Nuno Bernardo Interview; On Collider

Nuno Bernardo describes Collider as “Lost meets Terminator”. At Frost Magazine we are super excited about this multi-media story. Nuno is very inspirational and, according to BBC, “Nuno Bernardo is a leading world expert in New Media”.We also have the web series exclusively before anyone else does, so keep an eye out for it and check out our interview with the creator.

Catherine Balavage: How did the idea for the project come about?

It came about more than two years ago. We had been doing lots of projects, and the thing that connects all of our projects is that they are multi platform, in digital and online media. They start on the web and they move to television shows, etc. We had made Sofia’s Diary that also used this format of the multi platform We decided we wanted to make a new journal, but [do] something that we hadn’t done before. So we came up with a story that was about six characters that wake up in the future. They never met, they have nothing to connect them, and they need to learn to work together and to overcome the challenges of being in a place that is a possible colloquial world.

We started with hiring some writers from different backgrounds. We had a script writer, we had a comic book writer and we developed a story further. Changes changed and the characters changed, and the universe around the story was evolving . One year ago we were comfortable with the world we were creating and then we moved ahead. Then we started developing the comic book, developed a feature film , started developing some games and then the story started to get in shape.

Do you think in the future all films will become multi-platform? Is it possible for a film to just be a film?

I think it is. If you had asked anybody three or four years ago if a black and white movie [The Artist] could be done commercially everyone would have said no. I think there is always space for nicely told stories. A good, nice story in just one medium. You can also do the same in different mediums. The advantage if you do something in multi-platform is it works for marketing. You get different opportunities and different windows for your story but also at the same time different ways to connect with your audience. No everybody watched or reads the same story in the same way. The multi-platform allow you to create different experience. If someone wants to go and watch the film at the cinema they can just go and buy a ticket and watch the movie. If they want to play a game on a more interactive level, or they can read a novel or a comic book. We don’t want to exclude any medium. It is not saying that any medium doesn’t work alone. We are trying to create experience that are more in-line [with the fact] not everyone reads the same story or watches the same story in the same way.

Was it hard working with all of the different writers?

Yes. Because what was more important for us in the first year of developing the story was trying to get different writers who knew the story well, trying to write for a format, bringing roles of this world, bringing characters, bringing ideas and at this point everyone was working as a stand alone. It was like a big brain storm if you want because what we were looking for was more and more ideas, and some if them would contradict each other, but others were more complementary. After this first year of a chaotic process we somehow said; “okay this makes sense, this can interact, and connect with the other part of the story”. So then we start collaborating and after that moment everyone starts working together based on the same story and the same skeleton.

Have you taken anything from real life and put that into the story to create this fantasy world?

We kept with this, we based our concept, the starting point was the real Hadron collider experiments. and the fact that man, mankind are trying to replicate god or replicate the beginning of the universe. We picked [up] that experiment where they try and replicate the black hole and replicate the actual big bang event. What if all of these experiments are not just experiments and they are putting the world out of balance? Based on this theory we then developed our own story.

What happened in the process was around the same time last year, we were working full time on the project and we hired a film director to start working on the feature film. One or two weeks after we hired him he emailed us and said; ‘You guys are genius”. And on his email he put a link to an article that was published on CNN, and was all around the world, and on news agencies, about this guy that went to CERN and started to protest because he said he was from the future and all of the Hadron collider experiments were very dangerous. The director thought it was marketing genius to create these news stories to create a buzz about the project, but, no, it was just a coincidence that someone went there and protested. There is someone in the world with the opinion that these experiments at CERN may be creating some chaos and some problems to the planet.

Have you cast? Did you cast first or write first?

No. The casting is still ongoing. We cast the web series which will be out at the end of next week. And we cast one of the characters, which is the part of the scientist, Peter, who discovers this big problem, and we cast Ian Robertson the Scottish-English actor to perform the role. We are now at the process…we had a casting session last week in London, we are casting the other five characters of the story and we hope to have the cast finalised by the end of June.

What kind of inspiration have you taken from other Sci-Fi and time travel projects. Did you give the writer any reference points?

In our marketing pitch materials we call this Lost meets Terminator. In the first place dropping six character in an abandoned island, in this case it is not an abandoned island. It is in the future in a place that isn’t known and in a time that isn’t known with no way to control the environment that surrounds them. There are all of these challenges and interactions from a story point of view, and from the other point of view, what six people will do together to overcome their difficulties. So that is the part that you can pick that story and adapt it to other type of movies. We want to adapt six people in an unknown and challenging environment to the sci-fi framework.

Watch Collider Preview here.

How do all of the parts link together?

We have a time line. Our story start in September 2012 and the narrative goes to 2018. So what we have is these two narratives where, through this period through six years, lots of stories, sub-plots and characters will have lives in present times and in the future. What we did was to divide this time in small chunks of story so we have the web series. The web series is an initiative, which starts the story is when Peter is fired from CERN and he tries to alert the world of what is going on and then when nobody listens to him he tries to sabotage the Hadron collider and without knowing it, it creates a time machine that makes him and five other characters jump to the future.

