Tag Archives: mobile

Mobile Gaming: An Incredible Smartphone Success Story

Posted on by

When Apple launched the iPhone in 2007, it’s fair to say it transformed the mobile phone industry. Within a couple of years, a smartphone went from being a device for business people and tech enthusiasts to something everybody wanted.

One wonders if, at the time, Apple ever realised how much smartphones were also going to disrupt the world of gaming. It quickly became clear that the processing power such phones placed in peoples’ pockets was often going to end up being used for gaming sessions – both among casual players and more hardcore gamers.

IMAGE: Pixabay

This trend continues; Research from SurveyMonkey Intelligence shows that 62% of smartphone owners download a game to a new device within the first week of ownership. More people download games than any other type of app in this timeframe. This article takes a delve into the stats and trends to look at exactly what people are playing on their mobile devices.

Puzzle Games

For many, the first kind of game that springs to mind in relation to mobile gaming is one from the puzzle genre. Candy Crush Saga is arguably the best known – and it’s certainly an enormous success.

King Digital Entertainment, the company behind Candy Crush, was acquired by Activision in late 2015. The price the gaming giant paid was just under $6 billion! Who’d have predicted that a fairly rudimentary game involving lining up sweets would become such a money spinner? However, it’s hard to argue with a committed base of nearly 500 million monthly players.

Action Games

Despite the popularity of puzzle games, they’re (somewhat surprisingly) far less popular than games in the “Arcade” and “Action” categories – at least when it comes to downloads. Fast action game Subway Surfers enjoyed particular popularity in this genre in 2016.

Casinos and Slots

Thanks to widespread Wi-Fi and mobile connectivity, it’s now just as easy to enjoy casino gaming on a mobile device as it is on a laptop. People can enjoy online casino experience in the palm of their hand, complete with table games, all the slots and global players recognise, including such classics as Starburst and Rainbow Riches. A big trend in this sector includes official themed games, with slots versions of popular film and television franchises such as Jurassic Park and Game of Thrones offer fans a chance to play for real money or play money.

Augmented Reality

The biggest mobile game of 2016 brought Augmented Reality (AR) to the masses. Its name was Pokemon Go, and it turned out to be the best selling game of the year. As Nintendo’s first real foray into gaming on mobile devices, it was an enormous success and a global sensation – at least while the craze lasted!

IMAGE: Pixabay

Role Playing and Strategy

RPGs and strategy games are also hugely popular on mobile devices, and give the hardcore gamers something to properly get their teeth into. Notable titles include Clash of Clans and Clash Royale. Although role playing and strategy games are far from the most popular in terms of monthly downloads, they top the table when it comes to the revenue companies make from them. These are games that people stick with – and that seems to include buying plenty of in-game extras!

With every year that passes, mobile devices become more popular and ubiquitous. Whether or not Steve Jobs had gaming in mind when he launched the iPhone, smartphones are now a permanent part of that world.

 

 

 

 

Debrett’s Reveal The Questions They’re Most Frequently Asked

Posted on by

debrett's guide to good mannersDebrett’s have revealed the questions they are most frequently asked by the public.  The list, which covers everything from social kissing to mobile phone use, provides a revealing insight into the social anxiety people experience in behaviour for everyday situations. We may no longer live in the structured world of ‘Downtown Abbey’, but it’s clear that many of us still yearn for guidance on good manners.

 

Debrett’s was founded in London in 1769, and now has an international presence.  In the last 12 months they received more than 10,000 enquiries from across the globe.  The enquiries on social behaviour inform part of the recently released Debrett’s Handbook, a 480-page compendium on good manners.

 

Below Debrett’s reveal the questions they have been most frequently asked in the last 12 months, and provide their responses.

 

1 – MOBILE PHONE USE

Debrett’s receive more enquiries about mobile use than any other device. According to Debrett’s, it is always rude to pay more attention to a phone than a person in the flesh, and they should always be put away when transacting other business – for example, when you’re paying for something in a shop.  They should be switched off in theatres, cinemas (including during the trailers!), art galleries, or any space where silence is desired.

 

2 – SMOKING E-CIGARETTES AT WORK

As electronic cigarettes become more popular, so to do the number of enquiries that Debrett’s receive on the device.  The most pressing question is whether they are acceptable in the workplace. According to Debrett’s they should never be used in a work environment. Vaping shows that you’re not focused on your work and may also be a distraction to your colleagues.

 

3 – SOCIAL GREETING: KISSING

Many people are clearly unclear on the subject of social kissing.  According to Debrett’s, kissing is not appropriate in many professional situations. On the whole it should only be used among friends, but not on first meeting. An air kiss, without contact, may seem rude or impersonal, so very slight contact is best but no sound effects are needed.

 

4 – EATING AND APPLYING MAKE-UP ON PUBLIC TRANSPORT

Following the recent controversy surrounding public-shaming websites, Debrett’s has been inundated with enquiries as to whether it’s acceptable to eat or apply make-up on public transport.  According to Debrett’s you should avoid both.  It’s inconsiderate to eat smelly food in a confined environment, and applying make-up on public transport can jeopardise that all-important first impression and make you appear disorganised.

 

5 – RECLINING YOUR SEAT ON AEROPLANES

This is a common bugbear.  According to Debrett’s, it’s selfish to recline your seat back during short daytime flights. When travelling by plane always stay within your own designated space and don’t hog the armrest. Also avoid kicking the back of the seat in front of you or using it as an aid to standing-up.

