Frost Mag is supporting Cosmopolitan magazine's F-Word campaign.

COSMOPOLITAN Launches the ‘F-word’ campaign. Cosmopolitian is launching its campiagn on International Women’s Day, and Frost Magazine is supporting them.

This International Women’s Day (8th March) Cosmopolitan will be launching its ‘F Word’ campaign, a series of initiatives championing women – and men – to stand up and be counted and get what they deserve; equality in all aspects of their lives. The ‘F word’ has been created by Cosmopolitan to highlight the fact there has never been a more important time to be a feminist. The magazine has teamed up with some of the UK’s biggest stars who all support the campaign, including Annie Lennox, Jameela Jamil, Emma Bunton and Professor Green.

Miquita Oliver:

“I’ve gone up and down in weight and I’ve never been very glamorous so I’ve always used what I have which is my personality. It would mean so much to me if there were girls who watched me on the telly and thought ‘Oh actually I can just be a funny cool person.’ It’s important to push your personality rather than wearing ‘the right’ skinny jeans.”

Emma Willis:

“People think of it as a dirty word but being a feminist doesn’t mean you’re loud and lairy. You can still be feminine and be a feminist.”

According to the Fawcett Society, which campaigns for equality between men and women, men are currently getting paid almost 15% more than females, rising to 55% in the banking sector. It has also revealed that this is likely to widen, due to public sector job cuts, which are historically female dominated.

Cosmopolitan, the magazine for smart spirited women, believes it is time to take action. It wants the government to get tough now on equal pay, by making it mandatory for companies who employ 250 people or more to carry out a public, annual equal-pay audit – this was due to become law under the last government, but was shelved in 2012 in favour of making these audits voluntary.

The magazine is calling all British women to fight for their right to an equal pay packet by signing the Cosmopolitan Equal Pay petition at www.cosmopolitan.co.uk/equalpay. Cosmo is hoping to gather 100,000 signatures and plans to present the petition to David Cameron later in the year.

Louise Court, Cosmopolitan, Editor, said: “When we heard that the pay gap looked likely to widen in 2012 we felt it was time to stand up and make a difference for women in the UK today. Many women don’t even realise that they could be doing exactly the same job as their male colleagues and not being paid the same wage – it’s time to highlight this unfairness and make positive changes!”

According to a poll of Cosmopolitan readers, 58% would not describe themselves as being a feminist. However, Cosmopolitan believes that there has never been a more important time to be a feminist with inequality between the sexes at an all time high. “It’s time to grab back the word ‘feminism’. It’s a perfectly good word. But we need to simplify it. It’s about equal rights; that’s all. It’s not about being enemies of men.” Says Annie Lennox of the Cosmopolitan F Word campaign.

WIE Symposium UK Bringing Together Most Powerful Women

TICKETS NOW ON SALE FOR THE FIRST WIE SYMPOSIUM UK BRINGING TOGETHER THE MOST POWERFUL MINDS TO INSPIRE AND EXCITE WOMEN AROUND THE WORLD

A host of prominent women from the worlds of business, fashion and film will congregate at the Women Inspiration and Enterprise (WIE) Symposium to lead a series of seminars after successfully launching in America with the support of Donna Karen, Queen Rania of Jordan and Christie Turlington. The event will happen on International Women’s Day, March 8th 2012 and will feature discussions from luminaries including Jo Malone, Kathy Lette and Lynn de Rothschild.

The WIE Symposium will offer a full day of thought-provoking panels, inspirational master
classes and powerful keynote speakers. Tickets will be on sale from 23rd January, available at
www.wienetwork.org at £150.00 per person.

Issues to be addressed at The Hospital Club, London range from the future of girls’ education
to getting women off the sidelines in business and public life and the ‘green revolution’.
Additionally the Symposium will launch the WIE Mentorship Scheme – an initiative designed to
coach and aid young female entrepreneurs through a year of advice and counsel from leading
business women.

Starting the day, WIE is thrilled to announce the inaugural Power Breakfast – an annual event
that will honour 50 of the top female business trailblazers at the iconic London Stock Exchange.
The WIE Symposium is the brainchild of television presenter June Sarpong and former film
executive Dee Poku, who conquered New York with a plan to help women from all walks of
life achieve their full potential.

June Sarpong said; “We are incredibly excited about launching WIE in the UK. The UK is filled
with incredible female thought leaders who are already doing their bit to empower the next
generation. Our goal is to harness the legendary creativity and innovation of London to
empower women and girls across the country and help them reach their full potential.”
PRESS RELEASE 23rd January 2012

Female leaders already signed up to take part in the event include Celia Walden, Julie Woods
Moss (BT), Baroness Scotland and Lynne Franks who join the likes Sarah Brown, Arianna
Huffington, Diane von Furstenberg and Iman from previous events.

International Women’s Day:
Annually on 8 March, thousands of events are held throughout the world to inspire women and
celebrate achievements. A global web of rich and diverse local activity connects women from
all around the world ranging from political rallies, business conferences, government activities
and networking events through to local women’s craft markets, theatric performances, fashion
parades and more.

The Hospital Club:
Sue Walter, CEO of the Hospital Club says, “The Hospital Club is privileged to be hosting
London’s inaugural WIE Symposium. We share many of the same values around inspiration,
enterprise and nurturing emerging talent and we’re very excited to be joining forces to bring
British women this unique opportunity to learn from each other and be inspired by what the
future holds.”

WIE Founders:
Dee Poku is a social entrepreneur, marketing consultant and philanthropic strategist. Poku is also the owner of Right Angle, a branding and marketing consultancy that develops and
implements innovative campaigns for a cross section of high profile films, non-profits and
consumer brands. Her background includes senior marketing roles at Paramount Pictures and
Focus Features where she oversaw the movie release campaigns for the likes of Al Gore’s ‘An
Inconvenient Truth’; the Coen brothers’ ‘No Country For Old Men’; Sofia Coppola’s ‘Lost in
Translation’ and Ang Lee’s ‘Brokeback Mountain’. She is a member of the British Academy
(BAFTA) and Women in Film.

June Sarpong has become one of the most recognisable faces of British television – as the
female face of Channel 4’s successful Sunday morning strand T4 for the first eight years, June
has become part of TV history. Her groundbreaking Tony Blair Channel 4 special, ‘When Tony
Met June’ saw her being granted unprecedented access to the British PM. She has also
interviewed and introduced some of the world’s biggest names including: Nelson Mandela,
HRH Prince of Wales, Bill Clinton, Al Gore, Bono, George Clooney and 50 Cent. June is an
ambassador for the Prince’s Trust and also campaigns for the Make Poverty History movement –
she was awarded an MBE on the Queens 2007 new years honours list for services to broadcasting and charity.

Daniel Craig Dresses Up As a Women To Promote Equality

It sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist between men and women in the UK and worldwide. It is the first film featuring Bond to be directed by a woman.

Weareequals.org