The Modern Day Pregnancy Hospital Bag | Then And Now

giving birth, birth, childbirth, the truth about giving birthWith over two decades of experience of pregnancy and birth, and more than 650,000 users every month, Emma’s Diary, the essential pregnancy support resource has been able to look back at key trends to compare the contents of the modern day hospital bag compared with that of 20 years ago and the contrasts are remarkable.

No need to carry a camera

One of the big differences is that we no longer need to carry a camera in our hospital bag today, providing we have our phone and charger, most cameras on mobile phones are so good today that we don’t need both.  Equally, the convenience of reading a book on our Kindle or tablet eliminates the need for a physical book and doubles up as a way to communicate with family and friends online.

Clean eating trend

The trend for clean eating has also seen the choice of snacks and drinks change dramatically over the years, with high-energy drinks, fresh smoothies and snacks such as vegetable crisps and protein bars being popular in 2017.

CDs replaced with streaming music on our devices

The devices we use to listen to music (a popular past time for women in labour) have also changed beyond all recognition as we have moved from portable CD players (and the need to carry CDs in our hospital bags) to streaming music on our mobile phones and tablets.  Although our tastes in music may have evolved, using music to help soothe and relax us during labour is still an important element.

Some things never change

We still need disposable pants and they still look as ghastly as they always did!  Baby clothes, mitts, maternity pads, nursing bras, slippers, toiletries, tissues and baby wipes are still very much part of the modern day hospital bag.

According to Emma’s Diary – here are its top 15 contents for mums to be hospital bags from 2017 and 1997 (20 years ago).

 

2017 Mum’s Hospital Bag Contents:

  1. Mobile 4G smartphone/iPhone
  2. iPad/tablet
  3. Music downloaded to your phone and earphones (Ed Sheeran’s Shape of You, Bruno Mars’ That’s What I Like and The Weekend’s Starboy have been chart toppers this year)
  4. Lip balm (such as Burt’s Bees)
  5. Snacks and drinks (water, smoothie, isotonic drink, vegetable crisps)
  6. Kindle (Into the Water and Caravel are popular books this year)
  7. Baby wipes
  8. Birth ball
  9. TENS machine
  10. Slippers, socks, nightwear
  11. Maternity Pads
  12. Baby clothes and nappies
  13. Nursing bras
  14. Disposable pants
  15. Toiletries and hair brush/clips

 

1997 Mum’s Hospital Bag Contents:

  1. Portable CD player (or the minidisc player launched in 1992 for those gadget lovers!)
  2. CDs/Mini discs – (Blur’s Beetlebum, No Doubt’s Don’t Speak and Spice Girls’ Spice up your Life were all chart toppers this year!)
  3. Paperback book (Cold Mountain and Harry Potter were popular
  4. Mobile phone (probably a Nokia 6110 or similar)
  5. Camera (film, polaroid or first digital if you were into gadgets)
  6. Snacks and drinks (water, Orbitz drink, bag of Doritos 3D)
  7. Lip balm (such as Nivia)
  8. Tissues/cotton wool balls
  9. Slippers, socks, nightwear
  10. Maternity pads
  11. Baby clothes and nappies
  12. Nursing bras
  13. Disposable pants
  14. Toiletries and hair brush/clips
  15. Address book (with contact numbers)

 

Mum of two and Marketing Director at Emma’s Diary, Faye Mingo commented: “It’s been great fun looking back at the change in contents of the hospital back of 1997 compared with today.  So much has changed and yet so much is still relevant today.  What is probably the most astonishing is the change in the way we communicate and connect with others and how that has had a direct impact on what we now take into hospital, whether that’s related to the music we listen to, the books we read or how we converse with others – times change!”

 

www.emmasdiary.co.uk

 

 

Maternity Burden On Small Business ‘Overstated’

1024px-Mother_Kissing_BabyWe found this very interesting at Frost: Small business owners over-estimate the burden of providing maternity protection to their staff a new review, conducted by a team of experts from Middlesex University for the International Labour Organization, has revealed in a new report, out now.

The review, led by Middlesex University Professor of Organizational Psychology Suzan Lewis, suggests that effective maternity protection has a positive rather than negative on SMEs and can have a range of positive productivity related outcomes for firms, as well as wider social benefits.

