CELEBRITIES INCLUDING KELIS, ALESHA DIXON AND KIMBERLEY WYATT TURN OUT TO SUPPORT SARAH HARDING AS SHE TAKES TO THE CATWALK FOR THE LOOK SHOW AND CAUSES SALES FLURRY
AT WESTFIELD STRATFORD CITY!
Stunning Sarah Harding showed off her new catwalk skills with her debut modelling performance at the Look Magazine Show at Westfield Stratford City as part of London Fashion Week.
Sarah stole the show, showcasing a selection of outfits by Warehouse and Miss Selfridge whilst the gorgeous Dionne Bromfield gave a stunning performance of ‘Yeah Right’. Both performances were watched by a celebrity crowd including Kelis, Kimberley Wyatt, Laura Whitmore, Nicola Stapleton, Parade and Alesha Dixon.
The ‘Sarah Harding’ effect worked with crowds flocking as word got out about Sarah’s appearance with the doors to the centre actually having to be closed at one point for fear of overcrowding.
Look, the UK’s biggest-selling weekly fashion magazine, staged its groundbreaking fashion show during London Fashion Week. The show celebrates high street fashion and unites the most popular and iconic brands on Britain’s high street today.
The Look Magazine Show is the first and only magazine event to be part of the London Fashion Week calendar and the only fashion show open to consumers. This season’s exciting show was also streamed live on Facebook, allowing even more consumers to be a part of the excitement.
High street brands showcasing their latest collections included Miss Selfridge, Urban Outfitters, Next, Monsoon, Forever 21, New Look, River Island, Warehouse, Office, H&M, Mango, Oasis and Dorothy Perkins with hair styled by Toni & Guy.
Look Magazine’s presence in Westfield Stratford City will last into early next week with their pop up lounge situated on the ground floor. Bloggers are invited to visit the lounge and be part of the Q&A sessions hosted by well known bloggers and journalists taking place over the period.
The event also celebrated the launch of Look’s Style Search with Westfield Stratford City competition, a six-week search for the most stylish male and female visiting the new shopping and entertainment centre. Galleries of the most stylish shoppers will feature on www.look.co.uk.
Westfield Stratford City opened to great reviews this week with approximately **** people visiting the impressive shopping centre in the first 5 days of trading. With over *** retailers and 70 food outlets, it offers the ultimate shopping experience.
Ali Hall, Editor of Look, says: “The Look Show has become an established part of London Fashion Week and readers absolutely love it. This season’s event at Westfield Stratford City has been bigger and better than ever and its really great that Sarah Harding chose the show to make her debut catwalk appearance.”