Tag Archives: mumsnet

Nap times, politics and radical feminism? New book explores Mumsnet today.

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the politicisation of mumsnet, politiczation The Politicization of Mumsnet

 By Sarah Pedersen

Publication: 15th October 2020

PB, £16.99, ISBN: 9781839094712

I have to be honest. My feminism has dulled at the edges the past six months. Two children under five and numerous work commitments have left me with a lethargy towards feminism and politics in general. Well consider me awake now. I forgot about the feminism threads on Mumsnet. I also forgot at how much snark Mumsnet gets because of its perceived anti-trans reputation and middle class readership. Personally I think that everyone who attacks Mumsnet for being middle class, and for assuming it is so, rude. I also note that Reddit and 4Chan have users with controversial views and no one gangs up on them quite as much.

The Politicization of Mumsnet is a brilliant book that is well thought out and researched within an inch of its life. It had so many facts it blew my mind.  Mumsnet is a huge achievement and it has saved countless women lives. Women generally becoming Mumsnet users during the most vulnerable, and isolating time of their lives. Men and Women are relatively equal until women have babies. Women’s biological clocks also put them at an unfair disadvantage. Read this book and you will want to level the playing field. An absolute triumph for Sarah Pedersen.

You can listen to Sarah Pedersen on Women’s Hour here.

‘This book dispels two myths about Mumsnet:  that it is heaving with entitled, middle-class yummy mummies, or drowning in hate and bigotry… This book is informative, amusing and a call to feminist action.’ – Julie Bindel, writer and activist

Whether you love it, loath it or are totally baffled by it, Mumsnet is a social-media phenomenon.  It now has 14 million users and over the past two decades it has grown to become the largest parenting website in the UK.

As the site developed, Mumsnet discussion topics evolved beyond traditional ‘mothering’ subjects to encompass politics, feminism and current affairs.  In fact, it now bills itself as a ‘site for grown ups’ with limited moderation and a commitment to free speech.  Brands swarm to it and it is a ‘go to’ source for journalists seeking a female viewpoint.

 In The Politicization of Mumsnet, Sarah Pedersen from Robert Gordon University, Aberdeen, explores Mumsnet’s role as a powerful and influential forum, including its use by politicians to try and secure the votes of middle-class women in the UK. The 2010 General Election was even dubbed “the Mumsnetelection” highlighting a growing awareness that women discuss politics online in places that have been traditionally perceived as non-political.

Its active community of users has led to high profile campaigns about rape awareness, miscarriage care and the premature sexualisation of children. The type of campaigns that Mumsnet supports is driven by the interests of its members, but also the realities that the site itself has had to face relating to libel.  Mumsnet has become part of the establishment in its contributions to government inquiries and as a place for ministers to air policies for families and children.

However, in recent years, Mumsnet has also become a central part of a resurgent women’s rights movement in the UK.  Understood as a safe space for gender-critical voices, the site has spawned real-life activism and continues to be both praised and attacked for its support of free speech on controversial subjects.  Pedersen argues that its openness to these discussions has allowed the site to function as a subaltern counter-public.  This development has led to both praise and bitter criticism of the site and a positioning within a resurgent grass-roots radical feminist movement in the UK.

Sarah Pedersen asks where does Mumsnet go from here?  While there is no doubt that the site will continue its campaigning on issues that concern its members, it must also continue to offer a space for women to discuss issues that are important to them, and to share and receive support and comradeship.

Fans and critics alike would do well to remember the quote from Robert Campbell after Mumsnetters had caused his agency’s advertising campaign to collapse within 48 hours……. “Don’t mess with Mumsnet”

About the Author:

Sarah Pedersen is Professor of Communication and Media at Robert Gordon University, Aberdeen. Her research focuses on women’s use of media, particularly for political purposes, using both contemporary and historical sources.

 

The Politicization of Mumsnet By Sarah Pedersen is available here. 

 

Little Angels Re-launches Range With a Mumsnet Stamp of Approval

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littleangelsatasdaFrost has been reviewing the Little Angels range at Asda. It comes with the Mumsnet stamp of approval so we had high expectations. Thankfully we were not let down. The Sensitive Cotton Soft Baby Wipes are fragrance free and suitable to use from day one, even on eczema prone skin. The Head to Toe Wash is just as great and gentle. It has a no tears formula and is paediatrician approved. Little Angels Baby Powder soaks up excess moisture and prevents chapping and the Comfort Dry Nappies are super soft and delicate. The nappies give up to 12 hours of dryness. We were impressed with the entire range. The products are just as good as any leading brand but are not as expensive. Mums and dads, head to Asda.com.

