Tag Archives: landfill

Pura Baby Wipes Launched by Parents on a Mission to Democratise Eco-friendly Baby Care

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I am obsessed with Pura, a new brand who make baby wipes that are 100% plastic-free, 100% biodegradable and 100% compostable and are made from sustainable plant fibres.  Guy and Abi Fennell are making parenting green and we at Frost are fully behind them.

Launched from lockdown, Pura is a new, UK based, family-run company that is taking on the environmental challenges of traditional wipes, with the launch of 100% plastic free baby wipes. A massive 90% of the wipes currently sold in the UK contain plastic and they can last over 100 years in landfill, yet the vast majority of consumers don’t realise they are using wipes that contain plastic.

pura founders

For maximum affordability, Pura is “cutting out the middleman” and selling direct-to-consumer with free next day delivery 7 days a week, at a price point that’s comparable to traditional disposable wipes and lower than leading eco-friendly brands. In the first month since launch, Pura received more than 250,000 visits to the website, with 45,000 customer orders.

About Pura wipes:

  • Pura baby wipes are 100% plastic-free, 100% biodegradable and 100% compostable, made from sustainable plant fibres
  • Each Pura wipe contains 99% water and organic aloe vera and no perfume, alcohol or chlorine
  • Pura baby wipes  are available in flushable, with the Fine to Flush accreditation, and non-flushable options.
  • The baby wipes are suitable for sensitive and eczema-prone skin, certified vegan and are accredited by the British Skin Foundation, Allergy UK, the FSC and the Soil Association
  • Launch film with a powerful message has already received 6.6 million views on YouTube: https://youtu.be/ZaIcRX6Jxv8
  • Pura is the most accredited baby care brand on the market, with a unique, simple labelling system listing the product’s eco-credentials for parents
  • The first baby wipes in the UK with a Fine to Flush stamp of approval, and an ambition to be the first Carbon Neutral baby care brand
  • The only baby brand to be teaming up with the Woodland Trust to help support the sustainability of the UK’s natural environment
  • Pura’s baby wipes are approved by midwives and are dermatologically and clinically tested

Pura has reduced all its subscription prices by 20%:

  • 100% Plastic Free Flushable Baby Wipes, 70 wipes per pack, 10 packs per case, 700 wipes in total. Subscription price: £19.84 (£1.98 per pack/2.8p per wipe); one time purchase £24.80.
  • 100% Plastic Free Non Flushable Baby Wipes, 70 wipes per pack, 10 packs per case, 700 wipes in total. Subscription price: £18.24 (£1.82 per pack/2.6p per wipe), one time purchase £22.80.
  • For all wipes: free next delivery. Certain postcodes restrictions apply.

 

About Pura

Pura is on a mission to provide high quality eco-friendly yet affordable baby products for all, with plans to launch an eco-friendly nappy range later this year and to launch into Europe.

Pura wasn’t born in a boardroom, but in a home in Cheshire in the North West of England, where founders, and new parents, Guy and Abi Fennell created their vision to disrupt the current baby care market, and make being ‘eco’ affordable for all. Co-founder Guy Fennell, explains; “It’s all about driving change and leaving the right legacy for our children. We’d love to see everyone make the switch to plastic free wipes and we’re working hard to make that happen. Parents too often have to compromise on quality or price for environmental friendliness. We want to empower all families to care for their family, their environment and their budget without compromise.”

Simple, transparent labelling

Founders and new parents Guy and Abi want to empower parents to make informed, eco-friendly decisions so they developed a unique labelling system, breaking down complex accreditations into simple visuals that help parents understand at a glance whether the products are plastic-free, biodegradable, compostable, recyclable, flushable.   They are calling on all brands to start using a system similar to the colour labelling on food, to bring greater transparency.

 Website: https://www.mypura.com/
Instagram: https://www.instagram.com/mypura/
Twitter: https://twitter.com/mypura
Facebook: https://www.facebook.com/MyPura/

Pura is the exclusive partner of Nappicycle, the only UK nappy recycling company, working to maximise the number of disposable nappies that are recycled for use as affordable housing materials and notice boards for nurseries, schools and businesses.

  • The brand is also working in partnership with The Hygiene Bank, a grassroots community initiative that provides personal care products to those who need them across the UK, as well as making both financial and product donations to the NSPCC to help families in need. The brand is also offering a 10% discount to NHS staff on all Pura products, available through the NHS Benefits website.

 

From a Mother to Another Is Collecting Again To Reduce Clothes Waste & Help Syrian Refugees

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Frost loves the From a Mother to Another initiative and is proud to support it again this year. 

