling in independent funds to secure an international screening tour both at festivals and local venues. It’s another brilliant inspirational example of filmmakers marshalling their own resources and bringing their own unique vision to a broad audience.

thirdcontactfilm

Private psychiatrist David Wright (Tim Scott-Walker) is in utter despair; he is hounded by memories of his long lost love and the guilt over a patient’s recent and seemingly pointless suicide. At his nadir and contemplating his own suicide, David is contacted by the patient’s sister Erika (Jannica Olin) who is seeking answers to her brother’s death. United by their grief and loss, the pair investigate the suicide further and soon uncover a mysterious and sinister agenda that defies both their expectations.

Early in the drama of the film, one of David’s patients relates to him the theory behind ‘quantum suicide’, a concept that theorizes that the universe can be split open at the firing of a gun into two states: one of life and the other of death. It’s a lofty, ambitious concept to hit your audience with moments out of the start gate of your movie. Yet that’s all the more credit to Third Contact, a thriller that avoids the cliches and conventions of other projects made under similar circumstances. Writer and director Horrocks discards tired indie Brit cliches of gangsters and banal romance for cerebral science fiction, with a fine eye for minute detail and delivering in a fresh, fractured narrative style. Shot on a relatively inexpensive handheld camera, Horrocks has worked wonders with the films visual look. Filmed in a bleak and stark monochrome, the portrait of urban London comes to a vibrant and urgent life whilst remaining disconcertingly alien and hauntingly lonely. It reminded me somewhat of Christopher Nolan’s debut feature Following, also filmed for pennies and looking spectacular. This is matched by the eerie and otherworldly soundscape where sound and score seem to bleed into each other and become indistinguishable, not unlike the work of David Lynch.

Horrocks has taken on a one man band approach with the project but has still surrounded himself great talent to round out the project. Tim Scott-Walker is pretty terrific in central role, successfully convincing David’s fraying mental state and anguish and his increasingly fraught encounters with those he meets. It’s a world where no one can be fully trusted and supporting players are very effective at portraying characters whose allegiances are uncertain. That this team have managed to come up with such a well constructed project with minimal resources is nothing short of remarkable as is the films unique and dogged release strategy. On the basis of this, the concept of the writer/director with a larger budget is very enticing indeed.

Raindance Film Festival Presents The Independent Filmmaker’s Ball

7:30pm, April 30th, Café de Paris, London

The Raindance Film Festival has announced their inaugural Independent Filmmaker’s Ball, will take place at the Café de Paris in Leicester Square, London, on the 30th April 2014. raindance

The ball is an opportunity to celebrate independent film and filmmakers and to bring the indie film community under one roof for an exciting night of partying, prizes, music and networking. Raindance and British Independent Film Award founder Elliot Grove said: “It might be all sunshine, bikinis and martinis for the Hollywood set, but British indie filmmakers work unbelievably hard in horrible weather to get their work made and seen. They deserve a night of celebration and some great raffle prizes to boot: bring on the Independent Filmmaker’s Ball!”

 

The event also doubles as a fundraiser for the Independent Film Trust (IFT), which teaches disadvantaged adults and children filmmaking skills. Neil McCartney, chairman of the IFT, said: “We’re so pleased to be able to work with both established filmmakers and complete beginners to promote filmmaking as an art form for everyone. This event will help us raise awareness for our cause, and the funds will enable us to carry on improving and extending the reach of our workshops.”

 

Raindance is planning a fantastic night of entertainment with a classy venue, great indie music and the filmmaker’s dream raffle. Music will be provided by soul band ‘The Indies’, a group made up of working professionals from the UK film industry. The raffle draw is being supported by some amazing Raindance partners and features an awesome array of prizes, including:

  • Canon EOS C100 camera & 18-135mm lens
  • Blackmagic camera hire & DCP package from the Post Factory
  • Screening room hire from Motion Picture Solutions
  • Hundreds of pounds worth of vouchers for stock footage from Pond 5
  • Two annual passes from Vue Cinemas
  • A spa treatment day for two with champagne afternoon tea from the May Fair Hotel

…and many more!

