This article is not an excuse for a picture of a half-naked male model for my readers…oh, okay, maybe a little.

Men’s Fitness magazine, the UK’s leading fitness lifestyle title has had a comprehensive redesign for the August 2012 issue.

The magazine will still contain the same excellent fitness and nutrition advice but it will be delivered in a fresh and modern way.

The redesign reflects the positive development of the Men’s Fitness brand and will make the most of the authoritative, expert content.

New readers will find the magazine more accessible while loyal readers will get the same great fitness and nutrition advice that they have come to expect from Men’s Fitness magazine.

The redesign is just one of many developments for the Men’s Fitness brand, which recently increased its monthly brand reach by 16% to 1.2million. Congratulations guys, what an achievement.

Editor, Jon Lipsey

‘We’ve introduced new lifestyle content into the front section, created a completely new colour system and given the magazine a bold new identity. We also realise that our readers have busy lives and are under time pressure so we’ve made sure that they can get information quickly and easily. When they get the chance to spend longer with the magazine they’ll get practical advice that will enhance their lives.’

‘The redesign comes at a time when there is more demand than ever for Men’s Fitness content. That’s partly because of the high-quality material that we produce but also because fitness and health are of increasing importance to the modern man.’

‘There has been a shift towards men taking more interest in their health and fitness. They’re realising that by being active and eating well, they can feel better and lead fuller, more rewarding lives. There’s a lot of health and fitness advice out there but it lacks credibility. Readers know that we’ll give them information they can trust because we use the world’s best experts and we’re an authority on the subject.’

Publisher, Russell Blackman

‘The redesign is just part of the many brand developments that we’re currently working on and we believe that the result will enhance our expert content further, delivering it in a more accessible and stylish way. Our brand reach is up, newsstand sales have been strong and we are working on some exciting digital products which will further enhance the magazine and brand. Our Newsstand apps have had over 1.4 million downloads, showing the huge appetite for our quality content. 2012 will be a very exciting year for the brand’.