Jeans For Genes Celebrity Launch Party

JEANS FOR GENES DAY CELEBRATE THEIR 2013 SUCCESS AT HUGE PRESS AND CELEBRITY LAUNCH IN LONDON
 Danny Jones, Matt Evers, Antony Costa, Lauren Goodger and Danielle Peazer to name a few. With Amber Le Bon
www.jeansforgenesday.org / @jeansforgenes
Renowned UK fundraising appeal, Jeans for Genes Day are celebrating their 2013 success
with a huge celebrity and press event at The Jewel Bar, London on Tuesday 3rd September 2013.
2013 has been one of the best years yet for Jeans for Genes Day unveiling their new
celebrity campaign supporters which include Melanie C, Michelle Keegan, Louise
Thompson, Lauren Goodger, Amy Childs, Tallia Storm, and Sophia Sassoon to name a
few.
Jeans for Genes Day raises money for Genetic Disorders UK and aims to change the world
for children with genetic disorders. Genetic disorders affect 1 in 25 children born in the
UK – that’s more than 30,000 babies each year. Their associated health problems mean
that genetic disorders are the biggest cause of death of children aged 14 years and under.
Taking place this year on Friday 20th September 2013, Jeans for Genes Day is the well-
known annual fundraising event which simply asks the British public, children and adults
alike to wear their jeans for the day and make a £1 / £2 donation. Jeans for Genes Day
funds the care and support of children with genetic disorders through its grant
programme. In 2013, 21 charities will benefit from the funds raised on Jeans for Genes
Day.
Jeans for Genes Day have been lucky enough to be supported by some of the UK’s most
famous celebrity faces over the years including Robbie Williams, Amanda Holden, Kelly
Osbourne, Katie Price, Coleen Rooney, Stacey Solomon and Christine Bleakley to name just
a few!
This year’s Jeans for Genes Day campaign t-shirt and limited fashion edition t-shirt are
available to purchase NOW from www.jeansforgenesday.org

350,000 Signatures Collected To Support Animals.

‘White Rabbits’ Deliver Petition To European Commissioner John Dalli Urging EU-Wide Sales Ban on Animal-Tested Cosmetics

Humane Society International and LUSH Cosmetics Collect 350,000 Signatures In Support Of a Cruelty-Free Europe by 2013

Twenty-seven ‘white rabbits’ descended on Brussels to deliver a 350,000-signature petition to John Dalli, European Commissioner for Health and Consumer Policy, to help end the suffering of animals used to test cosmetics sold in the European Union. Dressed in white-rabbit costumes, the petitioners, each representing one of the 27 EU Member States, are part of Humane Society International’s campaign to ban the sale of animal-tested cosmetics by 2013.

HSI teamed up with global cosmetics retailer LUSH Fresh Handmade Cosmetics to collect the signatures from consumers eager to see an end to cosmetics cruelty. Celebrities such as Leona Lewis, Ricky Gervais, Ke$ha, Melanie C, Mary McCartney, Chrissie Hynde, Sir Roger Moore, Virginia McKenna and Brigitte Bardot are amongst the petition signatories.

The EU banned animal testing for cosmetics in 2009, but ingredients can still be tested on animals in other countries such as Brazil, China and the United States and then be added to cosmetic products sold in EU shops. A ban on selling these animal-tested cosmetics is due to come into force in March 2013. As the EU is the world’s largest market for cosmetics sales, the ban would create a major financial incentive for cosmetic companies to stop animal testing. However, Commissioner Dalli is considering a proposal that would undermine the ban by giving cosmetics companies a loophole to continue profiting from animal suffering.

“Our rabbits are bringing a heartfelt message to Commissioner Dalli about animal-tested cosmetics sold in Europe: Animals are dying because Europe is buying. We and hundreds of thousands of consumers are calling on EU policy makers to keep their promise to stop the suffering by banning the sale of animal-tested cosmetics in 2013,” said Emily McIvor, EU senior policy adviser for HSI/Europe. “Let’s close Europe’s doors to cosmetics suffering and ensure that the EU goes cruelty-free.”