 

 

The team found:

SME owner-managers are often adverse to maternity protection regulations, fearing the time and costs involved can lead to a competitive disadvantage.

There is a link between maternity protection and improvements in performance and productivity, linked to enhanced employee satisfaction and commitment.

There are wider societal benefits of effective maternity protection including poverty reduction, reproductive health, gender equality, fertility rates, and economic development.

Commenting on the review’s findings, Professor Lewis said: “Anything that is going to impact the financial stability of a business is naturally of concern to its owner, and that is why it is so important to understand that many maternity protection practices can have little or no costs and considerable benefits.

Middlesex University Centre for Enterprise and Economic Development Research (CEEDR) Research Associate Dr Bianca Stumbitz added: “It is clear that a supportive workplace is crucial – one that is sensitive to gender-specific issues and that recognises the joint roles that both men and women play in family life.”

The report shows that women who know their employer will support them as they start a family and avoid stereotyping their role in the workplace are happier, more loyal and therefore more productive. For these positive effects to arise and maternity, paternity and family responsibilities to become a normal fact of business life, maternity protection and other work-family balance measures need to ‘fit’ into practices and interests of SMEs.

The review also found there was space for government to help ease any financial strain on small businesses complying with maternity provisions.

Professor Lewis said: “The economic reality means that if we want small business to implement strong maternity protections, some financial compensation by way of tax breaks or public subsidies may be necessary – and that is something policy-makers ought to consider seriously.

“Additionally, education campaigns designed to raise awareness and provide practical advice to employers struggling with maternity entitlement issues is also vital – especially information which highlights the potential productivity benefits.”

The report also highlighted the urgent need to address economic and cultural challenges facing working mothers in developing countries, which has largely been ignored by research.

Compiled for the International Labour Organization, the review was authored by Professor Suzan Lewis, Dr Bianca Stumbitz, Dr Lilian Miles and Dr Julia Rouse.

 

 

The 6 Secrets to Starting a Business Whilst on Maternity Leave

The 6 Secrets to Starting a Business Whilst on Maternity Leave

By Emma Walker

emmawalker

 

When you first get pregnant, you may think that you will go back to your current job without too many changes, and for some women this will happen.

 

But for others, when they’re holding their baby in their arms, they just know that things have changed forever and they might not want to go back to their job.

 

This is why using your maternity leave is a great opportunity to evaluate your career and decide what you want to do after your leave ends – return to your job, become a stay at home mum or start your own business.

 

Whatever direction you choose, just remember that you are doing what’s right for you and your family so please don’t feel like you have to follow ‘the rules’.

 

If you decide to take the plunge and start your own business, follow these 6 simple steps to make the transition easier:

 

  1. Decide on your business idea

Let me be very clear right from the start.  Running a business is hard work and definitely NOT a get rich quick scheme – if that’s what you’re after, you need to go elsewhere!

 

That’s why it’s really important to choose something that you’re going to enjoy doing a lot of.  Think about your past jobs, your hobbies, what your talents are – is there a business idea lurking there?  What can you do that you can get passionate about?

 

There are lots of business opportunities out there, whether you are selling your own products or services, or buying into a franchise or MLM business, you will find something that is a fit for your skills, experience and goals.

workingmother

 

  1. Get clear on the type of client you want to work with

You will spend a lot of time, and money if you’re not careful, on marketing so you need to make sure that what you do works.

 

This is where getting clear on who your ideal client is key and is something that you must take the time to do.

 

Really get to know the type of person you want to buy your product or service, this makes marketing so much easier.  By focusing on one type of person (instead of everyone), you can tailor all your marketing materials to speak to only those people – this is what will get results.

 

You want your ideal clients to see any of your marketing materials (your website, business card, leaflet, advert etc) and know that you are the person they need to work with as you obviously understand them, after all, you speak their language.

 

  1. Stand out from the crowd

The sign of a good product or service is if there’s already some competition, this means that people are already buying what you’re offering from competitors.

 

It is your job to make sure that you stand out from all your competitors in the eyes of your target market so that you are the only choice they should be making when they want to buy your product or service.

