Tag Archives: Musicmetric

BRIT Awards – Emile Sande, Ben Howard see social media surge, Muse get little

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BRIT Awards – Emile Sande, Ben Howard see social media surge, Muse get little

New figures reveal that Brit Winners saw a significant rise in new social media fans following her win and performance at the BRIT Awards ceremony.

Emeli Sand, who picked up the awards for Best British Female and Best British Album, saw a 60% increase in the number of people choosing to follow her on Twitter.

According to figures released by Musicmetric, the global music analysts, in the 24 hours following the Brits Sande the number of people following Sande on social media increased by 100% to 20,000, compared with 10,000 in the 24 hours leading up to the awards ceremony. Her Twitter growth was the most notable with nearly 15,000 new followers compared to almost 9,000 the day before.

Sande wasn’t the only big winner at last night’s star-studded ceremony; relative newcomer Ben Howard who took home the prizes for Best Male Solo Artist and Breakthrough Artist saw a massive spike in his new social media fans with an almost 250% increase on the previous day. The singer saw the most substantial leap in his new Facebook fans jumping to nearly 4000 in the last 24 hours compared to 600 the previous day.

Growing popularity on social media was also reflected in the iTunes charts. Emeli Sande, Grammy winners Mumford & Sons and Brit nominee Jake Bugg have all seen their albums enter the top ten of iTunes’ UK album chart.

Devon glam-rockers Muse, in spite their performance with a 60-piece orchestra, did not see a significant increase in fan uptake. On the day of the Brits, Muse gained 12,000 new fans on social media platforms, compared with the previous week’s peak of 15,000 new fans on the 15th February.

Gregory Mead, chief executive of Musicmetric, said:

“Awards ceremonies – like album releases, marriages, and deaths – have a big impact the online profile of artists.

“With more and more music fans are choosing to listen to and discover music online through social media and platforms such as Spotify, it is important that music industry bosses understand this activity in order to maximise revenue.”

 

Artist New social media fans:Pre-Brits

(Previous 24hrs: Feb 19th-20th)

 New social media fans:Post-Brits

(Last 24hrs: Feb 20-21st)

 Percentage change
Emeli Sande 8,737 27,433 213.99
Ben Howard 1,243 4,241 241.19
Muse 9,753 11,969 22.72
Adele 44,915 48,927 8.93

 

 

 

 

 

 

 

 

 

 

 

HMV’s slow digital response to blame for demise – Musicmetric chief

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HMV’s slow digital response was its undoing, says leading digital music expert

HMV confirmed the end of its three-year nose-dive into administration last night with the appointment of accountancy giant Deloitte. But its fate was sealed long ago by its slow response to the digital revolution, according to a leading digital expert.

The firm, which employs more than 4,000 people, ceased trading shares and issued a statement which said: “The board regrets to announce that it has been unable to reach a position where it feels able to continue to trade outside of insolvency protection, and in the circumstances therefore intends to file notice to appoint administrators to the company and certain of its subsidiaries with immediate effect. The directors of the company understand that it is the intention of the administrators, once appointed, to continue to trade whilst they seek a purchaser for the business.”

Gregory Mead, CEO of Musicmetric, the global music analysts, said:

“It’s a sad but inevitable fate for a much-loved stalwart of the music industry. But where retailers like John Lewis have embraced the internet – building customers through its Click and Collect service – HMV simply failed to adapt to the changing tastes of music fans and the seismic shift we’ve seen as everything has gone digital.

“While figures from the 2012 Digital Music Index showed file-sharing to be rife right across the UK, the upshot of this is that there are millions of fans accessing music each day. The challenge for retailers like HMV has been to find ways to tap into this – but you’d be hard pressed to be able to walk into an HMV store and buy songs directly on to your iPod.

“The changing face of music, and that digital technology has overhauled the way we interact with records, means that artists can engage directly with fans, meaning physical retailers have needed to evolve as well. While previously it was all about CD releases and the Sunday chart show, now the most important thing is knowing where your fanbase is and what drives them so you can market to them directly and maximise revenues from a myriad of sources.”

N-Dubz rapper Dappy’s 800% surge in digital fans as Tulisa slams his plea to free murderer

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A controversial video calling for the release of a convicted killer sent Dappy’s digital fans into overdrive.

The N-Dubz rapper saw eight times as many digital fans add him across social networks on last Tuesday, according to global analysts Musicmetric, who monitor the digital space for record labels around the world.

A whopping 3,822 new fans followed or liked Dappy on Tuesday compared to his daily average 440 for the previous month. By Wednesday it had reduced to 2,516, giving him a total of 586,000 online fans.

See the latest stats for Dappy here: http://bit.ly/MEBwIl

The rapper called for jailed killer Learco Chindamo to be freed in the opening credits of his new video Tarzan 2.

A disclaimer at the start reads “the views & opinions expressed in this video are those of the artist only” — with a message saying “Free Leo Chindamo”.

Chindamo knifed to death Philip Lawrence, 48, outside St George’s RC School in west London aged just 15, after the head intervened in a fight by the gates in 1995. Dappy, 25, went to the same school.

Chindamo, 31, served 14 years for murder and was released on licence in July 2010. But he was sent back to prison for breaching the conditions of his licence, after he was caught associating with gang members after his release.

Tulisa slammed the video, tweeting: ‘Just puttin it out there..dont involve me in dappy’s latest hype, I don’t condone it in anyway.N its a shame I’m not around 2 control him [sic].

Philip’s widow Frances of Ham, West London, told The Sun newspaper: “I haven’t heard the song yet. But I don’t think it is right someone should be making money from using his name in a song.”

Tulisa has more than four times as many fans than Dappy – 2,466,000. See the latest stats for her here: http://bit.ly/M45juq

Marie-Alicia Chang, Musicmetric co-founder, said:

“The idea that ‘controversy sells’ is hardly new, but it’s clear that, for whatever reason, the public is interested. The massive spike in digital fans for Dappy – an artist purely of the digital generation – could be a goldmine in helping sell downloads or lucrative gig tickets. Of course many others could be mightily offended by this kind of thing.

“But if labels can determine where their fans are, how they access their favourite artists and, most importantly, when, they’re able to get a lot more out of them. And at a time where music needs all the support it can get, being able to embrace technology in this way could be vital.”