Tag Archives: men

Men’s Fitness magazine Gets a Redesign.

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This article is not an excuse for a picture of a half-naked male model for my readers…oh, okay, maybe a little.

Men’s Fitness magazine, the UK’s leading fitness lifestyle title has had a comprehensive redesign for the August 2012 issue.

The magazine will still contain the same excellent fitness and nutrition advice but it will be delivered in a fresh and modern way.

The redesign reflects the positive development of the Men’s Fitness brand and will make the most of the authoritative, expert content.

New readers will find the magazine more accessible while loyal readers will get the same great fitness and nutrition advice that they have come to expect from Men’s Fitness magazine.

The redesign is just one of many developments for the Men’s Fitness brand, which recently increased its monthly brand reach by 16% to 1.2million. Congratulations guys, what an achievement.

Editor, Jon Lipsey

‘We’ve introduced new lifestyle content into the front section, created a completely new colour system and given the magazine a bold new identity. We also realise that our readers have busy lives and are under time pressure so we’ve made sure that they can get information quickly and easily. When they get the chance to spend longer with the magazine they’ll get practical advice that will enhance their lives.’

‘The redesign comes at a time when there is more demand than ever for Men’s Fitness content. That’s partly because of the high-quality material that we produce but also because fitness and health are of increasing importance to the modern man.’

‘There has been a shift towards men taking more interest in their health and fitness. They’re realising that by being active and eating well, they can feel better and lead fuller, more rewarding lives. There’s a lot of health and fitness advice out there but it lacks credibility. Readers know that we’ll give them information they can trust because we use the world’s best experts and we’re an authority on the subject.’

Publisher, Russell Blackman

‘The redesign is just part of the many brand developments that we’re currently working on and we believe that the result will enhance our expert content further, delivering it in a more accessible and stylish way. Our brand reach is up, newsstand sales have been strong and we are working on some exciting digital products which will further enhance the magazine and brand. Our Newsstand apps have had over 1.4 million downloads, showing the huge appetite for our quality content. 2012 will be a very exciting year for the brand’.

Traditional Roles Changing For Men.

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Father’s day has been and gone but one thing is becoming clear: the times there are a changin’.
Online marketplace notonthehighstreet.com reveals the evolution of ‘Dad’ with nationwide survey.

A survey of over 1,000 respondents has found that modern day fathers are more likely to be seen in the kitchen preparing the evening meal, or with a duster and hoover sprucing up the house, in comparison to the ‘traditional’ idea of fathers whose primary role was seen to be working and other stereotypical male roles. The nationwide survey showing that while 77% of respondents recall the traditional primary role of the father from their own childhoods to be concerned with earning the keep, 70% now view the modern day father’s primary role to be cooking.

Further results from the survey showed the following:

* When growing up, respondents remember their father’s taking on roles such as working, painting and decorating, DIY, gardening and taking the bins out.
* When asked which roles the modern day father is known for, the top three primary roles were cooking (70%), shopping (61%) and cleaning (58%)
* Results showed that modern day fathers are 48% less likely to discipline their children in comparison to the generation of fathers before them.
* Results also found that the modern day father is much more likely to take an active, fun parental role with their children. It was found that fathers are now 49% more likely to spend time playing with their children and 48% more likely to take their children to school.

Win a 3 month subscription to LivSmarter

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With summer here, it’s time for us men to peel off layers of clothing and reveal our bodies for the warmer months ahead. But while millions of the opposite sex have been dieting and heading to the gym, we are now rivaling them when it comes to getting in shape for beach season.

So to help out men across the country we’ve teamed up with LivSmarter, who are backed by celebrities such as John Thompson, and have brand new weight loss plans that have been created for men by men.

LivSmarter’s team of experts put together no-nonsense and discreet programmes that can help men get the results they want for the summer months.

Enter our competition to help you get the shape you want with a three month subscription to LivSmarter.

Q. Which of these are you most likely to find in a gym?

A. Cross Trainer

B. Van

C. A Horse

Comment below or Tweet your answer to @Frostmag

Actor John Thomson, Chef Simon Rimmer make delicious healthy Chicken Curry

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With summer here, it’s time for men to peel off layers of clothing and reveal our bodies for the warmer months ahead. And while millions of the opposite sex have been dieting and heading to the gym, men are now rivalling them when it comes to getting in shape for beach season.