Mums looking for the very best for their little angels need look no further than Asda’s Little Angels own brand baby range, which now comes complete with a seal of approval from the very best judges of all: other real-life mums.

 

That’s right: over 100 products in the Little Angels range have been tested and endorsed by users of Mumsnet – the UK’s largest network for parents.

 

The highly-praised range spans everything needed for a baby’s routine, including nappies, wipes, toiletries and snacks and features exciting new products, formulas and packaging.

 

And now, having partnered with Mumsnet, mums can rest assured that every product they buy with the ‘Quality Approved by Mumsnet’ logo has gone through a vigorous testing process from a panel of mums just like them, before hitting the shelves.

 

The hugely popular Little Angels nappy range, the best selling own-label nappy brand in the UK, has seen a major revamp to become the only baby brand to offer mums a complete nappy journey for their baby from newborn to potty training. The super soft and absorbent Newborn, Comfort Dry and Supreme Protection nappies have all received the Mumsnet seal of approval and now, Little Angels have also added Swim Pants (£3) and Potty Training Pants (£4.50)to its already extensive offering.

 

All economy packs are available in the popular 3 for £12 offer and what’s more, the Comfort Dry, Supreme Protection and Newborn ranges feature a unique size guide on the back of the pack to help mums understand when to move up a size, so you can wave goodbye to leaky nappies! And the colour coded size guide makes it easier for mums to pick out the right size on the shelf.

 

A new innovation for the Little Angels Newborn range is DreamSkin® technology (£4.50) – new to the market and available at Asda. The unique DreamSkin® technology is designed to help soothe and protect even the most delicate skin, making it perfect for those little ones prone to eczema.

 

The extensive range of Little Angels wipes now contain thicker yet softer embossed towels, designed to help mum cleanse baby with ease. The premium Extra Care, Extra Protect and Extra Sensitive Wipes (all £1 each or 4 for £3)provide the very best protection against nappy rash by working with the skin naturals defenses, leaving delicate skin silky soft and protected.

 

All of the Little Angels toiletries, from nappy change and bath time right through to bedtime have secured a big thumbs up from Mumsnet users, and new to the range is the Vapour Bath (£1 or 3 for £2.50), featuring a eucalyptus and menthol fragrance to help sooth baby and comfort little noses. As part of the re-design, the popular Baby Powder(£1.35) now features a newly-improved ergonomic bottle design, making it easier to handle whilst still featuring the same great formulation and value for money.

 

When it comes to feeding, the Little Angels nutritious and organic snack food range, from Organic Puffs (67p) to Oaty Bars (£1.99), has also been ‘Quality Approved by Mumsnet’, including a brand new Baby Biscotti (£1.19)product suitable from seven months. Available in three flavours – plain, apple and banana – the biscotti are completely organic, with ‘no nasties’ and added calcium and vitamin B1.

 

Lauren Venters, Category Planner for Baby at Asda comments: “The world of babies can be a daunting place with a variety of brands, hundreds of products to choose from and, quite often, conflicting advice. We know that mums really value the opinions, recommendations and first-hand experiences given to them from other mums and we’re so confident in our Little Angels range that we decided to put it to the test with the harshest critics of all – a panel of Mumsnet mums – and we’re thrilled they passed the test! Having that stamp of approval across the range, should hopefully give mums peace of mind that they’ve made the right choice, leaving more time to enjoy motherhood.”

 

Justine Roberts, Founder & Chief Executive at Mumsnet comments: “Mumsnet users have really put the LittleAngels range through its paces, testing the products in busy, real-life family homes up and down the UK. Our users value each other’s recommendations highly and place a lot of trust in them, so we’re pleased to have the opportunity to extend this special mark of approval to some products in the Little Angels range, and hope that the wisdom of the Mumsnet crowd will benefit other parents”

 

 

Make It Happen! Get Healthy and Join Us On Pinterest

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January is full of promises of better health habits, but as the year goes on, resolve weakens and more help is usually needed. So I have made a Pinterest board full of inspiration. Join me on Pinterest and make your own #bootsmakeithappen board. Boots will be choosing the best one and will put it on their Facebook page.

bootsmakeithappenbootsmakeithappen2bootsmakeithappen3

According to new research, more than three quarters (84%) of us are feeling positive about achieving our health and beauty goals throughout 2013. That’s why Boots has launched Let’s Make It Happen – to encourage people to take action on their health and beauty goals. The initiative basically looks at what can we change in our lives this year – whether that’s stopping smoking, going to the gym more regularly, having more body confidence etc.  Boots’ Let’s Make it Happen tells you what you need to achieve these health and beauty goals, including products and service support. All the information is available in The Feel Good Forum on Mumsnet.

I have been walking, eating less meat and drinking lots of water. I have also been taking a multivitamin. What have you been doing?

