Harvey Nichols is kicking off the Festival Season in style by celebrating  some  of the most iconic festivals across its landmark luxury shopping mecca. 

Customers are invited to indulge in seven  fabulous  festivals  over  four  days,  culminating  in  the  coolest  money-can’t-buy  gig  from  the hottest artist of the moment Jessie Ware.
Each  of  the  floors  have  been  transformed  –  immerse  yourself  in  Field  Day  fashion  on  the  Fourth Floor, channel cool  Coachella  vibes on Third, take respite amidst the mystical  Secret Garden Party surroundings on Second, dazzle amidst the  elegant Serpentine Summer party on First,  discover  the best Bestival buys on Ground, and experience a Wilderness world on Lower Grounds 1 & 2. To avoid festival  fatigue,  take  the Express  Lift  up  to  Fifth  for  a  celebration  of  Taste  of  London  summer indulgence;  spread  over  every  floor,  Harvey  Nichols’  Festival  of  Style  runs  from  March  26-29 exclusive to the Knightsbridge store.

The four day Festival of Style offers an extravaganza of festival activity from  exclusive  pop ups, in
store theatre, DJs across every floor, and  a wealth of  promotions and services from Womenswear,
Menswear, Beauty and Food & Hospitality. Experience the exclusive House of Peroni Vita Al Fresco
summer terrace, indulge in a Bottomless  Brunch, be styled to perfection with the Style  Concierge
Stations, drop by the braiding station and showcase within  the Slow Motion Hair Flick Photo Booth,
or learn the art of packing the perfect picnic from their Concierge team,  all  surrounded by the latest
tunes  and  must-have  brands.  Anything  is  possible  once  you  step  inside  the wonderfully  stylish
Festival of Style.

Harvey  Nichols  says  of  launching  Festival  of  Style:  “Renowned  for  our  perfect  blend  of  insouciant
style,  exclusive  designer  edits  and  ever-playful  spirit,  Harvey  Nichols  is  offering  customers  a  fully
immersive festival experience, celebrating style in all  its glory for the coming season. We are bringing
summer style to our flagship store early this year, culminating in an unforgettable night of music with
Jessie Ware to say thank you to our fearlessly stylish and loyal customers.”

Coming to Harvey Nichols from Thursday March 26:
FIFTH FLOOR – TASTE OF LONDON INDULGENCE
The Money-Can’t-Buy Gig
For one spectacular night only, the Harvey Nichols Fifth Floor Restaurant will be transformed into an
intimate  gig  venue  with  an  exclusive  performance  from  smoking  hot  singer  of  the  moment  Jessie
Ware.  Tickets to this  money-can’t-buy event will be  available to win  exclusively with any purchase
made at the flagship store and, with only 150 pairs  up for grabs in the prize draw, it’s sure to be the
hottest  ticket  in  town.  The  exclusive  gig  will  mark  the  pinnacle  of  the four  day  Festival  of  Style
celebration; hotfoot it down to their flagship store from  March 26 to be in with a chance of winning
your pass to a truly unforgettable evening.

House of Peroni Vita Al Fresco
Kicking off Festival of Style, Peroni Nastro Azzurro brings a taste of stylish contemporary Italian life
to  Harvey  Nichols  as  the  Fifth  Floor  terrace  is  transformed  into  a  stunning  al  fresco  veranda.
Customers  can  kick  back  and  relax  after  an  afternoon  of  shopping  as  they  enjoy  Peroni  Nastro
Azzurro infused drinks and  the most delicious plates of Italian aperitivo influenced by classic Italian
street food and created by critically acclaimed chefs from Bottega Wapping. This culinary indulgence
will  take  place  amid  a  stunning  flower  garden  haven,  filled  with  the  sounds  and  scents  of  Italy  in
springtime.

Bottomless Brunch
Celebrate the new season in style with an indulgent all-you-can-eat Bottomless Brunch up on the
Fifth  Floor.  With  your  choice  of  ten  summer  sharing  dishes  specially  created  by  the Head  Chef,
unlimited own label champagne and fresh fruit bellinis, take your pick from dining within their café,
restaurant or champagne bar and enter the draw to be in with a chance of winning tickets to the
exclusive gig with Jessie Ware.

Picnic Concierge
Need help pairing the crispest Sauvignon with the finest smoke salmon? Create your perfect picnic
feast with Harvey Nichols’ new Picnic Concierge located on the Fifth Floor. Our team of advisors will
provide  tips  on  how  to  prepare  the  most  stylish  of  hampers  with  matching  wine  pairings  and
complimentary tastings throughout the festival.

Havana Club Cocktail Masterclass
Calling all budding mixologists – Harvey Nichols invites you to come and create the newest in season
summer cocktails  courtesy of Havana Club  at their Fifth Floor Champagne Bar. Become the perfect
hostess  with  the  help  of  expert  mixologists  who  will  be  holding  complimentary  15  minute
masterclasses, showcasing the latest cocktail trends for SS15.