John Thomson is backing LivSmarter’s campaign to bring back the FELLAS – food-enjoying, life-loving, active sports-fans, to show men it’s cool to be a ‘bloke’ again, to be happy and to get fit and lose weight.

We all know how easy it is for those extra pounds to creep up on us and how hard it can be cutting out all your favourite treats.

So with this in mind, Simon Rimmer has created a delicious and healthy chicken curry that will make watching what you eat that little bit easier.

Watch our video to find out how you can make a delicious low fat meal and get tips on how to lose weight healthily and sensibly.

London Gets Ready For First Ever Men’s Fashion Week(end).

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London is set to host the UK’s first ever Men’s Fashion Week(end). Also known as Men’s Collections, these three days will celebrate the rise in the profile, creativity and commercial success of men’s fashion in the UK. And nowhere is this more apparent than online.

The UK’s leading fashion site ShopStyle.co.uk is used to dealing with over one million users searching for the latest designer womenswear pieces or high street must-haves but the UK online fashion leader has seen a 300% year-on-year increase in sales generated for its top 5 menswear retailers, revealing that it’s not just women who are keen to be seen in the latest looks.

Leading the charge for ShopStyle are men’s brands like Topman and Mr Porter but the fashion shopping hub has also seen a number of new retailers such as Pretty Green entering the online race, as well as unisex brands such as Ted Baker, Next and My-Wardrobe.

The company believes the uplift is driven by the increase in mobile devices and shopping apps which enable men to shop on the go or pick-up an item they may have seen on the street or in a shop window, quickly and easily via their mobile phone. ShopStyle has seen 3x increase in mobile driven searches in the same May to May period and believes that men drive a substantial percentage of these searches.

Shannon Edwards, VP for ShopStyle Europe believes that new technologies are driving men online to shop for fashion. She says: “There’s been a real focus in the UK on improving men’s fashion and that has tempted many style-aware blokes to come out of the woodwork. But for these guys the prospect of spending Saturday afternoon in the changing room leaves them cold. For them, mobile allows them to shop for the big looks without having to spend hours at their computer or in the store.”

Nioxin: The Cure For Thinning Hair?

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Did you know that thinning hair affects about 50% of people? Not just men, but women too? That is one in two people globally. A number of factors cause this: anemia, having a baby (after two months the hair that had not fallen out does so and results in thinning hair and, sometimes, baldness), lack or iron, stress, medication, trauma, health problems, UV damage (though in moderation the sun helps, hair always looks better at the end of summer, because we used to need our hair to be thicker in winter to keep us warm), being a vegetarian, using straighteners or curling irons and pattern baldness, which is inherited. Hair has no function anymore, as it is a luxury it is the first thing to go or look worse when you are ill or run down. It is the first thing the body will shut off.

 

There are things you can do. Wayne Rooney recently had a hair transplant, but those are costly and with differing results. It is a long operation. 9-5 and if someone explains what happens to you, you will feel ill; trust me.

 

There are three factors in hair thinning

1) Fewer hair strands

2) Finer hair strands

3) Unhealthy scalp environment for hair to grow from.

 

Nioxin is a product that says it can manage the condition to give you thicker and fuller hair through a holistic approach.  Most other products are drug-based or camouflage. It is the No.1 stylist recommended thinning-hair brand in the USA, it has won the Stylist Choice Award every year for 10 years, and has millions of loyal customers in America. Phew, but does it work?

Nioxin is based on scalp health, like a facial for hair. Over 70% of users notice thicker- fuller hair in 30 days. Cosmetics products do not grow hair, they take care of scalp health and your hair. Nioxin is tailored to your specific hair type and it is best to use all of the products together, apparently you will be able to measure the hair thickness.

Hair grows at one-half inch each month or 6 inches in a year.

 

The lovely people at Nioxin have given me one of their hair system kits to review. The kit carries a money back guarantee and has a 100ml cleanser, 100ml scalp revitalizer and a 50ml scalp treatment. It costs £27.99. I have fine hair so we will see if it makes a difference. I love my hair but would love more oomph. So far I am loving the tingling, waking up feeling it has on my scalp. It feels like my scalp is getting massaged thanks to the ingredients that include white tea extract, peppermint oil, antioxidants and botanical extracts.

