Never knowingly undersold. That’s the motto, but is it true? Well, that is the point of the article. In a world were people are quick to complain, tweet and generally point out the bad, I wanted to say; yes, it is. In fact, I think that John Lewis is one of the best thing’s about Britain. It is quite high praise and here is why;

They care about their customers. If something is faulty and you need to take it back, you will get a refund. They care about their customers and want to keep them. They are smart enough to know that if you sell quality stuff and have excellent costumer service people will keep coming back. The first John Lewis store was opened in 1864 in Oxford Street, London. They have lasted the distance and for good reason. Buying something from John Lewis is a guarantee that you will not be screwed over, something that many other companies could learn from.

This is why I vote John Lewis as one of the best British things. Congratulations John Lewis and long may you continue.