From a Mother to Another, the initiative from JoJo Maman Bébé, starts collecting again on 22nd Feb 2017. The aim; to reduce the shocking levels of clothing waste that end up in a landfill whilst helping those in need in the UK with distribution via Trussell Trust food banks, and thousands of Syrian refugees living in Lebanon. For full details of how to donate visit http://www.jojomamanbebe.co.uk/FAMTA

JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes in, sizes 0-6 years and children’s shoes.  Customers are requested to make up complete outfits, with shoes in a separate bag and donate at one of their 80 stores across the UK and Ireland. Full list of stores can be found here http://www.jojomamanbebe.co.uk/stores.

Nearly a third of the UK’s clothing ends up in landfill, equating to 350,000 tonnes a year. By extending the life of clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year. Sending good quality, little worn hand-me-downs to those in need would mean they are worn by many more children, extending the clothes lifespan.

In the UK the emergency clothing packs will be distributed by some of the Trussell Trust’s 420 Foodbanks. In Lebanon the packs will be distributed by a number of partner charities on the ground. Helen Frank’s from Trussell Trust explains; “I am delighted Trussell Trust Foodbanks will be participating in the From A Mother To Another campaign for the second year running, it is a natural fit to The Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK. Over a third of three-day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. Last year the packs were gratefully received by over 1000 families” From a Mother to Another Is Collecting Again To Reduce Clothes Waste & Help Syrian Refugees

From a Mother to Another Is Collecting Again To Reduce Clothes Waste & Help Syrian Refugees1

Laura Tenison, founder & CEO of JoJo, visited refugee camps in the Bekaa Valley on the Lebanese Syrian border in early 2016. Laura explains what she found when visiting the camps; “The situation is dire and has not improved over the last 12 months. The millions of women and children living in makeshift tents are in urgent need of emergency humanitarian aid to help until it is safe to travel home – just a few miles across the border. They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. The gift of a FAMTA pack brings tears of gratitude. Children are dying from the cold, we just had to help.”

JoJo Maman Bébé will cover the extensive costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels to the partner charities in Lebanon and to the Trussell Trust’s Foodbanks across the UK.

 

 

Get Trashed At Car Boot Disco: Swapping And Customisation Party at Ministry of Sound

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What:                   vInspired presents Car Boot Disco
A clothes-swapping and customisation party for young people, launching the Get Trashed campaign to save 10,000 clothing items from landfill
Where:          Ministry of Sound, 103 Gaunt St., London, SE1 6DP
When:         Sunday 24th November, 2013 3pm-7pm
Who:                  The event will feature DJ sets from the best in UK dance music talent, and customisation from the most cutting edge young people in London’s fashion communities
Tickets:         Free – Register at vInspired.com/gettrashed

Campaign Image Small

London’s iconic Ministry of Sound will play host to the first ever Car Boot Disco on 24th November. The Sunday afternoon Ministry party combines music, fashion and swapping to encourage young people to update their wardrobe by exchanging and customising clothes instead of spending on fast fashion.

The event launches vInspired’s Get Trashed campaign to save over 10,000 clothes from landfill before the end of the year. It will create a tribe of young people dedicated to re-using, recycling and having fun – whilst looking good at the same time. Young people will feel part of a movement, putting the issue of waste front of mind – empowering them to run their own events and spread the message via the Do Something channels, social media and word-of-mouth.

This free party is aimed at young people in London who are bored with their wardrobes and want a fresh update, but without the cost. vInspired is inviting anyone with swap-able clothes to come along to the event and take home something that is new to them but unwanted by someone else.

Rising fashion designers will be on hand, hosting special areas of the super-club to provide unique professional customisation like studding, badging and ripping – ‘pimping’ up tired looking items. Fashion scouts will be attending the Ministry of Sound event, looking for potential models who can rock any outfit – old or new – making this the perfect chance to showcase individual style.

Spinning the perfect soundtrack to for a Sunday afternoon session will be some of the very best DJs from the UK’s dance music scene who will be hitting the decks for the duration of the event. Remixing music alongside the remixed fashion.

Tickets to the event are free; for more information please visit www.vinspired.com/gettrashed <http://www.vinspired.com/gettrashed>   

Vanessa Paradis is the face of Conscious For H&M

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Frost Magazine favourite Vanessa Paradis is the face of Conscious, as H&M launches Garment Collecting

Vanessa Paradis is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials.

The actress and singer wear pieces as a ruffle-edged yellow sundress, as well as an embellished zip-up utility jacket worn with botanical print trousers. The pieces are part of a collection full of optimism for spring, with romantic styles like a floor-length dress alongside sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress. There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.

The full women’s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.

Vanessa Paradis says, “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.