 

Tickets are now on sale, visit the website or call Raindance to enquire and book tickets:

Website:  http://www.raindance.org/independent-filmmakers-ball/

Number: 0207 930 3412

Interview with Simon Horrocks Third Contact Director | Film

What inspired you to make the film?

I had been a screenwriter for many years but, although I had sold screenplays, none had made it to production. I decided if one of my scripts was to be made into a film, I would have to do it. We had no money, but we set about shooting the film with what we had to hand. I felt I was at a ‘now or never’ moment in my life, so I put everything else aside and dedicated myself to one thing – making a feature film.

In fact, many well-known filmmakers have done this. Aronofsky’s first film, Pi, was crowdfunded 10 years before kickstarter become popular. Christopher Nolan shot his first film in London, and the whole production was scaled so that crew, cast and equipment could fit into a London cab. Other filmmakers such as Brits Peter Strickland and Ben Wheatley recently self-funded their first features. In the past, Shane Caruth, Robert Rodriguez and Kevin Smith have launched their careers this way.

thirdcontactfilm

Where did the initial idea come from?

It was inspired from what one critic described as a ‘goldmine of ideas’. I had already worked on a script back in 2006-7 using the idea of ‘quantum suicide’. The script had a rave review from the UK Film Council, comparing it to films such as Blade Runner and Memento, but they passed. So I approached the subject again, but in a different way, scaling the story down so I would be able to improvise my way through the production.

Why do you think the Kickstarter campaign was such a success?

For a few different reasons. I spent a lot of time planning and designing the campaign. I also spent hour after our talking to people online, making allies. As I didn’t have a team, I knew I need some friends who believed in what I was doing, and I was lucky enough to find some. Slowly the buzz started to grow, and as the deadline approached, this growing crowd got behind the campaign in a big way and drove it over the line.

Tell us about the film

The film is a surreal psychological sci-fi thriller about a psychotherapist who investigates the mysterious deaths of two patients. It seems to be a film which different people experience it in different ways. If you like films which are intelligent, puzzling, haunting and thought-provoking, you might like Third Contact.

How hard was it to make?

It took 3 years from writing the script, to production, followed by a year of editing, sound design and scoring the music. I had no professional crew and I was operating camera for the first time, as well. The guys I had recording sound were doing that for the first time too. Bit by bit, we worked through the script, shooting as locations became available.

The challenges were many, but I took the ‘one step at a time’ philosophy, meeting each as we needed to. Otherwise the scale of the project would be too overwhelming for me, as writer/director/producer/camera etc, to attempt to solve every problem in one go.

Often, I didn’t know where we would shoot a certain scene, or who would act in it, even while we were halfway through the rest of the project. The strategy was to get all the scenes in one location in the bag, then move onto the next and work out how and where and with who we would do it.

What is the hardest, and easiest thing about directing?

I think, as a director, your task is to have the overall vision of the film, while the team are focusing on the small details. The overall vision will inform the decisions you need to make, down to the smallest detail. But I think every director is different, so each will have a hardest and easiest element. Some directors come from an acting background, so dealing with actors is easiest for them. While others are more technical and are happier playing with the camera and thinking up shots.

For me, I’m not that interested in the technical side of filmmaking, so I reduced that to a minimum and focused on the story I wanted to tell.

What did you shoot it on?

A HDV camcorder (Canon HV30) which is a consumer camera. It is a high quality one, and had a bit of a cult following, which is the reason I decided to use it. At the time, DSLRs, which are popular now, were just out of reach for me, financially. My philosophy was that a camera doesn’t make a great movie. I’d rather watch a great, imaginative story shot on an iPhone, than something more technically proficient but boring to watch.

I didn’t see using a camcorder as an excuse for making a low budget looking. I saw it as an opportunity to explore using a camcorder to shoot a film. I always intended to create my own aesthetic. People are obsessed with this idea of something looking ‘professional’, which to me is a meaningless quality. Picasso used ordinary house paint to create his masterpieces, which I’m sure many painters at the time would have considered ‘unprofessional’.

