‘Trust in Fashion’ event offers fashionistas first chance to get their hands on the ‘high street’ dress that sparked a fashion frenzy

Within hours of the Duchess of Cambridge stepping out in the chic Shola taupe creation to meet the Obamas at Buckingham Palace the dress flew off the rails at Reiss stores across the UK with fashion fans crashing the online store as they clamoured to get hold of the latest ‘must have’ item.

The Reiss website was seemingly down for a few hours as shoppers surged to purchase the stylish number which retails at £175 and remains ‘Out of Stock’ due to extraordinary customer demand.

The clothing retailer has confirmed it will be back in stock, but is likely to take five to six weeks before it arrives…a lifetime in the world of fashion! Even then, the dress will be sold on a first come first served basis. However, those desperate to get their hands on one sooner can stake their claim at a fashion fundraiser in a few weeks.

Reiss, who has recently enjoyed a surge in sales thanks to the Princess’ penchant for the high-street brand, has donated two of Kate’s signature dresses to an exclusive charity auction, raising money for the much-loved children’s charity Rainbow Trust whose carers help families of children battling a life threatening or terminal illness.

Both the Shola dress and the white ‘Nannette’ dress – as worn in her official engagement photos – will be auctioned as a joint lot at a VIP fashion show, Trust in Fashion, to be co-hosted by fashion icon Sadie Frost on Wednesday 29th June at London’s stunning One Mayfair.

Celebrities, top models and the cream of the fashion industry are set to turn out in force for the event, which has been created by leading names from the world of fashion to celebrate Rainbow Trust’s 25th Anniversary.
The two day extravaganza in association with Marie Claire & Storm includes a VIP evening on June 29th – featuring an exclusive my-wardrobe.com catwalk show and auction – and followed by a sample sale on June 30th crammed full of top brands at amazing prices and attended by Storm’s top model scouts searching for the next new face.
Speaking about the event, mother-of-four Sadie Frost said: “I am incredibly excited to be involved with this event and raising money for such a worthwhile cause.

“It has to be every parent’s worst nightmare to find out their child is seriously ill and it is something most of us can’t even begin to imagine, which must make fundraising for such causes really difficult, as many people just want to push it away.

“Given the resource Rainbow could help so many more and I am pleased to be part of an event aimed at raising funds for this charity which hopes one day all families in need will have access to a Rainbow carer.”
The highlight of the VIP launch event will be a my-wardrobe.com catwalk show produced by Lesley Goring, with looks styled by Marie Claire Fashion Editors Holly Welch and Lucia Debrieux. Featuring models from the world famous Storm, the exclusive evening will be co-hosted by Sadie Frost and Marie Claire Editor in Chief, and Rainbow Trust Patron, Trish Halpin.
The catwalk show will be followed by an exclusive auction of fashion pieces from some of the world’s leading fashion houses, including a ‘Kate Moss for Longchamp’ handbag signed by Kate Moss herself, a Modalu ‘Pippa’ bag, named in honour Kate’s sister who always carries one, together with couture dresses, bags, shoes and jewellery from the likes of Manolo Blahnik, Christian Louboutin, Alberta Ferretti, Temperley London, Jenny Packham, Salvatore Ferragamo, Stella McCartney, Katherine Elizabeth Millinery, Marni, Mulberry, Mary Katrantzou, Stefanel and Erdem.

The two day event will raise vital funds for the charity which provides a lifeline to families facing the unimaginable ordeal of caring for a child with a life threatening or terminal illness. Rainbow Trust’s family support workers join families in their own homes to provide consistent, practical and emotional support during, what many Rainbow families describe as, their darkest hours. Rainbow carers are contactable 24 hours a day for families in crisis from diagnosis, through treatment and even after bereavement.

You can buy tickets for the event at www.trustinfashion.org. For all the latest updates on what has been donated follow us @TrustInFashion on Twitter.