FOURTH FLOOR – FIELD DAY FIERCE
Summer Style Concierge Stations
To celebrate the launch of Style Concierge, an expert  team of stylists  will cut a stylish dash to their
pop up Style Stations  to attend to your every fashion want and need for the duration of Festival of
Style. The team will be on hand to talk through their SS15 buy and discuss the latest trends to ensure
you are summer ready right now. Daily fashion shows modelling the latest mens and womenswear
collections from will also be taking place within the flagship store throughout the day.

Festival Hair Style Stations
Keeping your hair festival-ready throughout the summer festivities is an art form in itself. Learn the
tricks of the trade for style longevity with a SHOW Beauty bar and Kesh Braids bar and master the art
of minimal effort for maximum show-stopping style.

Slow Motion Hair Flick Photo Booth
Capture  your  festival  mane  in  all  its  glossy  glory  with  the  Slow  Motion  Hair  Flick  Photo  Booth.
Created using the latest advanced high speed technology, the booth is designed to showcase your
most stylish swish in high definition. Create a  6 second slow motion video in the specially-designed
booth, record, review, upload and share using #HarveyNicholsHairFlick and watch admirers swoon
with each flick.

THIRD FLOOR – COACHELLA VIBES
EXCLUSIVE Hook LDN Launch
London-based premium eyewear brand Hook LDN launches exclusively into Harvey Nichols on March
26  with a pop up on Third Floor. The unisex brand of the moment will showcase their new line of
opticals and sunglasses in time for the festival season.

Selfie Style Snaps
Perfect the art of the Selfie whilst shopping in store to be in with a chance of winning tickets to the
exclusive  Jessie  Ware  gig.  Simply  snap  a  picture  of  your  fabulous  self  with  your  new  season
purchases, upload via social media using #FestivalofStyle and be entered into a prize draw to attend
the one-off Jessie Ware performance on Sunday March 29.

Hunter Pop Up
What would a festival be without the now iconic Hunter welly? Put your most fearlessly stylish foot
forward with the Harvey Nichols Buyers’ edit of the latest Hunter offering for SS15.

Nails Inc Blossom Bar
To  celebrate  their  new  SS15  collection,  Nails  Inc  will  be  positioned  on  Third  Floor  offering
complimentary manicures with any purchase from the new Blossom and The New White collections.
And,  to  get  your  tootsies  tingling,  they  are  also  offering  £10.00  off  a  Nails  Inc  pedicure  with  any
purchase made within the ladies shoe department from March 26 – end May 2015.

Beauty Concierge
New  to  Harvey  Nichols,  Beauty  Concierge  offers  customers  an  impeccable,  unbiased  service  for
every  beauty  want  and  need.  Whatever  the  query,  the finest  Beauty  Advisors  will  be  on  hand  to
ensure  you  receive  unrivalled  expert  advice  and  an  unforgettable  beauty  experience.  Their  new
Custom Blend Lipstick service is available exclusively through Beauty Concierge.

Joe & Seph’s Pop Up Popcorn & Snowflake Gelato
Get into the festival spirit whilst shopping the latest Leisurewear edit with pop up  gourmet  popcorn
and luxury gelato stations located across the Third Floor.

STYLondon Tattoos
Add a fun finishing touch to your festival styling with STYLondon metallic transfer tattooing station.

SECOND FLOOR – SECRET GARDEN PARTY
Nestled within the exotic climes  of the Second Floor, step  inside the summer  garden party and take
respite from the hustle and bustle with a refreshing  summer Pimms  from the Pimms Bicycle  paired
with delicious scones and delicate cucumber sandwiches.

The Flower Appreciation Society
Independent  Hackney-based  florists  The  Flower  Appreciation  Society  will  be  stationed  in  store
offering  beautifully  handpicked  complimentary  bouquets  with  any  purchase  made  in  store  to  the
value of £200 or more.

FIRST FLOOR – SERPENTINE SUMMER PARTY
Jonathan Saunders SS15 Q&A
Celebrated  designer  Jonathan  Saunders  arrives  in  store  on  Thursday  26,  2-4pm  to  host  a  one-off
style seminar to coincide with his latest SS15 collection.

Live SS15 Fashion Shows
Showcasing the SS15 style offering, models will walk the floor throughout the event with  four daily
fashion shows presenting their Buyers’ picks of the new collections for Spring Summer Womenswear
and Menswear.

GROUND FLOOR – BESTIVAL BRILLIANCE
Louise O’Keeffe Fashion Illustration
Capture your most stylish in store purchases in print with London-based visual artist of the moment,
Louise O’Keeffe. Louise will be stationed in store for four days, offering customers the chance to be
sketched  along  with  their  buys  across  Accessories  and  Beauty;  beautiful  hand  drawn  prints  to
cherish – what’s not to love?

