Business of Books: So Much to Give – Part 2

Jane Cable on how individual authors help charities

Two weeks ago I wrote about how groups of authors help charities so now I’m going to turn my attention to the valuable input that individual writers can have, both in terms of time and money.

Although many authors band together to organise events others go it alone, using all their creativity to make it work. Historical novelist Victoria Cornwall helped her husband to raise funds for the local Cornish branch of Mind by running a slot car racing competition at a vintage vehicle show. To help attract families to the stand she gave away chocolates and bookmarks promoting her debut novel with Choclit. Did it help with book sales? “In truth, I have no idea,” she admits. “But we were raising money for a charity which supports adults with mental health problems so promoting my novel took a back seat.”

There are writers who donate all or part of their royalties to causes related to their books or close to their hearts. With the author only receiving a small slice of the price paid by the reader anyway, even amounts which sound quite small – like 10% or £1 a copy – are actually pretty generous gifts. Examples where the book fits the charity are Cassandra Grafton supporting the Jane Austen Literacy Foundation through her latest Austen inspired novel, and TV producer turned satirist Gloria Grayson donating to Mutts With Friends Dog Rescue because a dog is the star of her newly released book.

Indie author Emily Williams is so passionate about helping horse charities she is actually writing a young adult novel specifically to raise money. It’s an ambitious project and very much a work in progress, but she’s determined to succeed, even perfecting the art of making origami horses to feature on the cover.

Other writers give their time to mentor (psychological drama writer Amanda Reynolds volunteers for The WoMentoring Project) or give motivational talks; former soldier, police officer and crime writer Matt Johnson helps other veterans in this way and is a great example that with the right treatment PTSD can be controlled and overcome. Author and media doctor Carol Cooper will blog to support charities and waive her fees for articles to support good causes. For writers – and for many charities, time is as precious as cold, hard cash.

I would wager that most writers do something, however modest. Val Portelli (who writes as Voinks), typically plays down her own contributions: “The only things I’ve done are donate copies of my books as a prize for a fund raising campaign to keep a library open, send copies to a book shop struggling for stock after a devastating area flood, and donate some copies to an old people’s home where a friend worked as a carer.” That really doesn’t sound too much like ‘only’ to me.

But for some, the urge to help takes over their lives. Claire Louise Brown’s latest book has Inspired her to set up a charity to build a recuperation centre for veterans. “It’s early stages but hopefully one day what is in the book will be real and helping people every day,” she explains. Freelance writer and teacher Anne Hamilton made that dream real after she visited Bangladesh working for an NGO and wrote a travel memoir about it. This was the starting point for her involvement with Bhola’s Children, a charity which provides a home and school for orphaned and disabled children. She is a trustee and visits Bangladesh regularly. Find out more about the charity here: http://www.bholaschildren.org/.