International design and branding company yoo is delighted to announce a new working relationship with Anouska Hempel. Respected in the design world for her hotel and residential projects, Hempel is the latest high-profile designer to join yoo – alongside Philippe Starck, Marcel Wanders, Kelly Hoppen and Jade Jagger.

Collaborative design is at the core of the yoo brand. Entering its 11th year yoo remains an innovator in the style-led property sector with unique interiors, architecture and branding. ‘yoo inspired by Anouska Hempel’ will create Contemporary, Asian, Classical and Best of British designs for yoo, on soon-to-be-announced projects.

Chairman of yoo, John Hitchcox says, “Anouska will bring her famously glamorous, slick and high-end aesthetic, which has already proven to have an international appeal, into yoo’s established stable of designers. We are very much looking forward to working with Anouska Hempel to create living spaces with her beautiful and distinctive design stamp.”

Hitchcox has equipped yoo with a strong global identity, making his firm an international lifestyle brand synonymous with exceptional developments around the globe, and bringing the designs of Starck, Hempel, Jagger, Wanders and Hoppen new homes and new markets. yoo was one of the first brands to realise the power of collaboration in its residential design projects – an approach now used widely to capitalise on a growing market of design-savvy purchasers.

Anouska Hempel’s studio, Anouska Hempel Design, has established a strong international reputation for its skill in delivering glorious architecture and interiors including luxury hotels, restaurants, stores, private residences and yachts as well as products which include tableware and outdoor furniture. Hempel firmly believes in ensuring that every part of a design scheme is tailored to the needs of the most discerning client, with the highest expectations of quality and finish.

Anouska Hempel comments, “There has to be an amusement factor… a sense of wit, and human eccentricity… The four design styles for yoo symbolise the evolution of Anouska Hempel Design’s style and my passion for travelling and fusing different cultures. Anouska Hempel Design’s spaces are a successful marriage of exuberance and restraint; elegance and simplicity; creativity and tradition – adding up to spaces of the future, places filled with life, fantasies and desires.”