Starting in 1966 from humble beginnings, The North Face has transformed into one of the biggest outdoor brands in the world. As well as firmly establishing themselves as a recognisable brand all over The world, The North Face continue to make sure their focus on quality has gone from strength to strength and adapted to our ever changing environment.

Technology and innovation have always been important to The North Face having sent explorers out on some of the toughest and most challenging expeditions but also maintaining a brand which appeals to every person as well as athletes The North Face encourage anyone with a love for The Outdoors to Never Stop ExploringTM.

Alberto Orlandi©

This week The North Face re-launch their Covent Garden flagship store and as well as showcasing their brand new make-over, the brand have celebrated by working alongside Street Artist, Charles Uzzell Edwards to produce The World’s Largest Base Camp Duffel. The Duffel is to be sold at an Art Gallery with all of the profits going to The British Exploring Society.

Alberto Orlandi©

This store gets you excited to get your outdoor gear on with a wide variation on colours, styles and options and reminding you that their gear isn’t just for the ski slopes. With winter not even here yet it’s the perfect opportunity for you to get down to the still and try on all of their amazing stock. You can never have too many parkas, especially with our climate. The great thing about most of the clothing on offer here is that they are so functional and layered, that you can adjust the clothing to suit your needs. As well as that, technologies such asGORE-TEX®, Hyvent® andFlashDry™used within the jackets ensure durability for all conditions.

As part of their AW14 collection, The North Face have introduced their new Summit Series which uses a new FuseForm technology which sets out to deliver ultimate function, style and protection. Pieces are constructed from one single piece of fabric with less threads and fewer seams to make it lighter, stronger and more durable.

Thermoball technologies are engineered with lightweight layering to insulate but also pack down. Practical and with a warmth equivalent to 600 goose down this pushes the levels of insulation to new limits.

Alberto Orlandi©

The North Face continue to be a brand which show passion to Outdoor exploration by staying on top of latest innovations and keeping the environment in mind when producing new products. Each of their garments are made with care and extensive research and this shows in their great quality.