Herve Leger By Max Azria AW14

For AW14 Hervé Léger by Max Azria enters the world of technology, diffusing the line between fantasy and reality. Cool shades of blue, black and grey are intensified by luminous orange and a splash of lime. Nature inspired textures are digitally transformed into 3-D jacquards and pixelated metal beading. Contrasting bandages and cage-corset belts frame and define the form. Shielded in arctic furs and exotic feathers, she is fearless and confident. Thigh-high boots with textured metal heels and structured clutches give her a refined edge.

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Hervé Léger AW14

Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Reinvented by Max and Lubov Azria and launched in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving through the Azrias’ distinctive spirit.

The Hervé Léger by Max Azria Fall 2014 collection was inspired by the beauty of nature and animal patterns. Collection colors include shades of warm grey, rich navy, dark greens, with bright pops of color.

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Photo Credit: Thomas Kletcka

Hervé Léger 2014 Preview

Frost is a huge fan of Hervé Léger. We just love the clothes and cannot wait for a good look at the latest collection.

Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Reinvented by Max and Lubov Azria and launched in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving through the Azrias’ distinctive spirit.

Hervé Léger

For pre-fall 2014, Herve Leger by Max Azria combines heritage elements with textures and dimensions found in nature. Engineered jacquards evoking abstract landscapes and watercolour sunsets are juxtaposed against monogram motifs and signature bandages. A clear focus on layering separates and playing with proportions defines the collections’ mood.

A timeless, elegant palette of navy, black and alabaster is enriched with cool shades of blue, teal, lavender and accented with pale shades of pink, coral and lime.

Beyoncé and Chanel Iman in Hervé Léger by Max Azria

Last week, Beyoncé stunned the world by unexpectedly releasing a self-titled album with 14 new songs and 17 new music videos. In her video titled “Yoncé”- Beyoncé enlisted help from super model friends- Chanel Iman, Jourdan Dunn and Joan Smalls.

Beyonce Chanel Iman

Who: Beyoncé

What: Hervé Léger by Max Azria One-Piece Swimsuit (HUV9B480-Peach Blush)

Who: Chanel Iman

What: Hervé Léger by Max Azria Skyler One-Piece Swimsuit (HUV9C391-Grey)

Where: Beyoncé’s “Yoncé” Music Video

Released: Thursday, December 12, 2013