FASHION & FUN LEAD THE PARADE ON LADIES DAY AT THE FESTIVAL

Ladies Day at the Cheltenham Festival, on Wednesday March 14, is gearing up to be a top day out. This is racing’s special day for the Ladies, where all eyes will be on the most elegantly attired females bidding to win prizes in the Best Dressed Fashion Awards.

Entry into the hotly contested Fashion Awards is open to all ladies who come racing on the second day of the four-day Festival. Fashion scouts will be on hand at the racecourse assisting contestants who wish to take part in any of the three fashion categories; ‘The Best Dressed lady’, ‘The lady with the Best Hat’ or ‘The lady with the Best Accessories’. Entry is free and fabulous prizes will reward the lucky winners.

Prizes for this year’s Fashion Awards include a short break holiday to the unique destination of Clowance Golf and Country Club Estate in Cornwall, provided by Seasons Holidays, £1000 worth of gift vouchers to spend at boutique British ladieswear shop Moloh, £1000 worth of gift vouchers from award winning Stuart Holmes Hair & Beauty Spa, £500 worth of gift vouchers to spend at contemporary British women’s clothing specialists Hobbs, a bespoke Hat from celebrity milliner Denise Innes and an overnight stay at the Hotel du Vin, located in the chic Montpellier district of Cheltenham, including dinner for two in the Bistro, a night stay in a romantic junior suite, breakfast and two 30 minute treatments in the spa.

The judging panel for the 2012 Fashion Awards includes: Jackie Llewelyn-Bowen who, with her husband Laurence, successfully runs design company Llewelyn-Bowen Limited and The Rt. Hon. The Countess Bathurst, the National Vice President of The Royal British Legion. Celebrity hair stylist Stuart Holmes from the Stuart Holmes Hair & Beauty Spa will judge the Best Hat and the Best Accessories prize will be judged by personal stylist Kate Parker.

Ladies can enter the Fashion Awards competition from 10:30am to 1.30pm by simply filling out an entry form and having their picture taken. Following the live judging of the selected finalists, presentations to the winners will be made in the Winner’s Enclosure before the last race. To be fast-tracked through the entry process on the day, Ladies can pre-enter for the Fashion Awards by visiting the Ladies Day page at www.cheltenham.co.uk

The racing action and the atmosphere on Ladies Day will be magical. There are seven top class races, including the sportingbet.com Queen Mother Champion Chase, one of the highlights of the Jump racing season. Between races there is the opportunity to browse in the many fabulous shops in the Festival Shopping Village or grab a drink in one of the various racecourse bars.

Now in its sixth year Ladies Day is an important part of the Cotswolds’ favourite four days. This year the emphasis is going to be on fashion more than ever, so put on your best racing outfits and attend one of the great social events of the sporting calendar.

The Festival takes place from 13th to 16th March 2012. For more information or to enter the Fashion Awards please visit the Ladies Day page at www.cheltenham.co.uk