Tag Archives: Malcolm Gladwell

Win A Copy Of 101 Business Ideas That Will Change The Way You Work

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Win A Copy Of 101 Business Ideas That Will Change The Way You WorkFrost Magazine has joined forces with Pearson — the world’s leading education publisher — to give away copies of new business guide, 101 Business Ideas That Will Change The Way You Work.

This illuminating title by respected business writer Antonio E. Weiss challenges long-held beliefs about good business practice to provide employers, managers and entrepreneurs with invaluable bite-sized nuggets of clever business insights.

Each idea in the 300-page book, described as a “box of chocolates for the managerial mind”, is neatly structured, giving a headline, summary and fun illustration, followed by snappy sections on ‘What You Need to Know’; ‘Why it Matters’; ‘What You Might Say About This’; ‘How This Will Change the Way You Work’ and ‘Where You Can Find Out More’.

And as each idea is covered in a few pages, 101 Business Ideas is the perfect book to dip in and out of when seeking another perspective or fresh inspiration.

The book’s author, Antonio E. Weiss, is a management writer and business consultant who has served leading public sector clients including central government and the NHS on strategy, performance improvement and capability building issues.

In writing 101 Business Ideas, Weiss has drawn upon the collective wisdom of contemporary business and social science thinkers including The New Yorker journalist Malcolm Gladwell and Israeli-American psychologist Daniel Kahnemann, winner of the 2002 Nobel Memorial Prize in Economic Sciences.

It contains brilliant business tips and big ideas such as how to spot if a CEO is lying; why innovation can be overrated; why networking can make you anti-social; how biology affects your decision making; and why online procrastination actually accelerates productivity.

By telling readers what they need to know, why they need to know it and how to do it, 101 Business Ideas will ensure professionals are cannier, more effective at work and always one step ahead.

We have five copies of 101 Business Ideas That Will Change The Way You Work by Antonio E. Weiss (Pearson, RRP £12.99) to give away. For your chance to win, follow @Frostmag on Twitter and Tweet, “I want to win 101 Business Ideas with @Frostmag” or like us on Facebook. Alternatively, sign up to our newsletter.

 

Fuel | Food Review

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I am one of those people who faint if they don’t have breakfast, so I take it quite seriously. Some ‘energy cereal’ landed on Frost’s doorstep and we put it to the test.

Most important thing first: taste. It tastes great. Really good. Like muesli, but better. Fuel is made for sport and fitness enthusiasts. It based on the 10k hours principle (see below) and has been developed for those interested in marathons and triathlons to sustain them through training and the race. This isn’t me, but my life is busy and I exercise most days.

It comes in two flavours: Real Fruit and Chocolate Chunks. Both flavours taste great. Does it give me more energy? Yes. It is a good healthy breakfast that gets you through the day. I would buy Fuel. There is £1 off the normal RSP of £3.29 at Sainsbury from now until August 14th.

Barney Mauleverer, 37, is one of the creators of FUEL and a devotee of extreme sporting challenges having completed the gruelling Marathon des Sables across the Sahara Desert, the Himalayan Marathon and, most recently, the Jungle Marathon in the Amazon.

Barney said: “We have created FUEL because we were bored with what was on offer in the cereals category and specifically to meet the needs of today’s active people taking part in marathons, triathlons, mountain climbing as well as more traditional pastimes such as rugby, tennis and squash.

“An energy-packed cereal like FUEL will help give them the edge in their training regimes and in competition.”

Containing only natural ingredients, FUEL is rich in Vitamin B and E, high in fibre and contains guarana extract. It is a blend of both slow release and fast release energy providing an ideal start to the day.

FUEL is available in 400g packs and has a retail price of £3.29.

The 10,000 hours rule was developed by psychologist Anders Ericsson of Florida State University and made famous by Malcolm Gladwell in Outliers. Basically, Ericsson’s theory suggests that sufficient practice in a particular skill can take anyone to the level of proficiency equivalent to that heard on the playing of a top concert pianist. Gladwell took this theory further and said it could apply to the best sports people, business leaders and performers. He cited the 10,00 hours spent programming by Bill Gates at the age of 13 – long before the majority of his peers knew what a computer was. 10,000 hour works out at 90 minutes of practice ever day for 20 years.