Tag Archives: Men’s Fitness

Men’s Fitness deputy editor builds the body of an elite athlete in just 12 weeks

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As the world’s greatest athletes are winning gold to compete in the biggest sports spectacle on the planet, it’s easy to think that getting the body of an elite Olympian requires being blessed with great genes and dedicating every waking hour to exhausting training and sticking to super-strict diets.

But you’d be wrong. Men’s Fitness magazine, the UK’s best-selling fitness title, has proved that it practices what it preaches by putting one of its writers on the cover of the magazine following a 12-week body transformation challenge that saw him change his physique from an out-of-shape journalist into one that wouldn’t be out of place in the Olympic Village.

In the September issue, on shelves now, the magazine’s deputy editor Joe Warner proves smart training and sensible eating it all it takes to completely change the way you look in as little as 12 weeks.

Training for just one hour four times per week, Joe lost 8kg of fat – the equivalent to 16 large packets of butter – while building 10kg of lean muscle mass to build a body worthy of gracing the cover of Men’s Fitness magazine.

‘After turning 30 I decided to see whether I could get into the best shape I have ever been in,’ says Joe Warner. ‘I am just an average guy with a busy 9-to-5 desk job but I wanted to discover for myself how far I could push myself to achieve the “elite athlete” physique I’ve always wanted. By training right and eating well I burned off my belly and built a proper six-pack. If I can do it, anyone can.’

‘Joe has proved that training hard and eating healthily is all you need to do to transform your body into one that can grace the cover of the UK’s best-selling fitness magazine,’ said Nick Mitchell, founder of Ultimate Performance Fitness who oversaw Joe’s 12-week challenge. ‘A smart training plan, executed with 100% effort, really is the best, and most effective, way to build the body you’ve always wanted.’

Men’s Fitness magazine Gets a Redesign.

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This article is not an excuse for a picture of a half-naked male model for my readers…oh, okay, maybe a little.

Men’s Fitness magazine, the UK’s leading fitness lifestyle title has had a comprehensive redesign for the August 2012 issue.

The magazine will still contain the same excellent fitness and nutrition advice but it will be delivered in a fresh and modern way.

The redesign reflects the positive development of the Men’s Fitness brand and will make the most of the authoritative, expert content.

New readers will find the magazine more accessible while loyal readers will get the same great fitness and nutrition advice that they have come to expect from Men’s Fitness magazine.

The redesign is just one of many developments for the Men’s Fitness brand, which recently increased its monthly brand reach by 16% to 1.2million. Congratulations guys, what an achievement.

Editor, Jon Lipsey

‘We’ve introduced new lifestyle content into the front section, created a completely new colour system and given the magazine a bold new identity. We also realise that our readers have busy lives and are under time pressure so we’ve made sure that they can get information quickly and easily. When they get the chance to spend longer with the magazine they’ll get practical advice that will enhance their lives.’

‘The redesign comes at a time when there is more demand than ever for Men’s Fitness content. That’s partly because of the high-quality material that we produce but also because fitness and health are of increasing importance to the modern man.’

‘There has been a shift towards men taking more interest in their health and fitness. They’re realising that by being active and eating well, they can feel better and lead fuller, more rewarding lives. There’s a lot of health and fitness advice out there but it lacks credibility. Readers know that we’ll give them information they can trust because we use the world’s best experts and we’re an authority on the subject.’

Publisher, Russell Blackman

‘The redesign is just part of the many brand developments that we’re currently working on and we believe that the result will enhance our expert content further, delivering it in a more accessible and stylish way. Our brand reach is up, newsstand sales have been strong and we are working on some exciting digital products which will further enhance the magazine and brand. Our Newsstand apps have had over 1.4 million downloads, showing the huge appetite for our quality content. 2012 will be a very exciting year for the brand’.