BUSINESS OF BOOKS: CLASS OF 2017 – Jane Cable considers the big lessons

Some writers consider their calling a business from day one – to others it comes as a complete surprise. But asking them to think about it has come up with some real pearls of wisdom we can all share.

On finding time to write:

“I’ve found the trick is to stay focused on the current work in progress while trying to fit all other aspects of my writing around it – and remembering to stop and eat occasionally. I can recommend writing retreats where I find working whilst gazing out to sea from my desk can be a welcome rest from my desk at home!” Elaine Everest

“I have the same commitments as everybody else. I’ve had to be very disciplined and make time to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to. When I’m working under deadline… I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning.” Nikki Moore

On marketing:

“Networking with fellow authors and bloggers, and interacting with readers is so important. It builds relationships, and ultimately I believe that the business of books is about people.” Barbara Copperthwaite

“While I don’t normally spend much on book marketing, I did engage a publicist for my second novel. That probably helped get it into bookstores. It certainly spared me a lot of time and footwork.” Carol Cooper

On running a business:

“I always remember my dad telling me that a new business takes an average of two years to make a profit. I went into self-publishing my books with that in the back of my mind, and very much thinking of it as an entrepreneurial venture. I ensured I had enough money behind me to survive for two years without making any profit at all.” Barbara Copperthwaite

“It’s only recently I’ve converted my way of thinking to writing as a business, so I’m learning and in the process of developing the business model… In its simplest form: keep writing, keep engaging, and keep building my readership.” Laura E James

On diversification:

“I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks but they all give me an opportunity to sell paperback copies and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk.” Sally Jenkins

“I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course.” Heidi Swain

And the final word:

“Keep writing. Be flexible. Be aware of the market. Be dedicated.” Karen King

In 2018 The Business of Books is running a new regular feature on best advice from authors and publishing professionals so there will be plenty more great ideas from the world of words.

 

 

 

 

 

 

 

Find out more about the authors featured above at:
http://www.romanticnovelistsassociation.org/about/author/elaine_everest
https://nikkimooreauthor.wordpress.com/
https://www.barbaracopperthwaite.com/
http://www.drcarolcooper.com/
http://www.lauraejames.co.uk/
https://sally-jenkins.com/
http://heidiswain.blogspot.co.uk/
http://www.karenking.net/

The Business Of Books: Writing In Balance

the-business-of-books-interviewswithjanecableAuthor Nikki Moore tells Jane Cable why she never quite wants to give up her day job.

 

  1. How much of your working life does the business of books take up?

 

The honest answer is, quite a bit, but not as much as I’d like. I have a full-time HR day job, so writing has to slot around that, as well as my children. Of course there’s also seeing my boyfriend, friends and family, housework, food shopping etc. I have the same commitments as everybody else. I’ve had to be very disciplined and maketime to write. I set several evenings a week aside and also write on weekends; I watch a lot less TV than I used to (although my boyfriend and I are newly addicted to The Walking Dead). When I’m working under deadline – 2015 was a busy year as I delivered five novellas and a 100,000 word novel for the #LoveLondon series – I write any spare moment I can, whether it’s during lunch breaks or into the early hours of the morning. As well as working on manuscripts, I also have to promote my books so I blog when I can, as well as tweeting and Facebook posting regularly.

I used to want to give up the day job to write full-time, but I’ve realised I need to be around people in order to write believable characters and compelling storylines, so now the dream is to scale back the day job to 1-2 days a week and write the rest of the time.

THE BUSINESS OF BOOKS- WRITING IN BALANCE

  1. What’s your business model to earn a living from writing?

I’m not a best-selling author – I hope to be one day – although I’ve sold more books than I ever imagined I would when I started out. However, like many authors, I don’t earn enough to give up the day job yet; my HR career pays the bills.  So my business model is to stay passionate and keep working hard to write the best books I can for my readers, get them published, earn good reviews, promote my books through as many forms of media as possible, interact with my audience including bloggers, build networks… and cross my fingers for luck.

 

  1.  What do you write and what do you consider to be your major successes?

 

I write romantic fiction and am hoping to move into women’s commercial fiction. In terms of successes, before being published I was a finalist in several writing competitions including the RNA’s Elizabeth Goudge trophy (judged by the fabulous Katie Fforde) and Novelicious Undiscovered.  Some of the #LoveLondon novellas have been in the Top 100 short story charts on Kobo and Top 20 in the Amazon UK bestsellers Holiday chart. Having a short story in the bestselling RNA/Mills & Boon anthology Truly, Madly, Deeply alongside best-sellers like Adele Parks, Miranda Dickinson and Carole Matthews was amazing. My debut novel Crazy, Undercover, Love was shortlisted for the RNA Joan Hessayon Award and Valentine’s on Primrose Hillshortlisted for a Love Stories award. But there are other measures of success too; the thrill of a message from a reader telling me they stayed up until 2.00 a.m. to read my book and cried when it was over; being interviewed by my local paper; being asked to co-tutor a workshop with my aunt Sue Moorcroft at Purbeck Literary Festival last year. And sometimes, just finishing a book is a success.

 

  1. Tell me about your latest project.

I’m currently finishing revisions on a women’s commercial fiction book I’ve been working on in the background for several years. I can’t say much, other than people who enjoyed Eat, Pray, Love or Me Before You, or The Fault in Our Stars may enjoy it. I’m also working on an outline for another exciting project. One thing is for sure; whether its revisions or writing something new, as long as I’m writing, I’m happy.

Nikki Moore is a Dorset girl and social media addict who loves reading and writing. Published mainly by HarperImpulse, she is the author of the #LoveLondon series. A member of the Romantic Novelists Association, she is a firm supporter of aspiring writers and is always happy to share her writing experiences. She encourages readers to get in touch too!