Do you know, I’m almost embarrassed to post this, but it’ll be interesting – promise, even if it’s just for the top 10 further down.

Years of writing news stories and articles. Flogging over a hot keyboard to gain journalism qualifications. It means absolutely sweet FA if no one reads the results of the writer’s Herculean labours.

Journalism, as my colleague Holly Thomas covered recently, is an over-subscribed business. Writing seems to be something a lot of people think they can do.

Let me tell you guys, ranting over Twitter while misspelling everything ain’t journalism. But everyone’s out there, blogging, tweeting, Facebooking (or whatever today’s adjective for being on Facebook is) and rambling on for 18 pages – FRONT AND BACK!

Must be the glamour that attracts people to writing. The joys of getting rained on, on a bitterly frozen Arctic day covering an escaped prisoner from Feltham Young Offenders, waiting for the police to acknowledge your press card while reluctant witnesses hurtle off down the street pursued by journos and TV crew.

Yeah, I’ve done that, and covered a few sporting occasions, which can be another joy. Coaxing comments out of monosyllabic players and managers after they’ve just been on the receiving end of a brutal defeat.

On the bright side, I haven’t yet been clouted. Surprisingly, neither has my friend Emma who works in local news and sometimes has the unenviable task of speaking to grieving family members in search of a story.

As well as newspapers and magazines, I also write web copy for a sports website. Ah, the fun of being called a disgrace to journalism and a London-based hack on the internet. Admittedly, I’ll concede the second point.

Trouble is, that sporting web copy? Often live and very pressured. The moment you press the button, you’re out in the ether. Doesn’t matter if you spot it immediately and correct it, umpteen people around the world have seen it and already – rightly – commented on what a twat you are.

Now you may say that this is contradictory. How can I complain about journalists not being noticed and then whine about it when they are?

Fair point.

Truth is, from a purely personal point of view, I qualified in News Writing, Media Law and Shorthand among others. So while sport has been kind to me in the respect that I’ve been able to keep most of the roof over my head and occasionally eat, I also like to think I have a wider range to offer.

And that’s what Frost does. As a writer and editor, I have a lovely medium to rattle on about pretty much anything for your enjoyment and edification.  Which brings me to the point of this article 13 paragraphs on.

While we have thousands of regular readers, getting brand new, shiny people to pop in to Frost and read us, and hopefully stay to dip in to our box of delights is all about the tags. Those little words and hooks that grab your attention – even if you didn’t want it to. Sorry, but that’s what we do. Engage.

So with that in mind, Google’s most searched terms of 2010 were apparently, in order:

1. chatroulette

2. ipad

3. justin bieber

4. nicki minaj

5. friv

6. myxer

7. katy perry

8. twitter

9. gamezer

10. facebook.

Which is worrying, because as a duffer, I haven’t heard of some of those.

And falling faster than – oh, I don’t know, something really heavy and inert, say a cartoon safe – in 2010, was:

1. swine flu

2. wamu

3. new moon

4. mininova

5. susan boyle

6. slumdog millionaire

7. circuit city

8. myspace layouts

9. michael jackson

10. national city bank.

So, theoretically, if I add all those top 10 most popular terms into an article and tag them myself, (hey, look at that! I just did!)  It should garner some attention.

And then looking into my crystal ball for 2011… Actually, why bother? If I just throw in say, X Factor, Britain’s Got Talent, Doctor Who, Cheryl Cole, Lady Gaga, Brighton Rock, Manchester United, Barcelona, Jose Mourinho, Angelina Jolie, Brad Pitt and Jennifer Aniston, oh, and romcom, I think that’ll do it.

Welcome to Frost. Thank you for stopping by. We love you and please feel free to look around. And come back and tell your friends!

Or you can just wait for them to stumble on the same set of tags and blog/tweet/facebook each other about us. I’m easy either way.