You only spent £4000. Where did most of the budget go?

The camera cost £600 and the microphone £700. We also spent over £600 on make up fx, as we had to age the main character 30 years, which involved doing a full head cast and creating a prosthetic mask.

How did you keep the budget so low?

By writing a screenplay with minimal number of characters, and locations which were accessible to us. Many of the scenes were shot in my house, or friends’ houses. We had a very small crew and cast who donated their time to making the film. Also, by improvising certain scenes around what we had available to us. We couldn’t afford to be 100% fussy, otherwise the film would have never got made. Again, I didn’t see this as a set back, but more as part of the creative process. Sometimes, things worked better than they would have, because we were forced by budget restrictions into being more imaginative.

Its like the old story of the mechanical shark used during the filming of JAWS. The thing never worked, so they ended up using underwater shark ‘point of view’ shots, looking up at swimmers’ legs dangling into the water – which, of course, is far more terrifying than seeing a rubber shark swimming around.

What’s next?

We will be getting Third Contact into as many cinemas as possible. After that, looking at the next project. I will need to take stock of everything I have learned in the last 5 years of making and marketing this film solo, without any industry backing, and see how I feel about the next step.

New Study Highlights Crucial Role of Red Meat in Plugging The Nutrition Gap

Millions of people in the UK are putting their health at risk because of inadequate intakes of vital vitamins and minerals, a new study has revealed. But the research also highlights just how important the role of red meat is in the diet in helping to cover this nutrition gap.

 

Meat has been a staple part of the human diet since the dawn of mankind, but in recent years there has been some debate over whether too much red meat can raise the risk of health problems. Now a team of researchers has studied the issue of meat in the diet to help gauge just how important it is for a healthy mind and body – as well as the crucial nutrients that red meat in the diet brings.

 

The latest study found that data from dietary surveys indicates that UK diets for people of all ages can be worryingly low in nutrients normally found in meat, such as vitamin A, vitamin D, iron, magnesium, zinc, selenium and potassium. The researchers say that integrating red meat into diets across the age spectrum, from infanthood to old age, may help to narrow the present gap between vitamin and mineral intakes and recommended levels. In addition, there is emerging evidence that nutrients commonly found in red meat may play a role in supporting cognitive function, immune health and addressing iron deficiency.

 

Independent dietician Dr Carrie Ruxton, together with Emma Derbyshire, Senior Lecturer in Human Nutrition, Manchester Metropolitan University and Prof Robert Pickard, Emeritus Professor of Neurobiology, University of Cardiff, studied data from 103 previous scientific research papers. Many of the previous studies drew from the UK National Diet and Nutrition Survey (NDNS) – now an annual rolling programme which provides a valuable insight into the nutritional quality of modern diets. The new paper – entitled Micronutrient challenges across the age spectrum: Is there a role for meat in the diet? – is just published in the British Nutrition Foundation’s Nutrition Bulletin.1

 

The role of red meat in the diet

Red meat – defined as beef, veal, pork and lamb, which is fresh, minced or frozen – is a source of high quality protein and important micronutrients. Beef and lamb are classed as a ‘rich source’ – more than 30% of the recommended daily allowance (RDA) – of vitamin B3 (niacin), B12 (cyanocobalamin) and zinc. It is also a ‘source’ – 15% or more of the RDA – of iron, potassium and phosphorous. Pork is also a ‘rich source’ of vitamin B1 (thiamin). Meat, particularly from grass-fed animals, can be a valuable source of long chain (LC) n-3 polyunsaturated fatty acids (PUFA) such as omega 3 fatty acids. Research shows that these fatty acids support normal foetal development as well as help lower the risk of inflammatory conditions, depression and dementia in later life. Red meat is also an important source of haem iron – a type that is readily absorbed – and data shows that average iron intakes in the UK are inadequate, especially among females in general and during pregnancy.

