Making your own alcohol may sound like something they did during prohibition, or that one of your mates does but doesn’t do a very good job of. Not anymore. Making your own cider is coming to the masses. As featured on Dragon’s Den: Victor’s Drinks Make Your Own Cider is a brilliant invention. It is easy, convenient and really gets a party started. We tested it and we loved it. Just add water and the yeast, then days later: you have cider! The cider is cloudy and mixed berry. Other flavours are available. It tastes great to be honest and we can highly recommend it. Christmas is coming and this would make a good present and is also a great way to entertain your guests. We like.
History
Alex Dixon (28) and Ralph Broadbent (27) met at University and hosted many parties during their years studying. Their parties grew and so did the requirement for alcohol. Alex experimented with home brewing, to the delight of his friends who always loved it, although for Alex there was a lot of time, effort and money required to get there. In the following three years Ralph and Alex spent time coming up with a way of changing the way people viewed home brewing and in October 2013 launched the first batch of apple cider drinks kits which is an extremely simple way to make your own alcohol while also having a fantastic taste. Alongside Victor’s Drinks Ralph and Alex put on a number of music festivals across the UK including the award winning 15,000 strong Y-Not Festival in Derbyshire.
Why Victor’s Drinks?
The name Victor’s Drinks is derived from the word “Victory”, and is based around the personal accomplishment gained from creatingyour own drink. The box is designed like a trophy and #TasteVictory is used across their social media channels.
How Does It Work?
The product is based on bag in box technology, and comes ready filled with a specially formulated syrup which gives the drink its flavour. In order to create the drink the customer just removes the cap (which also acts as a valve), removes the plastic seal (which keeps the syrup fresh), adds the supplied sachet of yeast and fills with 18 pints of warm water before leaving at room temperature for 10 days, following which, the drink can be poured directly into a glass. Inside the box the sugar in the syrup and the yeast combine to create the alcohol. Once the drink is ready it can be drunk within 3 weeks.
The Product
The box should ideally be kept somewhere at room temperature and not moved for 10 days. You can keep the cider for up to 3 weeks and the longer you leave it the dryer the taste becomes. The ales are also ready after 10 days. The box features a push tap for easy pouring.
Locations
Victor’s Drinks is based in London Fields, close to Alex and Ralph’s current London home in Angel.
Alex was born in Poole and lived with his family in Wareham until moving to Manchester University at the age of 18.
Ralph is from Biggin near Ashbourne and like Alex moved to Manchester after his A-levels.
Dragon’s Den
Victor’s Drinks received an offer of investment as seen on August 3rd episode. After initial worries all but one of the Dragon’s opted “out” and they rejected a sole “offer” from Duncan Bannatyne however Alex and Ralph returned with a counter-offer and a deal was agreed for £40,000 for 25% share, which if after 3 years all profit targets are hit, will reduce to 15%. Following the programme (filmed in April) Ralph and Alex have been working hard on the brand are are excited about re-launching in the coming months.
Watch the episode here: http://www.bbc.co.uk/
Stockists
Victor’s Drinks is available on their own website as well as at Cuckooland.com, Victor’s Drinks Apple Cider 20 Pint Kit is available here
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