 

6 – GIVING UP YOUR SEAT ON PUBLIC TRANSPORT

In a recent university experiment only 20% of London tube passengers offered to give up their seat to a visibly pregnant woman.  According to Debrett’s, passengers should always offer to give up their seat to any individual that is pregnant, elderly, or clearly in need. It is important to remember, however, that it is just as rude to aggressively decline the offer of a seat as it is to not offer a seat.

 

7 – BLIND COPYING (bcc)

Debrett’s receive a high level of enquiries on best business practice.  The most commonly asked question is whether it is ever right to blind copy (bcc) someone into an email. According to Debrett’s, blind copying should be used discerningly as it is deceptive to the primary recipient. Instead, the email should be forwarded on to the third party, with a short note explaining any confidentiality, after its distribution.

If blind copying is essential – i.e. for a confidential document where all recipients must remain anonymous – then the sender should address the email to themselves, and everyone else as ‘bcc’ recipients.

 

8  – EATING BEFORE EVERYONE IS SERVED

The final question is one that we’ve all asked ourselves: is it rude to start eating at the table before everyone else has been served?  According to Debrett’s the simple answer is yes, unless the host or hostess gives their permission for diners to start

 

Out now, Debrett’s Handbook is the most comprehensive book Debrett’s has ever published aside from its famed registers, People of Today and Peerage & Baronetage, and combines Debrett’s Correct Form with a guide to modern manners for the first time. Priced at £35, and available from the Debrett’s online shop Debrett’s Handbook will make for a great Christmas present – and it’s sure to settle a number of age-old family debates on manners and appropriate behaviour! The Debrett’s Handbook is out now.  For more information visit www.debretts.com

 

 

The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger Review

Posted on by

The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger is worth it’s weight in gold. It’s actual weight in gold, because it is basically free marketing advice from Saatchi & Saatchi. Mobile is the way forward: 50 per cent of all unique e-mail opens now occur on mobile devices, one half of all local searches are done on mobile devices and mobile commerce accounted for an estimated 15 per cent of total e-commerce sales in 2013. It is fair to say that if you are not utilising the mobile version of your site you are missing out, losing visitors and sales.

mobilemarketing

This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading.

 

Mobile phones and tablets aren’t like computers or TV or any other media channel or hardware technology that came before them. They’re personal—your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They’re portable—your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful—the most potent communication and marketing channel available to marketers today. How do you get onto your audience’s mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi’s Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You’ll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.

 

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design is available here.

 

 

Mobile Etiquette

Posted on by

The mobile phone can be our closest ally at times, helping us make our lives easier and our days more efficient, these obvious advantages do not come without their drawbacks – many of which highlight the negative impact they can have on our society.

Recent research has uncovered the surprising truth; that although the majority of the public believe that use of mobile phones in public places is a nuisance, there are still many individuals who cannot differentiate between appropriate and inappropriate use of their mobile phones, when it comes to when and where they should or should not use them.

Research found that funerals topped the list of the most unacceptable events at which to use a phone, ahead of driving, being at the cinema or during a wedding. Studies have brought to light the worrying evidence that 1 in 6 Britons has admitted to making or receiving a call, or texting or using social media when they should have been paying their last respects at a funeral service.

Mobile Phone Etiquette at Funerals

Mobile Phone Etiquette at Funerals [Infographic] by the team at Co-operative Funeralcare

Money Shot: The Beginning Of The End For Cash?

Posted on by

According to the comics of the last 50 years, the future would be one long time of leisure. By now, we’d have moonbases, flying cars and robots to attend to our every need.

Instead, the moon is a forgotten, lifeless dusty shell, cars clog up our roads and if you can find a robot capable of more than a few token gestures before it falls flat on its face, you’re doing pretty well. But as we face up to our brave same old, same old world, there is one prediction that is, if not knocking on the door, is at least approaching from the bus stop down the street.

The cashless society.

Umpteen pulp stories, or sci-fi novels boast about how money has long been discarded by the gentle, enlightened society. But, cynic that I am, I was still less then impressed by the mailshot I received from Barclays today.

The bank has joined forces with Orange to launch the Samsung Tocco Quick Tap Phone.

In short, according to the blurb: “It lets you pay for things £15 and under – like coffee, sandwiches and magazines – quickly and easily. So no more fumbling for change at the till. Just tap to pay, and go.”

Now I don’t know about you, but I don’t tend to get frustrated at having to dip into my pocket for a handful of change. And I’m willing to bet it scores fairly low on anyone’s scale of irritants, certainly behind screaming children in restaurants, queue-jumpers in pubs and, oh, pretty much everyone on reality TV.

Considering mobile phone theft is now scaling new heights, what an added bonus it may be to pinch someone’s phone that also carries a little spending power.  In fairness, Barclays and Orange have anticipated this and the user has the option to set up the phone with a PIN number, while Barclays also insist the phone will carry the same fraud protection as a card.

However, how the snappily-named Tocco Quick Tap compares to the iPhone in terms of other functions remains to be seen, but somehow I can’t quite see Apple shaking in their boots. It may just be the phone really is as safe as houses because it’ll be considered too uncool to steal.

It’s difficult to say if we’re standing on the edge of a brand new world. Personally, in this format, I can’t see it catching on in any big way, but I’m sure someone said that about the internet. Or it may be that someone else will pick up the ball and run with it using bigger, better technology. If that’s the case, pick up your Tocco Quick Tap soon, before it goes the way of Betamax and the Sinclair C5.

www.orange.co.uk/newmovement

Picture courtesy of Petr Kratochvil – http://www.publicdomainpictures.net