Life of a Super Sports Blogger

—Independent bloggers drive sports industry—Fortune 500 companies engage with the citizen journalists —

It’s the ultimate dream for many a football fan. Swapping the nine to five for a career spent posting on a blog about the sport you adore. No editorial limits, no suit, no boss. For Alan Spurgeon and his blog Footy-Boots.com, that dream is reality.

What started as a series of niche articles in 2006, Alan’s blog which focuses primarily on reviews of football apparel now reaches four million people worldwide, three hundred thousand of whom read his words on average every other day. It’s the sort of platform any of the major football brands would pay serious sums to control, but Footy-Boots.com remains independent, relying upon a small team of mostly volunteer staff and freely available publishing technology to engage the fans.

In a year which has seen every major sports brand jump on the social media bandwagon, Alan’s seen a shift in attitude when it comes to dealing with the marketing departments representing the kit he reviews—

“Our job is to review everything we can get hold of and when a product comes with an already established online fan-base that can explain the benefits in our terms, an invitation to meet the people who produce the product and a willingness to engage in feedback, there’s an obvious advantage. For years we struggled away ordering products as soon as we could get hold of them, crawling through the maze of PR departments to get comment or information and then taking the stuff to the field to run it through the paces before posting our opinion online. These days it’s a little different. Whilst we’re still just a couple of lads operating from their laptop, it’s not unusual for us to be invited to meet the people who produce the kit or to go down to the pitch to chat to the premiership players who are wearing it. The biggest names in the world like Nike, adidas and Puma have got used to the fact that if you want to sell your boots to a digital generation, it’s not just the print media and broadcasters you need to engage with celebrity endorsement, it’s the little guys like us. We need data and it’s in their interests to make sure we have it.”

Whilst the manufacturers are falling over themselves to accommodate the ‘super-bloggers’, some team brands have been better than others at adjusting to the social media era. Manchester United and Arsenal rule Facebook with 20million and 7million fans respectively. Arsenal in particular have embraced the digital revolution, recently hosting web chats for up to 2.5million international fans at a time. The players themselves are thrust into this world, somewhat dazed, to play their part. In May this year Rio Ferdinand posted on Twitter “Yesterday I’m signing a few autographs + a guy pulls out his phone + says ‘can you follow me’! A follow is the new autograph!”.

So what does it feel like being taken from your backroom office to the glorious highs of sports stardom? According to Alan, whose site is successful enough to “pay the bills”, some things will never change. “We are now considered de facto I guess in our niche, particularly for the Football Boot Awards we run every year where the public come to us to vote for the product of the year. That’s great and it’s astonishing of course to get to meet your heroes through your work as we have done when premiership players are lined up to take part in things like the awards sessions, but other things remain the same. We’ve not yet been able to get to some of the international product launches, not because of the cost, but because we’re a simple set up, a couple of guys and a few computers, we just wouldn’t be able to take the time for a long flight which would mean being offline for 9 or 12 or 24 hours. We miss out on that sort of stuff. We’re still geeks attached to our umbilical tech.” When asked if they would accept a private flight sponsored by a major sports brand, their reaction is typical of the new generation of citizen journalists— “No way, the fans of the blog would slaughter us. Our greatest asset is being unbiased. You can’t buy our opinion.”

Nobody at Footy-Boots.com has made a dot com million, but the site owners need an income. The key to success might be seen in the addition of sponsors and affiliates on the boy’s website which help to bring in stable financial support whilst they focus on reviewing kit and steering conversation in the forums. “We’re not salesmen, we never have been, never could be. We’re not good at going out there to find sponsors. I’m sure there are plenty of ways the site could make more money, but it’s never been about the money for us so we’re happy to just let a couple of sports shops link through the site as long as we get positive feedback about them. It’s a happy compromise between running a basic blog and being a commercial website.”

As someone who has tested every major boot released since 2006, Alan has a few pointers for those wanting to be on the Christmas list this year and next. “The best boot in the world is only good for one man. Reading our forums (especially the “ask geeks” channel), you know every player has their own strength, speed, accuracy, strength, ability and confidence to take risks on the pitch. No one cleat is going to fit them all. Just like social media has opened up a million different varieties of opinion, the manufacturers of the product are going to have to follow too. Bespoke might be the way to go. I’m sure the technology will exist to let players pick every aspect of their kit through an app very soon.” Which raises an interesting question- what will be the value of celebrity if and when every boot is customised not to the famous foot, but to every man or women on the pitch? There will be bigwigs in PR breathing a sigh of relief in some cases— we all know Football and Twitter don’t always a happy marriage make. Alan has a list of social media disasters on his site to tell that story.