Update: After the 30 days I definitely had more oomph to my hair. It made it look thicker and it felt that it also increased blood flow to the scalp. I would definitely buy it.

 

 

 

Storm Launch New Range | Preview

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I love watches. It must run in the family as my dad has well over 100. The first ever watch I bought was a Storm watch, it was silver with a big purple face. So it is fair to say I am a fan of the brand. I went along to The Sanderson Hotel to check out their new range.

Storm are always have cutting edge designs. Their watches are well made and beautiful to boot. Storm is the only recognised British watch brand on the market today. Storm is still quite young, it was launched in 1989. Their range has expanded to include not only watches but also jewellery, bags, eye wear, sleepwear and fragrances. All of which is sold in 45 countries internationally. Well, it’s enough to make you feel proud.

I will be honest and say that I did not know that Storm did perfume, but they do, for him and her. The packaging is slick (like everything with Storm) and the smell of the Touch and Electric are both divine.

The Touch gift set is only £19.99 for 100ml fragrance and 150ml of shower gel. It smells the right side of tropical with lemon, green leaf and tropical fruits on the top note with a blend of white jasmine, cedar amber and brown sugar. The make version runs along the same lines but is a but different with patchouli and sandalwood, ginger and lavender. Makes me want to eat it….

Another thing I love about Storm is that I am not allergic to any of their jewellery. I really love men’s watches on women, I am partial to a chunky watch, but love a slimmer, elegant one for evenings. I have chosen some of my favourites from the range. Which was a hard thing to do, as I love them all!

Featured watch: Atlas

Bion. £99.99

Black Out

Dualon

Elody Gold

A multifunctional timepiece with a pearl dial, sparkling crystals and stainless steel case and strap. The Elody is Storm Black’s Newest gem. It has Swiss movement and Storm Black’s signature Onyx set in the crown. This watch is perfect if you want a bit of luxury in your life. Price is £279.99 – £319.99.

Excalibur

Limited Edition with only 5.000 piece available worldwide. Has a wonderful fully exposed watch face showing it’s mechanisms. Also water-resistant up to 50m. Silver: £369.99

Kelli

This is very in at the moment. It embraces this seasons colouring blocking trends. Has cut away strap. £99.99

Trilogy

This is another limited edition piece. Only 3,000 made. It has 3 time zone, raised face, leather strap, stainless steel case and is water resistance up to 50m. Perfect for travellers. From £169.99

It is the Olympic year and Storm is a British brand, so it makes sense for the Nexon to have the colours of the British flag featured in the polycarbonate links in racing stripe form. RRP £109.99

The Una also has patriotic style. These stylish watches can be bought in red, white and blue. £69.99 – £84.99.

Storm also does some great bags for men and women.

And some great jewellery.

London Fashion Week Trends: ONEPIECE

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At London Fashion Week I noticed a number of, how to put it, “different” trends on men. One was skirts – not kilts, actual skirts- and another was the onepiece. This reminded me of when I first saw it; on the men of Manchester.

Intro, the long established menswear boutique based on Deansgate in Manchester, has reported that its best seller this winter is Norwegian all- in-one brand, OnePiece.

Manchester men have been following the cult zip -up tracksuit trend, worn so well by soap star, Ryan Thomas; Joey Essex, Micah Richards and Danny Simpson to name just a few male celebrities who have shopped at Intro and embraced this stand out and arguably brave look this winter.

Photo: Ryan Thomas – Corrie’s Jason Grimshaw wearing his Intro bought OnePiece.

Intro has also provided most of the cast of Coronation Street (including female soap stars, Helen Flanagan, Alison King and Shobna Gulati) with their cosy OnePiece and, last week http://www.intro-clothing.com/ reported a last minute rush online for customers getting their orders in before the cold snap kicks in again.

Adam Grant, Intro owner said: “Our customer have literally gone mad for OnePiece, with some customers ordering up to four different colours. It was the best seller at Christmas, and OnePiece has taken loungewear to another level, continuing to fly of the shelves.”