Tag Archives: Laura E James

BUSINESS OF BOOKS: CLASS OF 2017 – Jane Cable considers the big lessons

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Some writers consider their calling a business from day one – to others it comes as a complete surprise. But asking them to think about it has come up with some real pearls of wisdom we can all share.

On finding time to write:

“I’ve found the trick is to stay focused on the current work in progress while trying to fit all other aspects of my writing around it – and remembering to stop and eat occasionally. I can recommend writing retreats where I find working whilst gazing out to sea from my desk can be a welcome rest from my desk at home!” Elaine Everest

“I have the same commitments as everybody else. I’ve had to be very disciplined and make time to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to. When I’m working under deadline… I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning.” Nikki Moore

On marketing:

“Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people.” Barbara Copperthwaite

“While I don’t normally spend much on book marketing, I did engage a publicist for my second novel. That probably helped get it into bookstores. It certainly spared me a lot of time and footwork.” Carol Cooper

On running a business:

“I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all.” Barbara Copperthwaite

“It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model… In its simplest form: keep writing, keep engaging, and keep building my readership.” Laura E James

On diversification:

“I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks but they all give me an opportunity to sell paperback copies and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk.” Sally Jenkins

“I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course.” Heidi Swain

And the final word:

“Keep writing. Be flexible. Be aware of the market. Be dedicated.” Karen King

In 2018 The Business of Books is running a new regular feature on best advice from authors and publishing professionals so there will be plenty more great ideas from the world of words.

 

 

 

 

 

 

 

Find out more about the authors featured above at:
http://www.romanticnovelistsassociation.org/about/author/elaine_everest
 https://nikkimooreauthor.wordpress.com/
https://www.barbaracopperthwaite.com/
http://www.drcarolcooper.com/
http://www.lauraejames.co.uk/
https://sally-jenkins.com/
http://heidiswain.blogspot.co.uk/
http://www.karenking.net/

The Business of Books: Jane Cable talks to Choclit author and Romaniac Laura E James

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THE BUSINESS OF BOOKS: Connect, engage – and write!

Jane Cable talks to Choclit author and Romaniac Laura E James

1: How much of your working life does the business of books take up?

I like to start the day by clearing my emails and writing my guest posts, updating the accounts, attending to social media – connecting with readers and writers, sharing book-related news, creating adverts – before settling into working on the manuscript, be that research, writing or editing. Quite often time will run away from me, so I’m attempting to stick to a plan of sorting out on what I loosely term admin, until 11:00, leaving the rest of the day for writing, which is anything from one to seven hours. It’s not an exact answer to the question because my working day depends on my health. I have autoimmune conditions, which can dictate my hours.

2: What’s your business model to earn a living from writing?

It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model. I write character and issue driven relationship novels, I engage on social media, run workshops and present talks to groups interested in writing and/or my books, take part in interviews, and network when possible. In its simplest form: keep writing, keep engaging, and keep building my readership.

3: What do you write and what do you consider to be your major successes?

I write commercial fiction, often centred on family relationships, with issues and moral dilemmas sending my characters down dark paths. There are strong elements of romance, so I will always guide my characters and my readers towards a happy or hopeful ending. I’m a Jodi Picoult fan and reading her books has had a major influence on what and possibly, how I write.

My first major success was being shortlisted for a short story competition run by Choc Lit (publisher), which resulted in my entry achieving the runner-up position. I repeated this with their second short story competition, and went on to have my debut, TRUTH OR DARE?, published with them.

FOLLOW ME FOLLOW YOU, my second book, was my first to go into paperback, large print, and audio, and the moment I received my author copies is one I cherish. In January 2017, the book was chosen by Apple to be the free iBook of the Week, and it hit the number one spot – my first number one. I was on a writing retreat with friends at the time. Celebrations were had.

My latest novel, WHAT DOESN’T KILL YOU, spearheaded a new imprint – Dark Choc Lit. I feel privileged to have had that opportunity and love that an imprint is in place for darker, harder hitting novels. This is the first of my novels to be sold through WH Smith, in the Travel shops, which is a dream come true.

