Tag Archives: publicity

The Business of Books: Bursting the Book Bubble

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the-business-of-books-interviewswithjanecableJane Cable on Bookbub and other promotions

Another You has been on promotion again; partly thanks to Endeavour Press and partly off my own bat. When I heard the price would be dropped to 99p/99c for a good chunk of April in readiness for a Bookbub promotion I thought it would be worthwhile experimenting a bit myself.

I had heard very good things about Kindle Daily Nation (https://kindlenationdaily.com/). Very strong in the US market (where I’m not), they offer a number of sponsorship packages which start from $30 but I opted to splash out on one where Another You would be the only book featured in the mailshot. I’ve often found that the best way to sell my books is to offer a free excerpt and to do this costs $120. I uploaded my details and held my breath. Far from being the impersonal web-based process I expected soon I was receiving friendly emails from the team in New England who designed a great mailshot which showcased my book perfectly.

Did it work? Yes, in that the book shot briefly back up the Amazon.com charts and Endeavour were able to tell me that it sold 26 copies on the day of the promotion. Not nearly enough to pay for it, although more would have sold over the next few days, but overall the increased profile meant the experience was a positive one.

bookpromotionPR publicity

A week or so later Another You was featured on Author Shout’s Cover Wars (http://authorshout.com/cover-wars/). I had applied a few months before so the timing was purely co-incidental and I thought the promotions would bounce off each other well. Any author can apply, but be aware – this competition is far more about social media presence than the cover itself.

I normally work really hard on social media to make the most of every promotion I do and this time I could see it paying off straight away. I shared the link to the voting on the bookish Facebook groups I’m a member of, to my author page and on my personal Facebook account. I tweeted it every day. In Cover Wars you can vote every 24 hours and so many friends and fellow authors rallied around to do this I was knocked out by the support. It was neck and neck until the end, but I realised that the other author vying for top slot was in America so I had a last morning to gather votes before the competition closed. My strategy worked and Another You became Author Shout’s book of the week, featuring on their website and in their own social media. But whether I sold any more copies because of it I can’t really tell.

So on to Bookbub (https://www.bookbub.com/home/). Authors who have been featured rave about it, it isn’t cheap and there is a selection process to go through. Is it worth the hype? The answer is an emphatic yes.

Endeavour booked the promotion for the UK, Canada, Australia and India. It was so effective that within hours I had my first Amazon best-seller label, for 20th century historical romance in Canada. Unlike when the book was available free these were real sales to genuine new customers. A week later the book is still doing pretty well there and in Australia. In the UK it shot up to 400 in the Kindle UK charts and is still selling strongly and in the top 50 for women’s historical fiction.

So, what have I learnt? Strive for the best – save your pennies or beg your publisher and try for a Bookbub slot. And when you do decide on a promotion, harness all your social media resources and work as hard as you can to maximise the impact. Otherwise your time and money are likely to be wasted.

 

 

PR or Advertising: So What’s The Difference?

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What's the difference between PR and advertising?Jane Ellison-Bates of Manifest Marketing outlines the difference between PR and advertising – and why that matters

We all make assumptions that certain aspects of our businesses are as clear to others as they are to us.   Whatever trade you are in it’s probably the same; there are some areas of knowledge which are so fundamental that you may assume other people, especially your customers, know what you know. But maybe they don’t.

I have been amazed on a few occasions when business owners have confessed to me that they don’t really understand the difference between advertising and PR.  After more years than I care to reveal in the business, to me it was obvious, but I have come to realise that it’s always worth highlighting with a new client the differences between the two.

My favourite way to explain it is the ‘earned versus owned’ principle.

When you decide to book and pay a publication for space or airtime you therefore ‘own’ it.  Quite simply, this is advertising.  Its principal advantage is that because you are paying for it, within reason you can say what you like.  You get to choose how it looks, where it appears and when it appears.  You are completely in control.  If anything goes wrong or contravenes the T&Cs of your booking then you have the right to complain and seek some form of recompense.  You are essentially blowing your own trumpet, and if you do it well you will convince some, if not all, of the people who see, hear or watch your advert that they should buy your product or service.

PR is a whole different ball game.  This time you need to ‘earn’ your space or fifteen minutes of fame.  You can’t pay a TV station to be featured on the news, or a magazine to run a feature; you have to be offering something that an editor wants to share with the audience.  It’s much, much harder and as such commands a greater value.  This time someone else thinks you’re interesting and is prepared to publicise it over and above other contenders. As a result, as a basic rule of thumb in the marketing industry, PR coverage is valued at three times its advertising equivalent, so, for example, a full page valued at £1000 in the advertising media pack is worth £3000 as editorial.  And you don’t actually pay them for it.  Weird but true.

Editorial coverage for your product, service or story wins you kudos in your field and sets you apart. The downside might be that your story isn’t deemed interesting and doesn’t appear, or that it gets edited in a way you don’t like; possibly even erroneously.  It happens.  Unless it’s actually libellous you are likely to have no comeback.  Alternatively, you may not like the position of the piece; but don’t even think about complaining if you want to have any hope of getting future coverage from them.

And that’s where a PR company comes in handy. Let them get to know your business and they will winkle out the interesting stories, present them well to minimise editing and ‘earn’ you that coverage that you covet.

