Tag Archives: momondo

What To Wear In The Fashion Capitals. Elnaz Niknani Reveals All

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TRAVEL TO THE FASHION CAPITALS IN STYLE

Momondo’s Elnaz picks out what’s hot to wear, where…

 

London designer and Momondo Local Fighter ELNAZ NIKNANI, has been busy promoting her fashion line, at all four recent major fashion weeks – New York, London, Milan, and Paris, earlier this month.

 

Elnaz here unveils the key fashion trends for each city this season, and essential items to pack when visiting, to be in vogue…

 

What to wimage010newyorkear in New York

“The current New York style is very simple, with clean lines – very smart casual. If you want to be bang-on-trend in the Big Apple this season, make sure you pack an oversized coat, and see-through bag,” says Niknani.

 

 

 

                                     What to wear in Milan

image011milan“This season, Milan’s fashion is all about fabric, pattern and texture. Make sure you pack printed pieces, and don’t be afraid to combine several different fabrics, in one outfit,” says Niknani.

 

 

 

 

                                       What to wear in London

image012london“London has always been known for its cutting edge fashion. One trend I noticed this London Fashion Week, was a lot of DIY fashion. You don’t see this in New York, Milan or Paris. In London, far more people are improvising, and making up their own rules.

 

“So my travel/fashion tip for those visiting London, is to be to be a little creative – perhaps you might be wearing something you’ve designed or printed yourself, or it could be something as individual as using your favourite scarf, as a belt or turban,” says Niknani.

 

What to wear in Paris

“Paris is the land of couture fashion, so I wasn’t surprised that everyone was wearing a lot of designer labels. However, one trend that really stood out this year was fur. My tip for fashionistas would be to pack one fur item (it doesn’t have to be real), if you are booking a city break to Paris this season,” says Niknani.

 

And for everywhere else…

“If you want to be in style and don’t want to spend too much money, buy a clutch bag – these are on-trend everywhere this season,” says Niknani.

 

Momondo recently ran a competition to win a travel-inspired clutch bag, designed by Elnaz Niknani. Watch out for more competitions to win items from her new collection, on the momondo blog. http://blog.momondo.co.uk/

 

2013 Travel Trends

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Intelligent travel search and convenience key

In September 2012, Momondo introduced a new flight rating technology. Unique to the market, the system aimed to take travel search to the next level – the second generation of meta-search.

 

By combining several factors into a single rating system – to get past cheap, but longer flights, momondo’s new technology instantly spots the best flights available, saving consumers time and money, with every search.

 

Every flight is rated with a smiley and a score between 0 (bad) and 10 (good) to help the user find the flight with the best balance between price and flight duration.

 

From its introduction in September, momondo noticed their rating technology, with price/time scores and new user interfaces with ‘smileys’, also made a significant change in the way users interacted with travel meta-search information, and made their travel decisions.

 

In the process, momondo discovered two new travel trends, which will affect travel in 2013:

 

1. Meta-search sites will need to be intelligent

Over the last four months, momondo saw a 24% drop in refined travel searches, since it introduced the rating system – as it is now easier for momondo users to make the right decisions based on travel needs. This information told momondo that moving into 2013, more consumers are looking for ‘intelligent’ travel search sites, which help with their travel decision making – by turning raw flight data into actionable information.

 

2. Convenience factors key

Secondly, momondo has seen a change in consumer buying habits. momondo observed that over the course of 2012 people steadily have been spending more money on flights, which in turn confirms that the traveller’s focus on a whole, is not now on booking the cheapest ticket, moreover convenience factors – such as time, play an important role. Users will act as ‘smart-buyers’, that seek insight and want to compare several factors, before they purchase.