The Romaniacs, an online blogging group of eight writers, formed in 2011, has to be one of my favourite successes, but it’s not my success, it’s our success. The support and friendship is phenomenal, as is the output – seven out of eight are published/to be published, and/or with agents. In 2015, we won the inaugural RNA Industry Media Stars Award for our work in promoting the romance writing industry. But the real success is how eight people, who met through the Festival of Romance and the Romantic Novelists’ Association’s New Writers’ Scheme, have formed solid friendships for life.

4: Tell me about your latest project.

I’m working on two projects – a mother-daughter relationship story, which has been planned, researched and mapped out on one of my white boards, but is hovering in the background, maturing, and a novel about rebuilding one’s life from the ground floor up, following an emotionally abusive relationship.

Laura E James writes romance without the soft edges.
For further information, go to: www.lauraejames.co.uk or www.theromaniacs.co.uk

 

 

The Business of Books: A Taste for Romance | Jane Cable visits a Choc Lit roadshow

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Jane Cable visits a Choc Lit roadshow

As regular readers of this column will know, I’ve been keeping my eye on Choc Lit for a while. As a writer of romance, you simply can’t ignore them; they’re up there, they’re out there – and they have a definite brand.

It’s this clear branding which draws me to them as a publisher. They have prettily and cleverly set out their stall as purveyors of delicious (in their words) women’s fiction from historical romance through to contemporary romantic thrillers. The books they publish are accessible and good quality; their readers know exactly what they are going to get.

When I saw that one of Choc Lit’s roadshows was coming to Southampton I knew I had to sign up. I was fascinated to see how they balanced an event aimed at readers and writers – not always the easiest of tasks. And the promise of chocolate was pretty enticing too.

Initially I hadn’t intended to pitch to one of their editors but when the email came through confirming my place I wondered if I should. Careful of their brand, Choc Lit have very precise submission criteria and I wasn’t sure I had a manuscript which would meet them. Or to be honest, one of them in particular: the requirement (for all but their Choc Lit Lite imprint) to show the hero’s point of view.

The book I am just starting could certainly be written that way, but Choc Lit only want completed – and professionally assessed – manuscripts. This is a really sensible move as it must make their slush pile less, well, slushy as a certain level of quality is assured. But reading their requirements again it became clear that self-published novels are acceptable and one of mine, The Faerie Tree, fits the bill.

The basic premise of The Faerie Tree is that when a couple meet again twenty years after their brief affair they discover that their memories of it are completely different, and this meant that the best way to tell the story was to alternate the hero’s and heroine’s points of view. It is the right length and certainly has romance at its heart, so I decided to give it a go.

If nothing else, it could be a foot in the door. Choc Lit are looking for authors with whom they can build a long term relationship, and as a writer, that’s what I am looking for too. I would love to be able to work with an editor to plan books ahead, knowing that they had a home when the writing was done. I would love a publisher where I could build my author brand alongside their own.

After listening to the Choc Lit authors’ stories (one of them, Laura E James, will feature in Business of Books later this summer) I was even more excited about setting out my stall to editor Lusana Taylor. In the main she was interested in my social media profile and how I marketed myself as a writer. I wanted to know about the importance of the hero’s point of view and what they looked for in an author. When we finally got around to talking about The Faerie Tree, she delighted me by asking to see the full manuscript.

Except it isn’t Lusana who will be assessing it. Choc Lit have a unique and rather wonderful way of choosing manuscripts for publication – their Tasting Panel of real readers. How refreshing is that? Once Choc Lit consider an author has potential it is up to this panel to decide whether the actual book is good enough. It seems a fairer process and a recipe for commercial success. I’m just hoping that The Faerie Tree delivers on flavour.

The final Choc Lit roadshow of the summer is at Stockton on Tees on 17th June. Find more details here: http://www.choc-lit.com/choc-lit-on-tour/