MOST POPULAR FASHION SEARCHES OF 2011

SHOPSTYLE REVEALS MOST POPULAR FASHION SEARCHES OF 2011

Royal Wedding boosts best of British

ShopStyle.co.uk (the fashion site that brings together Britain’s favourite brands and stores under one digital roof)  today reveals the most popular label and item searches of 2012 and shows that when it comes to fashion, we’re very patriotic.  Five of the top ten most searched for designers in 2011 were British. The prominence of Ted Baker, Burberry, Vivienne Westwood, Alexander McQueen and Paul Smith show that when it comes to fashion, Britain’s style-aware are loyal to our own shores.

 

The penchant for all things British significantly increased across 2011 thanks to Catherine Middleton’s much lauded style choices including Alexander McQueen for her wedding dress. ShopStyle.co.uk saw an enormous 100%*[1] increase in traffic the day of the wedding as women flocked online to find Middleton inspired dresses. And dresses stayed in the Top 10 searches across the year as women were influenced by Catherine Middleton’s elegance and classic style.

 

Alexander McQueen jumped into the top 40 search terms as it was revealed the bride’s wedding dress was designed by the iconic UK fashion house. The only other designer to move into the Top 10 this year was Ralph Lauren leaped fuelled by his TV appearance on Oprah.

 

The maxi dress is still eternally popular topping the list of the most searched for items in 2011, joined at no.1 of most popular labels by Diesel.

 

Shannon Edwards, Managing Director and VP Europe for ShopStyle believes 2011 was the year when fashion took Catherine Middleton to its heart. She says: “From the Royal engagement announcement the fashion world was in love with Catherine’s classic elegance and sophisticated, adoptable style. The Royal Wedding was an incredible event for fashion and began our adoption of all things British, from  designer labels to high street stores. It will continue into 2012 as we look forward to the Jubilee celebrations and the Olympics.”

 

Boasting over one million users each month and over 2000 UK and international fashion brands, ShopStyle.co.uk’s Top Ten of 2011 are as follows:

 

Top 10 Product Searches for 2011

  1. Maxi Dress
  2. Jumpsuit
  3. Red Dress
  4. One shoulder dress
  5. Sequin dress
  6. Playsuit
  7. Lace dress
  8. Nude shoes (Definite Kate Middleton link)
  9. Dress
  10. Bodycon dress

 

Top 10 Label Searches for 2011

  1. Diesel
  2. Marc by Marc Jacobs
  3. Ted Baker
  4. Burberry
  5. Vivienne Westwood
  6. Tommy Hilfiger
  7. Ralph Lauren
  8. Alexander McQueen
  9. Acne
  10. Paul Smith

Spring & Summer 2011 Part Three – Fashion Accessories {Fashion}

Who can forget those vital Accessories!  We all know that no matter what single piece of clothing we choose, we make an exaggerated statement by how we wear it – and what we wear it with.

Accessories play a huge part in 2011 trends. The two main accessory trends are Cat Eye Sunglasses – the 60’s favourite in the brightest of colours – and Tassels.

Yes, we’re talking Dame Vera and Elton John here – shapely and bold! This year, there is a mass of frames to set your eyes on. If you are anything like me, and base the finishing touches of your casual to sexy outfits on the ringlets round your eyes, check out a personal favourite – the selection by Giles Deacon – but for an equally stunning, but slightly more conserved look – the selection by Paul Smith.

Tassels – OK, they may have been slightly overplayed in the hand bag phenomena last year, but tassels on bags, and incorporated into jewellery will be a great thing. Tassels are feminine and elegant, an attachment to any well suited attire.

Let’s not forget shoes. This Spring/Summer sees the hotspot return of the Kitten Heel.

The dainty, chic look has made its mark previously, and this year is a fashion must-have in any fashion followers cupboard. The best thing about kitten heels is the versatility of wear.

They can be worn in the daytime with casual jeans or accompanied with a more dressed-up look in the evenings. From a minimalist look to a more retro, funky stance.