 

UK nutrition – the seven ages of mankind

 

  • Infants and pre-school children – studies show that diets in this age group are low in vitamin A, vitamin D, iron, zinc.
  • Pre-pubescent children – diets were found to be low in vitamin A, magnesium, iron and zinc. Boys tended to have higher intakes of iron and thiamin than girls.
  • Teenagers (13 to 18 years) – diets are low in many key nutrients – including vitamin A, vitamin D, iron, magnesium, zinc, selenium and potassium.
  • Adults of reproductive age (19-50 years) – diets, particularly for females, fall short in magnesium and iron, as well as zinc, selenium and potassium.
  • Pregnancy and lactation – Women on average fail to get enough calcium, magnesium, iron, iodine, selenium and potassium and vitamin D.
  • Middle-age and older age (50 years and above) – while this group have better quality diets, there are still shortfalls in intakes of magnesium, zinc and potassium.
  • Older-age (75 years and beyond) – data shows that in adults aged over 85, intakes of magnesium, zinc and potassium are below the recommended nutrient intake.

 

How meat affects health – latest investigations

While some studies have linked high levels of meat consumption with health issues, the evidence is inconsistent and the research varies in its quality – for instance one paper that found a link between meat and obesity included pies and pastries as well as lean cuts of meat. Indeed, other research found that lean meat consumption does not impact on risk of chronic disease. Chemicals called heterocyclic amines may be produced when meat is cooked or charred and these have been linked with an increased cancer risk. However, there is also evidence that meat contains nutrients with anticancer properties, such as LC n-3 PUFA, conjugated linoleic acids, vitamins B6, B12, D and selenium. In addition, older studies may not be so relevant today as the fat content of meat has reduced considerably over the past few decades as a result of changes in breeding and animal feeding practices.

 

In terms of heart health, a study showed that eating red meat (lamb) three times a week had no effect on low-density-lipoprotein levels – the so-called bad cholesterol – or triglycerides, both factors for cardiovascular disease, when compared to white meat. In another study of patients with high cholesterol levels, those who ate red meat every day were found to have fewer markers for heart disease. Studies have indicated that meat protein could help delay or reduce the gradual loss of muscle mass – a condition known as sarcopenia. Diet when younger may play a part in mental ability when older – data from a Chinese study found that adults aged 50 years and over who ate meat in childhood had improved memory recall. The Scientific Advisory Committee on Nutrition (SACN) – made up independent experts and which provides advice to the Department of Health – recommends that adults should consume a balanced diet with up to 70g of lean red meat per day and up to 500g per week.

 

Independent dietician Dr Carrie Ruxton, who led the study, says: “Meat has long played a central role in the human diet and is now recognised as an important source of high-quality protein and essential micronutrients. The research indicates that even in developed countries such as the UK, with a plentiful food supply, there is evidence of under-consumption of key vitamins and minerals which support long-term health. It is notable that many of these are present in red meat, such as iron, vitamin A, vitamin D, selenium, magnesium, potassium and zinc.

 

“Integrating red meat into diets across the age spectrum, from infanthood to old age, may help to narrow the present gap between intakes and recommendations. In addition, there is emerging evidence that nutrients commonly found in red meat may play a role in supporting cognitive function, immune health, and addressing iron deficiency. While concerns have been raised about the potential impact of meat on the risk of chronic disease, there is little evidence and may be triggered by meat cooking methods or other dietary factors.

 

“Moderate amounts of lean red meat provide a wide range of important nutrients, without substantially increasing intakes of energy and saturated fat. When consumed in moderate amounts as part of a balanced diet, lean meat is unlikely to increase the risk of chronic disease yet provides an important source of micronutrients. In addition, people who eat lean meat regularly tend to eat more vegetables, fruits, low-fat dairy products and have a higher intake of nutrients overall, suggesting that inclusion of red meat does not displace other important foods.”

 

Dr Ruxton adds: “Meat had a central role in the diet of early man and continues to do so in modern times. When eaten as part of a balanced diet, red meat represents an important source of protein and essential nutrients, which may contribute towards improving diet quality from weaning to old age. Recommended intakes for red meat – up to 500g cooked weight per week – would appear to be safe and most UK adults are within this range.”