American Pop Culture & Fast Food Fashion Leaves Brits Hungry For More

Have a crazing for some fast food? Well, what about some fast fashion: The fash pack’s tastes for food-inspired fashion, sees a super-size demand for delicious designs on eBay

Since Andy Warhol transformed a Campbell’s Soup can and boxes of Brillo soap pads into Pop Art in the 1960s, artists and fashion designers alike, have looked to everyday domestic products and beloved food brands for inspiration. This season has seen an explosion of Brits favourite ‘food on the move’ brands translated into must-have clothing and accessories, like never before.

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From Rita Ora modelling the McDonald’s ‘Golden Arches’ around London, to Vanessa Hudgens gracing the cover of super cool US magazine NYLON, swathed in Coca-Cola sequins, us Brits can’t get enough of all things kitsch and delicious – with sales of similar women’s apparel rising on eBay.co.uk 119%* over the summer months.

Most recently model and red carpet regular Cara Delevingne was seen taking the trend to another level. Whilst journeying home from her wild birthday celebrations she was snapped wearing an outfit inspired by what’s inside your fast food wrappers and rocking a pepperoni pizza patterned onesie. Across the pond, Katy Perry was spotted the week before wearing a similar all-in-one to The Philadelphia Museum of Art.

 

So where did this tasty trend begin?

 

British designer Ashish sent models down the runway for Spring Summer ’14 drenched in Coca-Cola t-shirts and vests, emblazoned with the brand’s unforgettable logo in his signature sequins. Not forgetting his UK roots, looks were complete with sequin shopping bags reminiscent of designs by superbrands ‘Tesco’ and ‘M&S’.

Autumn Winter ‘14 saw Moschino Creative Director, Jeremy Scott, showcase the chicest of McDonald’s uniforms, perfectly paired with ‘french fries’ iPhone cases and handbags, sparking a craze on eBay.co.uk with over 50** types of fast food phone cases available to buy instantly. Not just for ‘McFashion’ fans, Scott also created show-stopping silk dresses with prints taken from beloved food products including: Fruit Loops cereal, Hershey chocolate and Cheetos chips.

Whilst over in Paris, Lagerfeld’s Chanel runway was converted into a high-end luxury supermarket, with grocery aisles constructed in the iconic Grand Palais. Models including new face Kendall Jenner, Cara Delevingne and pal Rihanna, shopped the aisles with Chanel wire baskets and trolleys, and sported a range of tongue in cheek grocery ‘accessories’, from Chanel egg tray clutches to Chanel milk carton shoulder bags.

 

 

Backstage at Moschino Photos

Back Stage at Moschino Cheap and Chic!

This evening i was lucky enough to be working back stage at Moschino Cheap and Chic show in. The show was held in a dilapidated fashionable building in Central London.

After much hanging around, herding models to the right place and helping myself to the free sandwiches I got a good look at the new collection.

My first impression was that is was classic Moschino, fun, quirky but not something i would necessarily wear. However as the models tried on the outfits and everything came together I fell in love with each look Moschino had created, elegant with a edge and not taking themselves too seriously.

The vibe was 60’s 70’s with bold prints, pineapple shaped bags with matching pineapple earring. Super flares matched with heavy coloured wedges and mini dresses matched with trainers.

The colour pallet worked perfectly and the prints harmonised together to create something truly exiting to look at.

My favourite pieces which (if i save up for long enough) will be in my wardrobe will be the platform wedges which came in orange, black, green and purple. Me and the other dressers decided these were “sensible shoes” what with being wedges and therefore worth the purchase! A great clutch caught my eye which had the appearance of being a notebook.

The star of the show was the Creative Director Rossella Jardini who looked show stopping elegant and sophisticated back stage, chatting to the press, posing with a cigarette in her mouth and generally being fabulous.

The show was very well received and after our dressers duties were performed we got to try some of the delicious cocktails on offer at the after party and keep an eye our for celebrities such as Kerry Brook and Pixie Lott who were mingling about.

Overall Moschino Cheap and Chic had a laid back atmosphere, everyone was friendly and had a great time and the show was undoubtedly a success. Looking forward to when the collections hit the shops!!!