So where next for Alan and his happy team of sports bloggers? “2011 was a great year, we saw some astonishing products hit the pitch and through our relationships with the brands, we felt like we were pretty much front row. We’ll continue to offer a space where your opinion matters and we’ll be bringing that to a climax with this year’s awards which launch online December 5th and we’re expecting tens of thousands of votes again.”

The one difference between this year and last for Footy-Boots.com, a 1765% rise in the number of visits originating from mobile phones. Let’s hope that Nike and co have their iPhone apps in order when voting kicks in.

Retail Sales in Clothing and Footwear increases.

PEG- Retail Sales figures from the Office of National Statistics have been released.

Footfall has declined 1.0 per cent but the overall sales of textile, clothing and footwear increased.

Official figures today reveal promising news for retailers. Data from the Office of National Statistics show sales figures to be considerably higher than the same period last year. With the weather set to take a turn for the worse and more people feeling a pinch in their pockets, online shopping sales have surged as people look for good deals.

The value of retail sales in October 2011 showed an increase of 5.4 per cent compared with October 2010. The total sales volumes in October 2011 increased by 0.9 per cent, in comparison to the same time last year. Further figures revealed that small stores sales figures increased by 5.3 per cent while larger stores, sales figures decreased by 0.3 per cent. Once again, online trading increased its share of total retail, the average weekly spend on online retailing increased to £561.5 million up from £518.7 million in September 2011. Textile, clothing and footwear sales volumes fell by 1.0 per cent however sales value increased by 2.6 per cent over the same period. These figures bode well for retailers, giving them a much needed life line in the in the run up to Christmas.

Kevin Flood, CEO of social shopping leader Shopow (www.shopow.co.uk) said, “Retailers that were desperately in need of a reversal of their fortunes have found that they now have an encouraging platform on which to build in the run up to Christmas. High street stores have had to pull out all the stops to make their shops attractive by reducing prices early and creating imaginative promotions to increase footfall and more activity at the tills. It is still far from plain sailing and there is still a lot of pressure on retailers. As long as business and consumer confidence remains low, the battle will continue to persuade shoppers to return in their droves.

“Online activity has emerged as a vital area that will only continue to grow in importance over Christmas. We are expecting a significant amount of Christmas activity online and those who have introduced innovative shopping tools that make shopping easier and more cost effective will capitalise.”

Social shopping has emerged as an exciting trend in online retailing as many high street stores look to engage consumers. It involves the use of social networking to share recommendations, share discounts, post reviews and ask for advice on products before purchase.

Mike Harty COO of Shopow said “Regular web shoppers are now empowered to talk about their purchases in an honest way. Social shopping with Shopow enables shoppers to use their trusted networks to make informed decisions but also makes online shopping more interactive and enjoyable.”

At Last! GTA 5 Trailer

The new trailer for Grand Theft Auto 5 has finally been released.

What can I say? Typical of its developers, Rockstar Games, it leaves a lot to the imagination.

Different magazines and sources have all given their own dissections of where Rockstar could go with this latest release.  It looks as though they are going to give the player even more freedom in the open world, much like what they did in Red Dead Redemption and from the feel of the trailer, one gets the feeling the game will focus even more on the storytelling.

One thing to improve upon will be the online multiplayer aspect. It’s not hard to understand why, as they have seen other games like Uncharted 3 do so well in this area.  Maybe they will bring a social element into GTA 5, such as offering Facebook integration.

It’s hard to say what direction the developer will go in terms of the tone of the game. We all know that the previous version was violent, while the one before that had its funny side. Maybe they ought to offer some sort of parental control, so you can have the best of both worlds.

One other source apparently ‘leaked’ some information regarding the GTA 5 world – which proved very interesting – suggesting that owing to the size of the game Grand Theft Auto 5 would be digital only. This would mean that it would not be on a physical disc, but via an online set of downloads.  So let’s play devils advocate for a second. Let’s say for a moment that there will be a physical copy as well. Would this be a PS3 only release?  It will not require as many discs as the 360, due to the fact that Sony use the Blu-ray, whereas Microsoft went for the smaller capacity DVD.

