We love fashion and Hollywood glamour at Frost. Following the Golden Globes 2015, Styloko.com have teamed up with Frost to unveil the most popular trends and looks searched by UK users within the last 24 hours.

Editor in Chief, Emily O’Brien provides insights into how Styloko.com users reacted to the trends and styles as worn by the world’s most glamourous women;

Most clicked products:

–        With a range of celebrities wearing stunning evening gowns, maxi dresses with an eveningwear focus accounted for 50% of the most clicked products from Sunday night;

–        Celebrities including Sienna Miller and Joanne Froggatt looked incredible in detailed gowns. This was reflected with Styloko.com users searches which included embellishment, evening fabrics such as lace and glamourous details were a key focus for shoppers; embellishment accounted for 75% of the overall clicked dress styles.

The most popular Golden Globes trends translated from the red carpet back to Styloko.com were:

–        Black

–        White/nude

–        Black searches by Styloko.com users outweighed white/nude 65% to 35%, 

Other colours searched by Styloko.com users in the last 24 hours include blue and red which appeared to be a key trend on the night. Celebs such as Felicity Jones in teal Christian Dior and Alison Jones in her incredible red embellished strapless gown by Armani Prive showed off these trends with aplomb;

Lastly…

Styloko.com has seen a 300% MoM increase in number of jumpsuits clicked on site. Leading actress and fashion maverick Emma Stone continued to buck the trend with her stunning embellished jumpsuit by French fashion house Lanvin.

Who do you think was the best dressed at The Golden Globes?