Idea To iPhone: The Essential Guide To Creating Your First App For iPhone and iPad

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Idea To iPhone- The Essential Guide To Creating Your First App For iPhone and iPadApps are big business and the media is full of stories of app millionaires. The internet has made becoming rich easier than ever, or has it? How easy is it to make an app? Or more importantly, how easy is it to sell it?

17-year-old Nick D’Aloisio hit the headlines by selling his app, Summly, to Yahoo for an estimated £18m, making him a tech superstar. But what about the rest of us who are not teenage whiz kids? I reviewed new book, Idea to iPhone to find out. Read on….

Idea to iPhone: The Essential Guide To Creating Your First App For iPhone and iPad by Carla White talks you through building an app from idea to iPhone, iPad, iPad mini or iPod Touch. Chapter 1 kicks off with your app adventure. It lists the excuses you may have not to make an app and dismantles them. I immediately liked this book when I was flicking through it for the first time. It is 294 pages of hard to find knowledge that you would not get anywhere else. Well, maybe if you trawled the internet for days, but even then I am not sure.

The graphs and pictures are great. The book is easy to understand anyway, but they add to the information getting into your brain. I learned that making an app is not as hard as you think and nor is it as expensive.

The other great information in this book is on Apple. How to grab their attention and how to work with them. Carla goes through everything you need to know about working with Apple and how iTunes can help or hurt sales. For instance, did you know that Apple take a 30% cut? They also pay you once a month after a four-week delay. There is also a step-by-step guide on becoming an Apple developer. Each chapter ends with a handy table of key points.

Chapter 2 is Shaping Ideas into Apps People Want. An essential chapter as there is no point in making apps that no one wants. This brilliant chapter lets you know how to find your audience. It also tells you how to integrate your app with Facebook and which device will be right for you.

Another thing I liked about the book is the quotes doted throughout. Perfect for inspiration.

Teaching you about finding an audience and building an app is one thing but marketing is also paramount. This book also covers that. You don’t need to hire an expensive PR company (at least not at first) you just need some hard work and imagination. There is also a checklist on building a press kit and information on how people scan iTunes. Essential for marketing your app.

It also has tips on finding a great designer, or designing yourself. And also a lot of information on finding and working with a developer. Tech tips on Xcode are also incredibly useful.

Further tips on making a profit, keeping track of money and getting the press interested make this book essential for anyone who wants to create their own app and become successful.

Idea to IPhone: The Essential Guide to Creating Your First App for the IPhone and IPad

 

IMDB: Using IMDB Resume and IMDB Starmeter To Boost Your Career.

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IMDB is a great resource, not only does it have a page on every movie and every film industry professional you can think of, it is also an amazing tool for an actor to promote their career.

IMDB has a resume section that you can join for a reasonable price. When you have IMDB resume you can add pictures to your IMDB, and of course your resume. You can also link your blog and your twitter to your page.

When people google you, it is usually your IMDB link that comes up first, so it is a false economy not to have it. If you do not have a project on IMDB (and you need one! Work for free for an IMDB credit is my advice) then you can still be on it if you get IMDB Resume.

People do lie on their resume, but I don’t recommend this, and do not list extra work unless you were heavily featured or had a line.

Even more important than IMDB Resume is the IMDB Starmeter. This is IMDB explaining what the Starmeter is http://www.imdb.com/help/show_leaf?prowhatisstarmeter

The Starmeter is important for actors and here is why: if you get a good starmeter ranking that means you are bankable. If people are searching for you then you will be offered movies and auditions. My starmeter has been as high as 6,000 and is usually between that and 31,000 on a bad week. Which is very good news and has helped my career. So, if your IMDB rank is not very good what can you do? I previously wrote about this in my personal blog http://balavage.wordpress.com/2011/07/25/charting-imdb-becoming-obsessed-with-starmeter/ and I am going to go into more detail here.

Step 1) This site is very good. http://www.karmalicity.com/b/?r=218 I know people who have done barely anything who now have good rankings, the site gives you publicity for your IMDB, Facebook fan page, YouTube and Twitter. It Is free so join now. The premium version is cheap and very good too.

Step 2) Make sure you have your photo on IMDB. Very important. Also put film stills and on-set photos on and modeling shots as well. If you want a photo, you can click the following link and go to add photos only: http://resume.imdb.com/

Step 3) Use social networking. Post your IMDB link. Add it to your email signature, your website, Twitter, anywhere you can think of. Share the films you are in, not just your IMDB page, every time a movie your in goes up, so do you.

5. Create an e-mail list. Only email when you have something to say. Do not spam people. Invite people to a screening, tell them of an award you won, an amazing job you just booked. Add your IMDB link into the email.

6) Get people to click on your IMDb profile (post the link on your Facebook or Twitter profiles, have it in your email signature, etc.)

7) Get interviewed and mentioned in TV guides and news articles.

This brilliant article has a run down of what the numbers mean and it says that a rank of 14,999 – 1,000: This is generally working actor territory and this about 999 – 1: You’re working. A lot. Good chance you’re repped by one of the big 5 agencies…or are about to be. Alternatively, you were recently on the cover of National Enquirer.

Give it a read.

I also recommend you get IMDBpro, and so does Harrison Ford, Blake Lively and Kevin Smith, if you are in the film industry, you need it.

To round up; IMDB is an amazing resource to help your career and I wish I had paid more attention to it earlier. Click on your friends links and put nice comments on their message boards. Keep coming back to Frost for more acting tips and career guidance. If you liked this article give my IMDB a click or post a message http://www.imdb.com/name/nm2952107/