Questions are always about in matters like this. but I am interested to know what you think of the trailer, where you think it is going and what you think the new game should include.

As for the release date? Well,  we cannot be certain of this, but the rumour mill is circulating that the release date could be as early as May 24, 2012.

We wait with bated breath.

Frost Product Reviews: Axe Touch + Hold Hair Products

Male hair products are usually uncomfortable to touch, hardening or becoming sticky when applied. I have not been impressed, however, I got the man in my life to try and test out an alternative: AXE Hair products. So, here are the results….

AXE Hold + Touch Cream Wax for thick hair: Feels good and smells delicious. It gives a good hold and doesn’t look too ‘wet’ as some products do. James said that the product looked very good, packaging was excellent and it was a very high quality product.

James said the same of all of the packaging. It looks really good. The packaging is slick and well designed. All of the products smell nice and leave the hair with a good texture and hold. They also have products for all different types of hair.

The AXE Hold + Touch spiking glue for normal hair is good for spiky hair, it holds very well and is not icky to touch. The AXE Hold + Touch paste for fine hair does not weigh the hair down too much. The products are specially designed for guys’ specific hair types.

The men I got to test the AXE Hold + Touch all loved the product. It does what it is supposed to without being sticky and it smells really, really good, I kept sniffing my boyfriends hair. Frost loves it. The best men’s hair products, according to my testers, and me.

Motorstorm Apocalypse – Gaming Review

Imagine a post apocalyptic cityscape, perhaps akin to that seen in ‘Fist of the North Star’ or ‘2012’ and as desolate as that seen in ‘I am Legend’. You get the idea – broken glass, skyscrapers leaning vehemently on edge, a feeling of total dread, the lingering question ‘what on earth happened here’ filling your thoughts. Suddenly an earth shattering roar of engines fill the air, first one, then two, then you in your vehicle enter into sight. Hearing the rumble of another earth tremor on the way you hammer home your pedal to the floor and hit the nitrous oxide switch so you can enter onto a ramp that will leap you over a chasm of destruction.

Scenes like this are pretty common in Motorstorm Apocalypse; the newest edition to the Motorstorm franchise. From the moment you get past the somewhat lengthy installation and see the first introduction you realise that developer Evolution Studios wanted to bring something new and dynamic to the table. It is clear that they had had enough of the deserts, mud tracks and palm trees of their first two titles and now just wanted to mix things up a little which basically equates to just ‘destroying things’ because that is exactly what happens, oh and by ‘destroy things’ I mean a little thing by the name of earth…well a city…but can you blame me for capitalising on the dramatic moment?

If imitation is the sincerest form of flattery then the makers of Split Second should be well pleased; after all this is the very style of genre that they created therefore is the only other title that this can be compared to. However as great as Split Second is, it has been out for a quite a while now, players have been round the block a few times with it and are looking for something new. Thank the heavens Motorstorm is still a PS3 exclusive franchise. As the saying goes – Ha-ha-hee-hee Xbox owners.

Whereas Split Second allowed players to initiate the explosions that tear apart rivals, Motorstorm flings you into cataclysmic events where in every track the world is literally pulling itself apart. Hence tracks change from dramatically from lap to lap, buildings fall from the sky, earthquakes will rip open gaping chasms, and in a world where an ever more erratic population create civil unrest, the police are pushed into controlling the crowds with ever more questionable methods. Sounds a tad familiar? Well Sony thought so, enough to push back the release date significantly after the recent world catastrophes of late. Is this game art imitating life or life imitating art? You decide. In reality it is a tragedy and one’s thoughts can only go out to the families affected – some of which were Sony’s own developers.

The story behind Motorstorm is told this time through a series of gritty motion comics. In it we join the ‘Stormers’. These are a group of nutcases who have a lot in common with ‘Storm chasers’ but rather than chasing storms for perhaps scientific purposes this group are have actually heard about the impending disasters and are actually hoping that the unpredictable and inhospitable conditions will create the ultimate racing experience.