 

Think about what extras you can add that will really appeal to your customers and make them spend their money with your business.

 

The other thing you can do, that a lot of people don’t do, is make sure that you inject your personality into your marketing.  We all buy from people so be yourself as that will attract people to do business with you.

 

  1. Speak your customers language

If you’ve taken the time to really get to know your ideal customers, you should have discovered what their issues are and why they’d want to buy your product or service.

 

What is keeping them up at night, what are they prepared to pay anything to solve?

 

Knowing this can help you to create a marketing message that will show them that your product or service is the perfect solution they need.  You can turn their big problems into questions that will make them say yes to you.

 

  1. Manage your time

As a busy mum, we only have a limited time available to work on the business so you need to get focused so that you get all the important work done – instead of chatting to friends on Facebook.

 

Set up a schedule so that you know exactly what time you have available to work on the business and when you will be with your family – a great visual for everyone in the house to know when mummy is working so that there aren’t any interruptions.

 

Talk to your partner and get them on board to help you out – can they do some of the housework, help out with the kids more, do the cooking?  Anything that can free up your time to focus on the business.

 

Take the time to plan out what work you need to complete for the week so that you can get straight to work as soon as you’re in work mode – instead of wasting valuable time wondering what you should be doing.

 

  1. Plan for success 

Map out your goals for your business as well as the tasks you need to do to achieve that goal.  You then need to break those tasks down to 90 day chunks as this timescale is perfect to make you focus on what is important.

 

These tasks can be included on your weekly planning to make sure that you get them done and stay focused on achieving your goals.

 

If you’re struggling trying to fit everything in, ask yourself if the task to do on your list will move you one step closer to your goal.  If the answer is no, it can wait until a later date and you need to focus on something else that does move you closer to your goal.

 

Use your goals to keep you accountable so that you do achieve exactly what you want with your business.

 

There are lots of things to start and market a successful family friendly business but these are the 6 essential things you should focus on first whilst you’re still on maternity leave.

 

 

About the author

 

Emma Walker is the founder of The Mumpreneur’s Mentor and a busy mum of 2 little divas.  As a mums in business coach, she works with mums who want to start and market their own successful family friendly business as well as mums already in business who want to take their business to the next level without sacrificing time with their family.

 

Learn her ‘6 Success Secrets to Running a Family Friendly Business’ in a free training session. Get the details and register now at www.MumpreneurSuccess.com

 

 

Glass Ceiling “Is a Myth”, Age is the biggest hurdle

The glass ceiling is dead as a concept for today’s modern career apparently. But women are still being held behind in the workplace. Here are the depressing facts why….

Ernst & Young poll of 1,000 UK working women says there are multiple barriers to career progression

The concept of a single glass ceiling is an outdated model and no longer reflects the realities of modern working life for women, according to the results of a poll released today by Ernst & Young.

The survey of 1,000 UK working women between the ages of 18 – 60, revealed that two thirds believe they faced multiple barriers throughout their careers, rather than just a single ceiling on entry to the boardroom.

Four key careers barriers throughout a woman’s career

Based on the results, Ernst & Young has identified four key barriers to career progression for today’s working women. These barriers are: age, lack of role models, motherhood, and qualifications and experience.

The professional services firm says that the barriers aren’t chronological and can be experienced at anytime; often several at once. And while they aren’t exclusive to women, it believes it is clear from the research that employers need to provide better support to help women overcome them.

British business losing best and brightest female talent

Liz Bingham, Ernst & Young’s managing partner for people, says, “The focus around gender diversity has increasingly been on representation in the boardroom and this is still very important – as members of the 30% Club we are committed to this.

“But the notion that there is a single glass-ceiling for women, as a working concept for today’s modern career, is dead. Professional working women have told us they face multiple barriers on their rise to the top. As a result, British business is losing its best and brightest female talent from the pipeline before they have even had a chance to smash the glass ceiling. We recognise that in our own business, and in others, and professional women clearly experience it – that’s what they have told us.”

Ernst & Young’s head of advisory, Harry Gaskell, agrees. He says that the barriers identified in the survey reinforce Ernst & Young’s belief that encouraging and supporting women into senior positions is a talent pipeline issue. As a result he believes that organisations need to ensure they are supporting women at every stage of their career lifecycle, not just as they are about to enter the boardroom.