Get pinning and have fun.

 

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Bargain-Hungry Mums Find Deals Online

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More than 80% of mums are shopping online for themselves or their children at least once or twice a month – with 16% doing so once a week or more.

And they are making use of all of today’s technology, including smartphones, tablet computers and even work PCs, to ensure they do not miss out on a bargain.

More than half of the 1000 mums surveyed (52%) by flash sales website Casabu (in association with Mumsnet) always compare prices when they shop online, with 86% admitting they like to “feel they are getting a bargain” when they buy.

In these price-conscious times, mums are looking to keep their outlay on items such as children’s jeans and T-shirts to the absolute minimum. Some 66% want to spend less than £10 on a T-shirt while 98% would spend less than £20. Almost half (49%) would spend less than £10 on children’s jeans and 94% would pay no more than £20.

Even on their children’s birthday presents, mums are looking to keep costs down with 69% saying they would spend less than £50 and 46% less than £40.

A quarter of mums surveyed (26%) said they had spent between £100 and £200 on items such as clothes, toys and books for their children during the past month, while a further 32% had spent between £50 and £99.

The survey revealed that 16% of mums shop online once a week or more often for their children or themselves, a further 25% shop once or twice a fortnight and another 40% at least once or twice a month.

Mums are making use of all of the modern technology at their disposal with 94% shopping online from their home PC or laptop, 44% using their smartphone or mobile, 31% using tablet computers and 26% their work PC or laptop.

Some 78% of mums said they would definitely or quite likely buy children’s clothes online in the next month, 76% would treat their child to a new toy, while 69% would buy for a children’s birthday party.
Rachel Oxburgh, CEO of Casabu, said: “This research confirms that mums are looking for great deals on exciting brands and that they will make use of the full range of technology available to ensure they don’t miss out.

“Flash sales on sites like Casabu will often start at 8am which means mums on the school run might be packing their child’s lunchbox with one hand while snapping up a bargain with their smartphone in their other hand.

“Mums still want to dress their children and themselves in quality brands, but economic necessity means they want to find great deals. For example, rather than spending £50 on a pair of designer jeans for their daughter almost half of mums surveyed are looking to spend less than £10.”

THE ERA OF iPARENTING

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New mums turn to the internet for parenting advice

 

New mums are more likely to log on than go to their own mums for parenting advice, according to a new report released today.

 

A resounding eight in 10 mums (80%) turn to Google, parenting forums or Facebook before asking their own mums for advice (44%), according to the research commissioned by Growingupmilkinfo.com, a new website for parents providing information about toddler growth and development.

 

Psychologist Doctor Richard Woolfson comments: “The internet continues to be a growing influence with popular forums likes Mumsnet and Netmums being a key advice resource for new mums, whilst a third of mums (33%) head to Google for parenting advice. This is good because it means parents have immediate access to valuable advice, exactly when they need it.

 

“Unfortunately, that also means the traditional source of parenting support – from grandma and grandpa – is less popular. This is partly due to the younger generations moving further away from where they grew up so parents and grandparents are less likely to live around the corner than they used to.”

 

The Online Generation

Mothers over the age of 35 were most likely (71%) to rely on the internet for support and advice. However, the social network savvy under 25s were the biggest Facebook users for parenting queries (15% versus 9% national average).

 

Dr Woolfson continues: “Thirty years ago your family probably would have lived in the next street but now they might live on the other side of the country or even the other side of the world. Yet I still tell new parents to ask granny and grandpa for their advice. You don’t have to take it but there’s no harm in listening.”

 

Our Regional Differences

  • Southampton mums are the most reliant on friends and family for advice with three in four (75%) relying on their expertise, compared to less than half in Newcastle (44%)
  • Welsh mums are the least dependent on forums, with less than a third (29% versus 38% national average) relying on this source, compared to almost half (47%) the mums in Plymouth
  • Mums in the capital are twice as likely to tap video sharing site YouTube for tips and advice (10% versus 5% national average) while the opposite could be said of mums in the Scottish capital with one in five Edinburgh mums going it alone, asking advice from no one
  • Facebook is heavily used by mums in Brighton with more than a fifth (21%) seeking advice from Facebook friends, higher than any other city in the UK

 

Nutritionist Amanda Ursell comments: “With nearly eight out of 10 parents unaware that toddlers have different nutritional needs to adults, it is clear more needs to be done to help parents understand what nutrition they need to fuel their toddlers’ amazing growth and development. The toddler years are often overlooked but, thanks to the internet, a greater level of information is more widely available from a variety of sources including other mums, a wider network of friends, experts, brands, Governments and researchers.”