Enter then three lunatics…erm…I mean racers taking part in the Motorstorm festival: Mash; a rookie racer who managed to stow away on the festival’s ship. Tyler; a hard edged racer who likes to gamble on his races and is also member of a racing fraternity called the ‘Brotherhood’. Finally there is Big Dog; a veteran racer who just doesn’t give a damn.

In festival mode these three characters represent the game’s three difficulty levels; first you will play as Mash, then Tyler and finally Big Dog. Their cut scenes will show you how their stories intertwine. In festival mode you can’t choose which vehicle to use for each race, which is a shame but what this does mean is that you’re given a great introduction to the various types of vehicles on offer, and the different handling that each provides. Each character too has their own racing style; for example Mash who is an amateur racer has vehicles with a lower top speed but a higher grip, whereas Tyler tends to opt for Muscle cars with a higher power range and a lower grip meaning that you really have to squeeze that break to power-slide around corners in order to make it through.

There are a larger number of vehicles to play with in this title compared to previous offerings ranging from small dirt bikes and ATVs, right through to big rigs and monster trucks. New additions include super bikes, hot hatches, super cars and rally cars all of which have their own strengths and weaknesses. Bikes are quick and light and so can reach areas that larger vehicles can’t, but they can’t take much punishment from other opponents and are easily wrecked, while the trucks are slow but resistant to damage. As typical of Motorstorm there are multiple routes to the finish line and which route you take will depend largely on what you are driving and whom you are facing off against.

Sad to say but the handling in this game is nowhere near as good as that seen in Split-Second with the bike being especially twitchy; so twitchy in fact, that at slow speeds you will almost want to throw the joypad at the screen in disgust. However games players shouldn’t be deterred, for this title more than makes up it in terms of pure destructive mayhem.

There are nine different race environments, on which there is a base of 33 tracks featuring different disasters. These all feature a number of critical disaster moments that really do give each race a thrilling adrenaline rush, or will make your jaw drop; one out of the two. The ‘Skyline’ track is especially worthy of note as it sees you racing on top of skyscrapers in the middle of an earthquake and as some buildings fall they actually form or change the layout of track and may I impart a word or two of caution: don’t you dare miss that jump. Nevertheless, for all of its credit it does come at a price in terms of graphical finesse; this title is just a whole lot weaker graphically than that seen in Pacific Rift where there was shadows and realistic convulsive lighting effects.

However, This could be seen as a minor criticism as it does deliver and does so without a hint of slow down or motion blurring in order to achieve its aim of making you say ‘Wow’ and ‘Did you just see that?’

As typical of Motorstorm, this game is about how and when to use your boost. Rather than other titles where you are rewarded with it by driving into oncoming traffic for example, in this game you have it from the start. However, it overheats quite quickly and too much boost in one go will cause your vehicle to explode into a rolling ball of flames. Taking your finger off the boost button allows it to cool down as does driving through water. Boost can also be used to ram opponents off the road, but compared to other takedown systems such as Need for Speed Hot Pursuit this is a rather disappointing effort with little, if any thought gone into creating cut-scenes of your opponents spinning out of control.

I was pleased to see an enhanced game system and improved AI opponents. In previous Motorstorm games they would just be plain unfair and some would say that in a sense the whole franchise has been built on the whole ‘love to hate’ nature of the game. You could be in 1st place one moment, crash and end up in 15th all on the final lap. Those moments are gone, or are at least few and far between and I say that this is a good thing especially as owing to the nature of the game the likelihood is that you will crash and crash often, thus they wisely have made the re-spawn rate very quick and brought the AI level down a notch or two. This doesn’t mean your opponents are stupid, far from it, using shortcuts and boosts to keep you on your toes and the different characters give you a great introduction to the game and its mechanics.

What really provides strength in this title is the wealth of options for both online and offline play. In addition to Festival mode you later unlock Hardcore Festival in Wreakreation mode, which lets you replay the race against super-aggressive opponents. There are also Time Attack modes, with results which appear on global leaderboards; allowing you to compete for the best time with others online. Wreakreation also has the now standard Quick Race mode, letting you race a circuit with the vehicle of your choice. You can also select from three different racing types: standard races; and elimination; where the racer in the last position is periodically destroyed. There is also Chase, where you must maintain a certain distance between yourself and the race leader. Other options include managing the AI difficulty, number of laps, and whether disaster incidents take place. But honestly – would you really want to turn it off?

