Quintessential Brands have launched a delicious and stylish premium kir royale ready-to-drink cocktail, Chamère, in collaboration with EMILY IN PARIS. Created by executive producer Darren Star. Season 4 part two is on Netflix now.
Chamère 250ml can – RRP £4 per can. Available to order in a case of 12 x 250ml cans for £48 from neatandshaken.com
Chamère 200ml bottle – RRP £7.95 per 200ml bottle. Available to order in a case of 6 x 200ml bottles for £47.70 from neatandshaken.com
During Season 3 of EMILY IN PARIS, Emily tasted and loved the French cocktail kir royale and pitched it as an RTD to her agency clients. Consumers picked up on the idea of a ready-to-drink version of the French cocktail and the kir royale became one of the most searched for cocktails online, with consumers suggesting this could be the new Spritz, becoming an overnight viral sensation.
The new Chamère ready-to-drink cocktail is 10.5% ABV and is available in cans and bottles in the UK.The 250ml can and the 20cl bottles feature the words ‘kir royal’ which is the French spelling of kir royale. The packaging was developed in collaboration with Paramount and Sunhouse Creative agency.