From neutral tones like greys and creams – again Stella McCartney perfects this – to more eye-catching pinks and striking reds – none other than the range from Prada.

To combine the kitten heel look with this summer’s festive season, look to Missoni’s collection. Their delicate detail and open-toe theme is both cute and so chic.

Catherine Balavage interviews Prince Cassius. { Style }

How did you find out about the Best-Dressed List? Were you nominated? How many entrants were there?

To be honest, I wasn’t expecting it. It began by my sister, who had sent my photos that I took with Annette Schimek to both GQ and Esquire magazine. When I got a call from both publications that I was shortlisted from thousands of applicants, it was really overwhelming and very exciting. I felt utterly inspired and celebrated for conveying my distinctive look. Currently Esquire magazine is out nationwide and GQ comes out 9th September. I remember talking to someone from the publication and was told they had over 15,000 entries each.

-How do you choose what to wear in the morning? Do you plan in advance?

Hmm. I have several of favourite cloths, especially from Brooks Brothers, Hackett, and Gant, so most morning you’ll find me wearing it. I’ve never planned in advance to wear anything apart from special occasions when I know I need to dry clean some cloths.

– What did you dream of becoming when you were a child? What profession you wanted to do.

I always dreamt of being a firefighter or working in fashion. Having no fashion influences in my life that was slightly harder so I dreamt of saving people and being a firefighter.

– How would you define fashion?

My personal style is a combination from 70-80’s era and the quintessential preppy modern man. Preppy is synonymous with sharp in many ways, and as such it is important to keep it somewhat classic and tasteful .The biggest influences in the way I present myself & trends come from Michael Jackson (thriller years), Art, 80’s glam, big hair, Blazers and Elegance that is, the signature of my representation. I believe everyone should create their own visual style and uniqueness to be identifiable to others.

– Do you have a favorite designer?
I have several of favourite designers but my top designers are Gant, Hackett, Oliver Sweeney, Police, Paul Smith, and Brooks Brothers.

– What did modelling give you?
I began modeling as one of the hosts for a boutique store then it lead me working with one of fashion well known names such as face-hunter and vogue photographers. I was always intrigued by the industry but after a year I realized it wasn’t something I wanted. It definitely made me stronger and thicker skinned in this industry.

– How did modelling change you?
Modeling never really changed me but it gave me an insight of how the industry worked. You certainly had the glamorous side of fashion and then the other side. I was always focused and remembered what my mother always told me “never change, always remember your background”.

– What makes a designer?

I believe it’s someone with self-taught skills, in formal design or art, education with a strong background and passion. However, there are many aspects of the profession. Working as a fashion designer can just as well mean supervising a design team. To be a designer takes a lot of time, dedication and hard work. Not to mention living just above the poverty line for several years.

– What is your message in design/fashion?

My message for anyone who’s interested in the fashion world would be do your research, know what your getting yourself into, be passionate, always think outside the box, be creative, and read magazines, educate yourself in this industry.

– How would you define who you are?

I’M A
Bow Tie, 80’s Glam, Skinny Jeans, Afrocentric,
Oxford shoes, Preppy, Blackberry, Mix and Match,
macbook and something practical,
KIND OF A GUY

-What is your favourite outfit or items and why? Do you have any style icons that inspire you? Who are your favourite designers and why?

My personal style is a combination from 70-80’s era and the quintessential preppy modern man. Preppy is synonymous with sharp in many ways, and as such it is important to keep it somewhat classic and tasteful .The biggest influences in the way I present myself & trends come from Michael Jackson (thriller years), Art, 80’s glam, big hair, Blazers and Elegance that is, the signature of my representation. I believe everyone should create their own visual style and uniqueness to be identifiable to others.

My favorite outfits are my Gant and Dunhil Blazer, Hackett Bow tie and Oliver Sweeney & Hudon shoe. Those clothing to me are a sense of my true identify, the colours are rich, and materials are spectacular yet fabulous.

-Do you have any plans for if you win? How are you finding the media attention?