Quick races can be played locally with up to three other players via split-screen which makes a welcome return in this title and is something I think developers of late have long forgotten. So what if there is slightly less detail when you play split-screen? What I want is to be able to get my mates round crack open a beer and beat them in person rather than arranging to meet them online or having to play against some unknown individual who may even try and get to know me. This brings back the social element to gaming.

Online there is a really nice Perks system that lets you choose from a selection of three power-ups to use in a race. These include Swift Return, which gives you a quicker respawn to the track; Critical, which allows you to hold your boost for longer; and Cheap Shot, which lets you ram people using less of your boost. Each race awards you with chips, a form of experience points, which increases your driver level which in turn unlocks new perks. You can also unlock new player icons, driver avatars, and parts for cars, which you can use to customise your favourite ride for online races. I found that any customisation was purely visual, so no matter what I added, my vehicle performed the same. This is a bit of a let down especially when potentially it could offer the gamer so much and would have brought something new to the table.

If you’re one of those people lucky enough to own a 3D screen, well let me tell you that you’re in for a treat. As many of you may well know, I have had an issue with so called 3D games for quite some time now; and my argument has been that there is nowhere near enough content to warrant buying one. This is one of those games that could very nearly change my mind. I was lucky enough to play this on a 3D screen and although there was a marked drop in the resolution I was totally stunned by what I saw. Driving on the skyline track now literally brings an explosion of rubble down around you, water and mud which before would land on the screen and trickle down now appears to whiz past your face. This all creates a rare experience of fear and dread that I haven’t experienced in quite sometime. To be honest I had to play the game again because I felt sad when I completed it and the roller-coaster ride came to an end.

This is one of those rare instances where I would say 3D really enhances the experience, making each race even more that intense than it already is. Perhaps it is little wonder really, as this game was designed in 3D the same way a 3D movie is made for 3D; not like a 2D movie which has the 3D makeover bits added afterwards. If you check the history books, Sony did this same feat years back when they introduced Gran Turismo to the world at a time when many gamers thought racing games had had their day and thought the PS One was done for. Not so said Sony. I am as awestruck now as I was back then.

My Final Verdict –
Motorstorm Apocalypse is a joy ride of epidemic proportions. It’s fun to play, has jaw-dropping visuals and provides perhaps some of the most intense racing experiences seen on the PlayStation 3 of late. It does have a number of shortcomings that let it down, but these negatives are far outweighed by positives that this title has to offer. With the plethora of content and great multiplayer options Motorstorm Apocalypse is an incredible game that just needs to be played. In short I think it will go down a storm.

9.2 / 10

How does this game compare to others in its genre?

This is really hard as the only other game in its genre is Split Second, so the only other comparable game genre are those with big jumps and big air –

Equal to: Split-second

Better than: Nail’d, Pure, Motorstorm and Motorstorm – Pacific Rift

Killzone 3 – The Review {Gaming}

Shoot from behind cover? Check. Enter a battlefield laden with enemies whilst your captain screams orders at you? Check. Shoot from an armoured vehicle? Check. Spectacular set pieces? Check. Guns that look like middle-age cannons? Check.

Must be another First Person Shooter…

 

You can always tell when a fantastic game is about to hit the shelves because all the other games of that genre suddenly drop their prices to entice those players who might have missed on their game playing pleasures the first time round. In the case of Killzone 3, even the mighty Black Ops has reduced its hefty price tag and that has to be saying something.

But in all fairness, in this modern day of gaming First Person Shooters (FPS) are almost two a penny. Arguably, we are sitting in a saturated market full of big guns protruding into the screens facing even bigger enemies. On the very same day that Killzone 3 was released, the equally excellent Bulletstorm also arrived – and these are just two contenders to Halo and Call of Duty’s crowns. But does it have what it takes to last until the third round?

Killzone 3 has a lot going for it. Firstly, it is exclusive to the Playstation 3 and hence, has given game players a reason to cackle in retaliation at Xbox owners. Secondly, it has a strong pedigree, Developed by Guerrilla Games and published by Sony Computer Entertainment, it is the fourth installment of the much enjoyed Killzone series. Finally, it is technically advanced. It is the first game in the series to be presented in 3D and the first to include motion controls using the PlayStation Move. All of this means that in the ring Killzone 3 is no underdog, and the blows that it will rain down upon any opponent are going to hurt like hell.

