Tag Archives: Justin Bieber’s perfume rakes in over 3 million

Calling all ‘Beliebers’! The Perfume Shop is preparing for a Bieber bonanza!

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Guard your girlfriends and lock up your daughters… Justin Bieber is coming to town! In anticipation of the Prince of Pops performance at the Summertime Ball, The Perfume Shop has prepared a specific Belieber action plan and sent bespoke ‘Extreme Justin Bieber SOS packs’ to stores to cater for the pandemonium. Key stores will be armed and ready with tissues for emotional outbursts and Bieber lollipops to increase the blood sugar levels of screaming fans!

The exclusive pack has been developed following phenomenal sales of his debut perfume ‘Someday’. The female scent which only launched in September last year came top out of 12 other perfumes and resulted in a third of overall celebrity scent sales for 2011.

Key stores including Westfield Stratford, Bluewater and White City are preparing for floods of Justin Bieber fans to accommodate the hysteria expected at the weekend. Similarly to a ‘flood’ contingency plan, The Perfume Shop has drafted in additional support to help the teams in store, including Justin Bieber cut outs, scented posters, masks and balloons!

National Advertising & PR Manager, Michelle D’vaz said, “Bieber fever is still going strong The Perfume Shop! ‘Someday’ has an incredibly successful launch and continues to be a top seller. We wanted to celebrate with our shoppers ahead of his visit to the UK and look forward to meeting all the young Beliebers in stores this weekend!”

More Justin Bieber news exclusive to The Perfume Shop coming soon!

Justin Bieber's perfume rakes in over 3 million

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Justin Bieber’s debut perfume looks set to become the top-selling perfume of 2011.

The 17-year-old singer’s women’s scent, Someday, generated more than $3 million in retail sales at Macy’s in New York in under three weeks and experts are already hailing its debut on June 23 as the most successful celebrity fragrance launch in history.

Karen Grant, vice president and senior global industry analyst of the NPD Group Inc., said: “If it sustains this momentum, it will become the number-one-selling fragrance of 2011. We haven’t seen anything like it since [Jennifer Lopez’s] Glow and [Britney Spears’] Curious.”

To launch the fragrance, Justin made a personal appearance at Macy’s, where the first 325 fans who purchased the $135 Someday gift set had their pictures taken with the ‘Baby’ hitmaker and the store believe the star’s presence propelled the fragrance’s high sales.

Terry Lundgren, chairman, president and chief executive officer of Macy’s Inc., told WWD: “Justin Bieber’s Someday fragrance, propelled by Justin’s incredible personal appearance at Macy’s Herald Square, has resonated with our customers, and has now become the biggest celebrity fragrance launch on record.”

Following’s its success in Macy’s, other US stores – including Dillard’s, Boscov’s, Belk, Nordstrom, Lord & Taylor, Sephora and Ulta – are now stocking the fragrance, while it will also be sold overseas, including in the UK, Australia, Germany and New Zealand.

The fragrance was created through Give Back Brands – a company designed for entertainers to use to raise money for good causes – and the proceeds will go to several charities, including the Make-A-Wish Foundation and Pencils of Promise, an initiative which builds schools.

Robert Hollander, president of Give Back Brands, said: “Justin Bieber Someday has launched to numbers that are nothing short of astounding, making this the industry’s single most successful celebrity fragrance launch. Our retail partners simply cannot keep it in stock. Justin has truly made his mark on the fragrance industry, and we could not be more proud of this partnership.”