I would see myself as a spokesperson for an organization, charity or a designer, as well as being role model to the younger generation, as well for many people that have overcome many challenges throughout their life coming from a third world country.

The level of public interest it’s offered me has been overwhelming. Its still hasn’t sunk in, I guess. I definitely started noticing it within the short space, the glances on the street, people approaching me asking to take a picture with me, the members of the public recognizing me. It’s been really phenomenal and exciting at the same time.

Thank you. Best of luck.

Rainbow Stripes {Style}

Stripes have been around for decades but this summer they are hitting the shops hard and in their masses. Whether your guilty pleasure is jackets, shirts, skirts, shorts or trousers, there will be no struggles in finding something suitable within this trend. If you find bold or subtle stripes, bright or muted colours appealing, there is plenty on offer. The best part about this trend is that you can work it into any outfit because if the clothing isn’t your thing, there is even a huge range of accessories readily available.

John Lewis Stripe Shoulder Bag, Plaited Handle

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John Lewis has some nice women’s bags like this women’s fabric bag shoulder bag with plaited handle. £20, John Lewis.

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Paul Smith Strips BagPaul Smith has a stunning range for you gents, plus Paul Smith also has a great range for this look overall with their signature stripe flaunting the style.

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Fendi Nautical Striped Dress

The current stripes have heavy nautical influences encouraging the boundaries between stripe directions to become blurred with some diagonal stripes emerging.

The varied nature of stripes means that every person will be able to find something appropriate and complimentary to them. Those who wish to make a statement might go for a full outfit, more on the girl side with a dress perhaps; Fendi has an interesting and unusual nautical striped shift dress currently available.

If you wanted to be a little more reserved perhaps a scarf would do this trick, LemLem has a nice nazret cotton striped scarf which is available from www.net-a-porter.com, £65.

There are some great trousers and shirts which fit in with this trend, Kitsune has my personal favourite in both these with a decent selection of stripy wear.

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The great thing about stripes is that the garments you buy can be easily layered in to your other favourite trends such as with your shorts or blazers and can be mixed and matched with other easily for a more unique and outgoing look. This fabulous trend can even be carried over into your interiors,  striped wall paper or sofa even striped bedding from Lulu Guinness are all readily available and are there to bring that added extra to your love of fashion.

Blatantly Blazers {Style}

It is very rare that a garment is guaranteed to complement the wearer but whether it’s an elderly gentleman or a teenage fashionista, the classic tailored blazer is always a timeless piece which works in tandem with most wardrobes. The piece is versatile and timeless.

It is perfect for this time of year as it becomes too warm to wear that winter coat however still not warm enough not to wear any kind of jacket. Be it drinks with the boys or a romantic dinner by candle light, whenever there is the possibility of a slight chill your blazer is a sure fire hit.

The options available are so varied there is a version of the blazer for every taste and style, they range from the very classic tailored men’s suit jacket in plain wool such as Armani’s extensive range www.emporioarmani.com through to the fitted women’s brightly coloured ones.

Some designers stick to simple and classic styles where as others like to push the boundaries and create something spectacular. If you want something with a traditional tailored fit but an unusual fabric choice Paul Smith does a nice range www.paulsmith.co.uk .

For something still very accessible but a bit more interesting, Pauls Boutique have a couple of interesting ones www.pauls-boutique.com

Whether you are wearing rolled up suit trousers with a simple t-shirt or your comfy jeans, your favourite summer day dress or your specially selected wedding guest outfit, or even your festival chic styles, the blazer will complement your style. The modern one or two button emphasise your slim waist, the open v-neck style emphasing you guys wide shoulders.

Depending on how courageous you are feeling you can either stick with the ever flattering and versatile black blazer or you can jump out for the shadows and select something much more out going and obvious. You can either treat yourself to a trip to Savile Row www.savilerowtailor.com for a tailor made blazer or perhaps select something off the shelf; Jack Wills has some interesting ones for men and for women if you fancy something a little more modern. www.jackwills.com .