Humane Society International’s bid to ban animal-tested cosmetics in Europe is part of its global Be Cruelty-Free campaign which aims to end cosmetics animal testing worldwide. LUSH Fresh Handmade Cosmetics supports the campaign and helped to collect petition signatures throughout its EU stores. Representatives of LUSH have written to Commissioner Dalli refuting the case made by some cosmetics companies that the ban would harm commercial interests.

“LUSH is a highly successful global cosmetics retailer making tens of thousands of innovative beauty products each year, sold in 48 countries through our 700 stores, and we have never needed or wanted to test on animals because thousands of ingredients that are already known to be safe are available,” said Hilary Jones, ethics director at LUSH Fresh Handmade Cosmetics. “I cannot imagine why any company anywhere would want to cause animal suffering when making quality, safe, cruelty-free products is so easy. Our customers want to buy cruelty-free cosmetics, and we are delighted to respond to that clear customer demand.”

In cosmetics testing, animals such as rabbits, guinea pigs, mice and hamsters are force-fed cosmetic products and ingredients, or have them dripped into their eyes or on to their skin. In some cases, animals are chemically overdosed to the point of death or chemicals are fed to pregnant mothers to see the effect on their unborn babies.

Check out hsi.org/becrueltyfree for campaign news and cruelty-free consumer advice.

X Factor’s Louis Walsh Joins Humane Society International Campaign To End Animal Testing

X Factor’s Louis Walsh Joins Humane Society International Campaign To End Animal Testing for Cosmetics

Star adds name to charity’s 142,000-strong petition

X Factor judge and music manager Louis Walsh is the latest celebrity to speak out against testing cosmetics on animals as part of Humane Society International’s star-studded CrueltyFree2013 campaign.

Louis joins stars such as Leona Lewis, Sir Roger Moore, Ke$ha, Ricky Gervais, Melanie C, Dame Judi Dench and Mary McCartney in signing HSI’s petition to ban the sale of animal-tested cosmetics in Europe. More than 142,000 consumers have also signed the petition. With a ban in place, any cosmetics tested on animals after 2013 would be banned from EU shop shelves.

Louis Walsh said:

“Animal testing is the ugly face of the beauty industry and I want it to stop, now! Animals deserve our respect and compassion, and as they can’t speak up for themselves I’m speaking up for them by signing Humane Society International’s CrueltyFree2013 petition for an end to animal-tested cosmetics. Let’s take the cruelty out of beauty.”

Animal testing for cosmetics is banned across the UK and European Union, but ingredients can still be tested on animals in other countries such as Brazil, China, Canada and the United States and then sold in EU shops. Animals can have chemicals forced down their throat, dripped in their eyes and applied to their skin. Sometimes pregnant females and their unborn babies are exposed to cosmetic chemicals.

A ban on selling these animal-tested cosmetics is due to come into force in March 2013 and would act as a major financial incentive for companies to kick their animal testing habit. However, the European Commission is now considering a proposal that would give cosmetic companies a loophole to continue profiting from animal suffering.

Troy Seidle, director of research & toxicology for HSI/Europe, said:

“It is shameful that in laboratories around the world animals are still suffering to produce new lipsticks and face creams sold in Europe’s shops. So we’re delighted that Louis Walsh has joined Humane Society International in calling for an end to the cruelty. Caring consumers have waited long enough, they want shop shelves to be cruelty-free by 2013 so it’s time for EU policy-makers to honour their pledge.”

HSI supports the international Leaping Bunny cruelty-free standard. Companies that carry the Leaping Bunny logo are subject to independent audits to guarantee no animal testing, and include Urban Decay, Montagne Jeunesse, Marks & Spencer, Sainsbury’s and the Co-operative. To shop cruelty-free, download our Leaping Bunny Compassionate Shopping Guide<http://www.leapingbunny.org/images/globalguide.pdf>.

To join Louis and sign the CrueltyFree2013 petition, go to