Age is the biggest hurdle

Delving into the findings behind the barriers, the survey identified age – perceived as either too young or too old – as being the biggest obstacle that women face during their careers. 32% of women questioned said it had impacted on their career progression to date, with an additional 27% saying that they thought it would inhibit their progression in the future.

Most markedly it was women in the early stages of their career that seemed to be most acutely impacted – with half of all respondents between 18 and 23 saying age had been a barrier they’d already encountered in their career.

“Age is a very complex issue, especially when it’s linked to perception. It’s concerning to see that women seem to be most vulnerable during the formative stages of their careers, when they are working their way through the ranks,” says Liz.

She argues that businesses need to be aware of pervasive attitudes towards age as a barrier within organisational culture, and suggests that one way of managing this is to encourage diverse role models within an organisation, who can visibly demonstrate that age is not an inhibitor to opportunity and progression.

Exploring the experience and qualifications barrier

Barriers related to a lack of experience or qualifications also featured strongly in the survey. It was the second highest factor that had inhibited women’s careers to date (according to 22% of respondents), and the third highest factor cited as a future inhibitor (19%).

Reflecting on the results, Harry says, “Women, and men, often need to give themselves more credit for the experiences and expertise that they have, while businesses need to look past the piece of paper.

“There is acknowledgement that high academic performance is still part of selection criteria in some organisations, especially at graduate level – and there is a wider issue here about fostering social mobility. But much greater value is being placed today on non-academic achievement and on diversity of experience and perspectives.”

The impact the experience of motherhood can have…

The impact of becoming a mother on a career is well rehearsed and therefore it was unsurprising, if disappointing, that this was identified as a key barrier. Nearly one in five (19%) of those questioned said it had impacted on their career to date. While a further 25% said they thought it was the second biggest inhibitor to their future careers, after age.

Liz says, “I think the only way that organisations can really tackle this is through positive intervention. This includes the provision of supportive programmes that help women to transition back into work after maternity leave and empowers them to take control of their careers and make informed choices.”

Ernst & Young has trail blazed a number of initiatives for working mothers aimed at increasing retention levels and ensuring that women feel supported through-out their career life-cycles. This includes a maternity coaching scheme providing one-to-one counsel with a consultant before, during and after maternity leave.

“Coaching schemes are very valuable,” says Harry. “But I also think there’s an important part that can be played by women role modelling their success and demonstrating by example how they balance the demands of home and work life.”


The value of role models

Three out of four (75%) of those questioned said that they have few or no female role models within their organisations. With some respondents (8%) going as far to say that a lack of role models had had a detrimental impact on their career to date. And therefore role models were identified as one of the four barriers.

Liz says that a lack of role models was a consistent theme across all the age groups polled. “I was really surprised and concerned by these findings. From my own experience I have seen how good role models can have a transformational impact on an individual or team.

“I think one of the big problems is the misconception that you have to be perfect in order to be a role model. Whereas in reality we all have skills, attributes or experiences that would be valuable to share with others.”

But it’s not just down to business…

Ernst & Young says that managing these four barriers is about personal responsibility, appropriate and targeted support from business and positive government intervention.

When respondents were asked to identify what three things their organisations could do to remove these barriers, or better support women’s career progression, the top answers were:

* More support after returning to work from having children (32%)
* More support at every stage of my career lifecycle (24%)
* More visible female role models (19%)

When asked the same question in relation to what government could do, they said:

* Enforcing companies to reveal the ‘pay gap’ between men and women (45%)
* Affordable child-care/ tax relief for childcare (43%)
* Policy guidance on flexible working for UK businesses (28%)

Harry concludes, “Gender diversity transcends the responsibility of government, business and individuals. There is no quick fix or magic bullet; it will take a combined effort, but the focus has to be on the talent pipeline rather than just on the boardroom.

“Positive interventions can work. But we think one of the most fundamental aspects of managing barriers is role models – for people to actively demonstrate that barriers can be over-come. If we can get this right, then perhaps the other barriers will become more manageable and less marked over time.”