Emotional Baggage Personalisation
Blur the lines between art and fashion and customise your festival look with  beautiful hand painted
embossing  courtesy  of  Emotional  Baggage.  The  full  collection  of  one-off  vintage  designer  bags
launches into our flagship store for the duration of Festival of Style. Bring in your chosen tote to be
customised or purchase new in store and bag a unique object of desire ahead of the summer season.

LIMITED EDITION Harvey Nichols SS15 Gift with Purchase
Not your ordinary gift with purchase, Harvey Nichols’ now legendary limited edition offering for SS15
arrives this March. Spend just £150 on two or more items across fragrance, skincare of cosmetics in
store or online and receive £240.00  worth of treats from some of the most sought after brands in
the business.

LOWER GROUND – WILDERNESS WARES
The Modern Menswear Wardrobe with David Hellqvist
The  epitome of English  sartorial  style,  renowned  journalist  David  Hellqvist  arrives  in store  to  host
The Modern Menswear  Wardrobe  –  a series of seriously stylish masterclasses from the best in the
business. Offering styling tips and advice on how to dress to impress, you would be mad to miss such
words of wisdom from a true style icon.

Exclusive John Elliott + Co Launch
The latest cult brand you need to know –  John Elliott + Co  –  has arrived exclusively at Harvey Nichols
on Lower Ground Floor. The future classic menswear collection consists of clean lines and modern
minimalism with an innovate twist; the go-to brand for style-conscious gents.

adidas Originals = PHARRELL WILLIAMS Launch
The epitome of original style and creativity, adidas has paired up with Pharrell Williams to showcase
a range of  specially-designed  adidas originals, landing at Harvey Nichols this  month  within the new
adidas shop-in-shop.

Refuel Brands Cap Customisation
Aaron Saunders of Refuel Brands will be  in store on Saturday March 28  with a Cap Customisation
station. The premium streetwear brand will be offering a  customisation service throughout Festival
of Style to spark an injection of street style to your headwear summer staple.

Shoe Shine Station
Show your shoes a little TLC with a pit stop at our complimentary Shoe Shine Station located on the
Lower Ground Floor.

Haig Club Whisky Pop Up
Smooth, sophisticated and stylish  –  new scotch whisky brand of the moment, Haig Club, fronted by
David Beckham, has landed at Harvey Nichols. Take respite from shopping the floors at their pop up
station located on the Lower Ground Floor.

#FestivalofStyle

  Tickets  to  the  Jessie  Ware  gig  on  Sunday  March  29,  8pm  at  Harvey  Nichols  Knightsbridge  will  be
available to win exclusively with any purchase made  at the flagship store  from Thursday March 26  –
Saturday March 28. No minimum spend.
  The House of Peroni Summer Terrace will be open daily from Friday March 27 until Sunday May 24
  Bottomless  Brunch  is  available  daily  from  11am-3pm,  Thursday  26  –  Sunday  March  29.  £65.00.
Available to book online or by phone from Friday March 20. Tel: 020 7235 5250
  Picnic Concierge is available within the Fifth Floor Concierge
  Havana  Club Cocktail Masterclasses: complimentary drop-in 15 minute classes  will take place within
the Champagne Bar, 12.30pm, 1pm & 1.30pm
  Summer Style Concierge Stations are located across every floor
  To  book  a  complimentary  appointment  with  Beauty  Concierge,  please  email:
beautyconcierge@harveynichols.com  Tel: 020 7201 8688 mob: 07860 754111
  Custom Blend Lipstick is available through Third Floor Beauty Concierge. £60.00 for two products
  SS15  Fashion  Shows  take  place  four  times  per  day  throughout  Festival  of  Style.  12,  2,  4  &  6pm
showings, located on First Floor
  SS15  GWP  is  available  throughout  stores  Nationwide  and  online.  Spend  £150  to  receive  SS15  GWP
worth £240.00

About Harvey Nichols Group:
Harvey Nichols is the  world’s leading luxury retailer, renowned for its exclusive  edit of the most  prestigious
brands across womenswear, menswear, accessories, beauty, food and wine.
Founded  in  1831,  today  Harvey  Nichols  has  stores  in  London,  Bristol,  Manchester,  Edinburgh,  Birmingham,
Leeds  and  a  dedicated  beauty  store  Beauty  Bazaar,  Harvey  Nichols  in  Liverpool.  Outside  of  the  UK  stores
include Dublin in the Republic of Ireland and in ternationally Riyadh, Hong Kong, Dubai, Istanbul, Ankara and
Kuwait.
Further information on Harvey Nichols can be found on the website www.harveynichols.com.