 

‘New’ Wives Tales

But new mums shouldn’t be too hasty to dismiss the wise adages of past generations, as experts confirm some of the ‘old wives’ tales’ are grounded in real facts. Nutritionist Amanda Ursell explains the truth behind some popular old sayings:

 

  • An apple a day keeps the doctor away. According to Amanda Ursell, “apples are great because they give us both soluble and insoluble fibre, as well as some vitamin C and a host of super nutrients. Obviously though, toddlers need to get a balanced diet that combines all major food groups. Between the ages of one to three, toddlers undergo an extraordinary period of growth and development and their nutrition needs are at least double an adult’s, relative to their size.”

 

  • Grow big and strong, like Popeye, by eating your spinach. “Spinach is a rich source of iron but it also includes a substance which makes it hard for the body to absorb this essential nutrient. Toddlers need a lot of iron – four times the amount of an adult for their size – but this can be from a range of sources. Good sources of iron include red meat, dark green leafy vegetables, eggs and hummus. One easy way to give toddlers some of the key nutrients they need is to use fortified foods and drinks, such as Growing Up Milk.”

 

  • Carrots help you see in the dark. “This was really a piece of World War II propaganda and it isn’t actually true but it’s certainly true that carrots can be part of a healthy balanced diet. They provide one of your 5-a-day and are a good source of beta-carotene, which is converted in your body to vitamin A – an essential vitamin.”

 

  • Take cod liver oil for your joints. “Cod liver oil is rich in vitamin D, which is needed for the growth and development of bones. However, it isn’t recommended for children these days. Other sources of vitamin D that children can eat include fortified foods like breakfast cereals or Growing Up Milk, as well as foods like egg yolks or oily fish.”

 

Growing Up Milk is made from cows’ milk enriched with key nutrients that toddlers need like vitamins A, C and D, iron and calcium. Giving your Little One-der two 150ml beakers of Growing Up Milk each day is an easy way to help provide them with the extra nutrients they need, as part of a healthy balanced diet.

Radox names Victoria Beckham THE modern day ‘PhenomeMUM’.

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New study crowns modern mums the ‘Mistresses of Multi Tasking’

The Clocks Go Back Giving ‘PhenomeMUM’ A Well Needed Break

Phew – Mums are exhausted! They are at it over 20 times a day …. Multitasking that is!!

With the modern Mum doing over 20 different task every day (please NOTE there are only 24hrs and even Mums have to sleep) that is a lot of multi tasking and a pretty big to do list!

52% percent of mums are able to do four different tasks at any one time; a typical scenario could include putting the dinner in the oven, whilst chatting to a friend on the phone, whilst bending down to feed a pet, whilst tying up a pair of shoes whilst, whilst watching Eastender’s, whilst and logging onto the internet to pay the heating bill and check their twitter account.

When questioned what celebrity mums the PhenomeMums most admire, Davina McCall and Angelina Jolie were up there with Victoria Beckham, who’s multi tasking skills were the envy of modern mothers; juggling three boys, creating a fashion empire, owning a handful of houses and travelling the world, all while wearing high heels is pretty impressive!

The PhenomeMUM- an overview

1 – She does over 20 different tasks a day

2 – She has to have eyes in the back of her head, and eight arms to allow her to do all the housework (93%), food shopping (92%), cooking the evening meals (88%), washing up (85%), disciplining the kids (77%), helping with homework (73%) & paying the household bills (72%)!

3 – She has secret super powers:

· 66% ‘Queen Multitasker’ (no matter how busy she is, she will get everything done in the fastest time possible)

· 33% Florence Nightingale (on call 24/7 and have a medicine cupboard that rivals Boots)

· 26% Chef Extraordinaire (any meal, anytime, anywhere) and UN Peace Maker (kids, partners, in-laws she can keep it all together 24/7).

4 – they are beating the men of the household hands down with one in 20 PhenomeMums reported the ability to do over ten things more than their partners in any given hour.

But, there is a problem, 77% PhenomeMUMs feel more like OverwhelMUM with 84% feeling a pressure to be good at everything 24/7, 83% saying that there are not enough hours in the day and 82% feel their to-do list is endless often running out of hours to do everything!

So Radox asked the PhenomeMums what they wanted? 65% said ‘more time to myself’

Radox asked to do what? 59% to read a book and 50% in the bath

Well bobs your uncle, wishes can come true!

Radox has answered every PhenomeMums dream by teaming up with leading website – Mumsnet – to sponsor their book club for six months. From this Sunday they will be calling on all Mums to take a Selfish Reading Hour AND they will be giving away thousands of free books each month – so there is NO excuse not to!

So ‘PhenomeMUMs’ log onto www.be-selfish.co.uk/selfishreadinghour-mumsnet and claim your Selfish Reading Hour.