Immediate Media Co Partners With Leading Independent Publisher Network Handpicked Media

Exciting news in publishing: Handpicked Media, whose independent publishing platform Frost Magazine is proudly part of, has teamed up with Immediate Media. The press release is below and we are very excited. 

The Handpicked Media team.

The Handpicked Media team.

Immediate Media Co, the special interest content and platform company,  announces a partnership with Handpicked Media to provide sales agency support for the leading social content marketing and blog network.

The partnership sees Immediate’s commercial division provide agency sales support to Handpicked. Immediate already provides similar services for a roster of clients including BBC Worldwide, Eye to Eye Media and LPG Inc.

Handpicked represents over 300 independent websites and blogs, reaching over 10 million unique users a month. The partnership will allow Immediate to use its commercial infrastructure to unlock the value of these influential bloggers and sites.

As a social content marketing platform, Handpicked Media has curated a growing network of influential blog sites across a range of lifestyle channels since it was launched in 2009 by media entrepreneur Krista Madden. It manages the interaction between its network and a range of consumer brands, offering clients an array of opportunities to reach a very targeted and highly engaged social audience. Key content channels within the Handpicked network include Entertainment, Lifestyle, Beauty, Fashion and Food.

Immediate Commercial Director Duncan Tickell says: “Handpicked has a network of fantastically engaged audiences with its roster of blog and independent media sites. These highly passionate and engaged audiences are complementary to our existing portfolio and offer our commercial partners a new and exciting way in which to connect with them”.

Handpicked solutions include social media strategy, blogger outreach, content creation, events and integrated campaigns for a range of brand partners including Intel, Vodafone, P&G and Hilton.

Krista adds: “We are really pleased to be working with the successful team at Immediate Media, their range of brands is a perfect fit for the Handpicked audience. We both see the benefits of creating great content with context and scale across our popular communities. ”

Immediate is home to internationally famous brands including Radio Times, Gardeners’ World, BBC Good Food, Olive, You & Your Wedding, Perfect Weddings and Made For Mums.

Follow them at @Immediate_Media

 

 

Ricky Gervais: Women Are Treated Like Props In Film & TV

RickyGervaisinterview

 

Ricky Gervais has hit out at the way women are treated in the entertainment industry in an interview with the Radio Times.

He said that he loves to write complex female characters “because usually they’re props, particularly in comedy”.

“Even in Hollywood, they’re usually air heads or if they’re ambitious they’re straight away cold and need to be taught a lesson, They need to show that getting a man is more important than getting a career. Or they’re just props for men to do funny things.”

Gervais then talked about his childhood,

“People think that men rule the world but they don’t, really, That was never my experience growing up and certainly not at Broad Hill (the elderly care home in Derek). Men, when they’re together, revert to the playground.”

Derek returns for a second series on Channel 4 later this month.

Downton Abbey Star: Its Harder For Working Class Actors

Downton Abbey star Rob James-Collier has said that it is harder for working class actors to make it as they don’t have the “comfort blanket” of wealth. The actor, who plays Thomas the footman in the hit period drama, said the early years of acting are like any other profession with the middle-class and privileged the only ones who can afford to work for free.

 

He said:

“You have to work for a year with no money. How on earth are you going to finance that?” he asked and said he had found it hard to make it as a “working class lad”.

The acting industry is full of Oxbridge graduates and people who went to Public School. These include Thandie Newton, Alexander Armstrong, David Mitchell, Olivia Williams, Sophie Winkleman, Eddie Redmayne, Tom Hardy, Dominic West, Henry Cavill, Freddie Fox, Benedict Cumberbatch, Sophie Okonedo, Colin Firth, Helen Bonham-Carter, James Purefoy, Tom Hiddleston and Damien Lewis to name a few.

James-Collier, was raised in Stockport and he told the Radio Times that the acting industry favours the wealthy. He worked in manual labour jobs to fund his acting dream.

“Because you’ve done the horrible jobs it gives you an even grittier determination to succeed,” he said.

“If I had a comfort blanket, I wouldn’t have been as passionate and driven. When you get there, you really do appreciate it because you know where you have been.”

He also said that his mother had been supportive and that his father had allowed him to try his luck.

Join the debate, do you think working class actors have it worse? Do you think the acting industry favours the rich? Have your say.

Has Hollywood Gone Potty for Limeys? How the Brits Conquered Hollywood.

A few weeks ago I attended a fantastic industry networking event in Manchester. Among the exhibitors was Industry Hollywood, a company whose sole aim is to help British actors to grow their exposure across the pond. They told me that UK talent is in real demand over in the “Land of the Free”.

So this got me thinking; is this actually true and, if so, why?

Take a gander at the casts of some of the most popular shows on American network TV and you’re sure to come across a fair few Brits. Archie Panjabi in The Good Wife, Linus Richie in Law and Order, Louise Lombard in CSI – this is just a small selection of Brits to “crack” the US drama scene.

The same can be said of many Hollywood movies, with the re-jigged Batman franchise, the upcoming Man of Steel, The Amazing Spider-Man and recent Oscar contenders such as The Social Network all featuring British performers taking roles that could easily be played by Americans.

So, on the surface at least, Hollywood has indeed gone potty for the “Limeys”. But why?

Could it be a cultural thing? In the UK, we have a long and noble theatre tradition, with actors cutting their teeth on stages across the nation before making the move to TV and onto film. In the US this tradition is often reversed. Might this create a different “style” of performance that is now “in vogue”?

In a 2007 interview for the Radio Times, Stephen Fry talked about the difference between American and British actors; “[Take] the supreme relaxed authenticity of a James Stewart or a George Clooney compared with the brittle contrivances of a Laurence Olivier or a Kenneth Branagh, marvellous as they are”

I would certainly agree that you can, at times, see a distinct difference in style when a British actor is dropped into an American TV drama. Take Christopher Eccleston’s short stint in Heroes – he sticks out like a sore thumb. There’s nothing wrong with his performance but it’s certainly different to those around him; he’s performing a role (brilliantly) while those around him are “inhabiting” their characters in a far more comfortable fashion. I’d say the same about the wonderful Hugh Laurie in House.

Now I’m a firm believer that good acting is good acting and I’m wary of the notion that we Brits are in any way “better” than our American cousins. But does our different tradition and altered style make us more attractive to US casting executives? Is there a fashion for “Brit style” acting at the moment?

Maybe not.

In an interview for the Caledonian Mercury, Scottish TV producer Andrea Calderwood, who now works in the US TV Industry, gives another theory; Cost.

“,… Producers are always on the look out for new talent which won’t break the budget. Enter stage right all those eager and ambitious British actors hungry for that Hollywood breakthrough.”

Are we really just “White Mexicans”, a phrase that is apparently doing the rounds in LA?

Toby Hemmingway, a British actor making huge strides in his career over in America, might have a few words to say about that. In a recent interview for the Guardian, he claimed that British actors benefitted from being more resilient.

“It’s the natural pessimism. Being a good loser. Americans think 15 minutes of fame and it’s all over or it’ll make you. Brits are more dogged and realistic”

It’s an interesting idea; that Brits are more tenacious in their attempts to find work. But is it true?

And, indeed, should we be complaining if we’re simply “cheaper” as long as it get us the work?

Let me know what you think in the comments below0.

This article was originally published at www.tim-austin.co.uk