So it is this moment of present time, when all began. and then we have each comic book which tells the background story of each of the characters. Because in the feature film the characters have already been featured but they have a past or a present and things happen to them that have an impact in the future. So this next story where things happen in 2012, 2013 in the comic books so the audience can know a little more about the characters.

Then we have a game. The game is the stuff the characters have to do in the feature film so ahead of the feature film you can get familiar with the character’s , the location, the setting and the mission of the characters and you can do it yourself by playing this game.

Each piece of content tells a little bit more and the big story line which we created over the six years, and all the elements are part of this timeline. Of course you have to be very careful of each element so if you just want to watch the web series you will be able to watch the web series and enjoy it as a stand alone, if you just want the comic series you can read about the beginning, middle and end, and if you just want to watch the movie you can just go to the theatre and buy your ticket. You can watch the movie and you will understand the story. But of course if you pursue all of these pieces of content you will have a better grasp of the story and know the characters much better, and you will be more engaged with the universe that we are creating.

Whereabouts are you filming?

We start shooting mid September and we are shooting the movie in Dublin, Ireland.

Tell me a bit about you

Yes, I started to be active ten years ago and my previous experience was first in the advertising world so I was doing producing ads and then I worked for interact television company where we worked in the late 90’s, early 2000’s. We were trying to do the first interactive television. It was when the internet bubble just exploded so most of these interactive [projects] weren’t done. We see them coming back nowadays with the television being connected with the internet, When this interactive television project ended I based my experience in advertising and because some of our clients at the time started to worry about the internet, and that viewers where not watching the ads on TV anymore they started feeling that the world was changing and just putting ads in traditional media was not enough anymore.

Communities and sub communities were developing. Cable TV was exploding and expanding throughout Europe, so in 2002 we put these two expertise together to create a company that specialised in entertainment that was multi-platform and that was focused in telling stories on different platforms, and benefited from the tools and the relationships that audiences had with different platforms to tell a better story.

How did you get funding?

Initially we had some venture capital when we started the company and, with our success and the fact that some of our multi-platform shows are being sold around the world, in TV and publishing, and mobile and licensing in different platform that we distributed our content, recently we managed to secure additional funding from Jill Banks in Portugal that allows us to fund and self-fund from the development and the early parts of this project.

So it is web series, comic, games in that order? What is the scheduled time-line?

First release of the projects is the web series, the comic and the game will all be released by June 4th and we have a second game planned in the Fall. We also are shooting a film in September for a 2013 release. We are also working on a follow up to the comic books. So between now and to the end of 2013 we have a schedule, a planning of releasing the different content, sub-plots and characters. So this time-line which is our universe between 2012 and 2018 we are working on a novel so different products will come out based on this project about one character and then two characters or one moment in this journey.

Are the people from CERN involved?

They are not involved but if the story gets popular then they will probably not be very supportive of the story [laughs] It doesn’t portray them in a a bad way but it creates a story which says that what they are doing will probably create problems with the planet. So if I was them I would probably not be happy with the story. So we are not working with them.

Thank you Nuno

The Greatest Movie Ever Sold, New Frontiers in film financing.

The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.

New York Times Paywell Web Charging: Will it Work?

On March 28th the New York Times will start charging for access to its website with monthly subscriptions between $15 and $35. Although anyone will still be allowed access to 20 articles a month for free.

The question is will it work? If you’re like me then you’ll be hoping that it doesn’t. Like in the case of the London Times the industry will be watching closely to see if the model is successful. The worry for the average punter is that all the major papers might follow with similar models leaving us with no free option for our news. Worse still, what if Paywall models spread to other areas of the web, denying us the huge resources of free information which we are now so used too? Whether it works or not there’s no doubt it’s a massive gamble by the New York Times, currently one of the most visited websites in the world. In March 2009 the New York Times had 20 million unique visitors making it the most visited newspaper site in the world and more than twice as popular as the next best newspaper site.

The London Times traffic has collapsed since it introduced its charging model. It was a brave decision to be the first to introduce such a model but it also appears to have been a costly one. The Times traffic has disintegrated and its competitors have thrived. They now enjoy far bigger worldwide audiences. Websites such as the Guardian, Mail and Huffington Post will be rubbing their hands at the New York Times decision. These website saw large increases in traffic following the London Times decision to start charging and will likely see the same again.

Unlike the London Times model the New York version will still allow some free access. Visitors will still be able to access twenty articles a month for free. This should help to mitigate a catastrophic crash in traffic such as in the London Times case. Occasional casual users will still be able to access the site without worry. However will regulars be prepared to pay $180 to $425 a year when so many free alternatives exist? I very much doubt the majority will, particularly in this time of weak consumer confidence. Polls suggest about 90% of current users will only use their free 20 article a month allowance before leaving. Whatever happens, Frost Magazine readers need not worry, we will always be free.