Tag Archives: Netgalley

Best Endeavours Book Blogging Best: Jane Cable on what happens once that digital publishing deal is in the bag continues.

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janecablenewbookwriterBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BOOK BLOGGING BEST

It wasn’t how I’d expected to find out that Another You was live on Amazon. It was just a hint, really, in an email from Endeavour. The lovely Dorset author Rosanna Ley had given me a cover quote for the book so I’d passed it on. Only to receive the reply that the Amazon description would be changed but it might take twenty-four hours to update.

I was straight on the internet and searching. Yes – there it was. Pristine, undownloaded, unnoticed. Just how I wanted it to be.

Nevertheless I sprang into action. My Amazon author profile needed updating and the book linked to it. My web designer needed a prod… but only because she’d been moving house and once she realised the urgency she rushed to publish the updates.

I also needed to tell the bloggers signed up for the tour. I’d envisaged tying it in with a January launch but it was becoming clear there was no way I could keep my promotional powder dry for that long. So I consulted and we’ve agreed that it doesn’t matter so very much and we’ll probably go for early February. It’s an enviable line up of premier British book bloggers including Rosie Amber, Liz Loves Books, Linda’s Book Bag, Being Anne and Jaffa Reads Too.

The next question was review copies. With my previous titles I relied heavily on Netgalley – and Netgalley promotions – to reach anyone who may want to review the book. Matador had made them available for four to six weeks but Endeavour’s policy is just seven days – and the clock started ticking on Friday. My next task was to reach every blogger who’d shown an interest in my books in the past; by email, through Twitter – even Goodreads (although Goodreads frown on this sort of behaviour) just to let them know the book was there. Some weren’t interested but overall the response has been really good. And of course I’m tweeting the link to the Netgalley download as often as I dare.

Jane Cable, publishing, writing

Regular readers of Frost will know my connections with Margaret Graham’s charity, Words for the Wounded, and I had always intended to use the book to raise funds and awareness. Not just because I believe in it, but because a major character in Another You is a soldier suffering from the aftereffects of combat. So what I have decided to do is to donate £1 for every review of the book on Amazon in the UK and the US. For more information on the hows and whys, please visit my article on Words for the Wounded’s own blogspot:http://wordsforthewounded.blogspot.co.uk/

In the middle of all this activity, sometime on Sunday evening, the book escaped. It was being downloaded, beginning to achieve an Amazon ranking. So there was no point in keeping quiet about it anymore. Which leaves me with quite a long to do list for this week.

Happy Christmas everyone!

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

THE FAERIE TREE: A Book In The Making

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faerietreejanecableImbolc: When the days are getting longer and the earth is getting warmer, a time of fertility and fire, and of focussing on our own magical gifts and abilities.

Being an author is in some ways akin to parenthood. Although not, of course, quite so important. But it is an act of creation (albeit solitary), nurture, and then letting your offspring go to make its own way in the world.

The last part is the hardest. Time and again while checking the proofs for The Faerie Tree I was assailed by awful thoughts: it’s not good enough; nobody’ll like it; it will fail. Time and again I had to remind myself to have faith in my editor’s view – and in the opinions of others who have read it.

But when your book makes its way into the wider world it isn’t enough to hover at the school gates for twenty minutes then go home and cry. You have to shout about it – tell the world – make them want to buy it.

So the last month has been focussed on marketing – which isn’t necessarily one of my own magical abilities. I know the theory, but somehow I don’t have the knack of pushing myself that some other authors have. I just don’t know how to stand there and say “Buy my book – it’s amazing.”

The first step in marketing is getting your book into places where people can buy it. Matador does a great deal of this for me, particularly the online stuff. On 21st March (or maybe a little before) it will miraculously appear on Amazon, Kobo, iBooks, Google, Waterstones & WH Smith online. It will be sitting on marketing platforms like Goodreads and I’ve Read That. It will be available for bookshops to order through the industry’s main wholesalers – but the job of persuading them to actually stock it will be down to me.

While the cut price books offered by the big retailers are great for readers they aren’t so good for writers because they have pushed many local booksellers out of business. The chain stores have a stocking policy which rules out local decision making, leaving independent authors and many traditionally published ones out in the cold. Even where they exist the independent book trade can be timid too – before giving it valuable shelf space they have to be sure a book will sell. It’s not their fault – most of them are living hand to mouth and cannot afford to take potentially costly risks. Even on sale or return.

Inevitably many sales are online (The Cheesemaker’s House sales to date are about a 50:50 split ebook and paperback, with half the paperbacks being sold through Amazon) so the marketing focus has to be here too. The first thing I did was organise a blog tour so I am at least guaranteed some coverage around the launch date. The next thing is to make sure the book is available for reviewers, booksellers and librarians to download via Netgalley. And book a Netgalley promotion to make sure it stands out from the crowd.

Other marketing musts are updating my website (www.janecable.com) ready for the beginning of March; moving my Amazon author profile to their new format (long overdue); and polishing up my Goodreads profile, Twitter masthead and Facebook page.

And if that wasn’t enough I’ve also got this really crazy idea to create a faerie tree for my home city of Chichester. I’ll certainly need more than a little help from the hidden folk to pull that one off…