For those of you uninitiated to the world of Killzone, it is all about a war between two factions of humans. Enter stage left, the IS. All round good guys that will do whatever it takes and destroy whatever it takes to get the job done, and bring the war to an end. Enter stage right, the Helghast. A fascist, humanoid, army race with a passion for vengeance and hardship. They were hell-bent on overpowering the rest of the universe. That is, until the ISA decided to take them down way back in the original Killzone.

Killzone 3 picks up right where the sequel left off, with you continuing in your role as Sev, an ISA soldier with a chequered past, struggling to survive after being effectively cut off and left on the hostile Helghan home world after taking out Emperor Scolar Visari. It’s a predictable storyline you wouldn’t wish on your worst enemy – or your worst movie – because like Black Ops, the spectacular set pieces and epic explosions ring ripples of movie blockbuster fantasy. And whilst you fight for survival as the protagonist, the game’s two antagonists, Orlock and Johann – played excellently by Ray Winstone and Malcolm McDowell – fight to step into the vacuum left by the deceased dictator.

As a single-player game I found Killzone 3 to be a largely exciting experience. The moral of modern day FPS is ‘don’t you dare rush in guns blazing thinking you are Rambo, if you do you will die’. This leads to understanding various cover techniques, and moving, outflanking and surprising your enemies in order to subdue them. Like Killzone and Killzone 2, your comrades scream orders at you, can revive you if you’re down and equally shout at you if they are about to die, need help or are pinned down enemy fire. This gives a sense of camaraderie which is nice to see. I also really liked the feeling of momentum in this game, that sense that you have to keep moving. And another key area which I think they got right was in the close up melee and hand to hand combat which is very satisfying.

On a technical level, this title is hugely impressive. The new environments look better and are a lot more colorful than its predecessor. The graphics are on par with the best titles of the genre, the guns, explosions and bosses just get bigger and bigger, and the levels are a lot more diverse than before. Most of the scenes, although linear, are well designed and so is the structure, breaking up standard missions with Call of Duty type breathtaking escapes and huge action set-pieces. There is always a lot happening on screen and a lot to keep your heart racing.

One thing I did like about this game is the fact you are not presented with wave after wave of enemies, and players of the previous two titles will immediately notice that the enemies are now smarter, able to cover more and react better to what you do. However, we all know the name of the game with this genre and that is basically shoot, shoot, shoot, duck and take orders – and that is it unfortunately. Like it or not, it does get repetitive after a while. I hoped that this title would have improved on Black Ops’ short completion time, however, I was wrong, it took me just over seven hours to complete which is abysmal. As for the last boss, well let’s just say it was over before it started.

I was quite concerned too by the number of cut-scenes in this game. Whilst not on the same soap opera level as say Metal Gear Solid, there is an awful lot of talking, and a fair amount of the game where action is taking place and you are left to just watch. Considering how short the game is, it would have been good to have had the hour or so movie part as actual game content.

Online play is what drives the lifespan forward after completion. Here the three modes on offer are all fun to play yet standard fare. You have the standard Death matches and more objective-driven options such as the new Operations Mode, where the highest-rated players get to see themselves in cut scenes between objectives which is all very good. I did notice though, occasional moments of slowdown in larger matches, which ruined my gaming pleasure, but will no doubt be resolved in future patches.

As previously mentioned, Killzone 3 was the first game to be completely made with both 3D and Playstation Move in mind. With regards to the Move, I am pleased report that it works beautifully well. Indeed, some would argue that this is precisely the type of game for which the Move was created for and in this aspect it is true. In play, it is very similar to the aiming mechanism seen in Resident Evil 5 and Time Crisis, manoeuvering with the controller, and aiming and firing using the trigger of the Move. You can also perform some neat actions such as twisting to reload and a stabbing motion to do the melee attack. Very nice indeed.

However, the 3D issue is another matter. Yes, stereoscopic 3D. Yes, it looks great and provides that extra level of immersion. For me, the thing I could not get tired of was using a sniper rifle. It just looks incredible. But on the other hand, I am very aware of this 3D fad and that some people sold their kidney for a decent HDTV, just so they could enjoy high definition gaming. In some ways it is just a tad too ambitious and outrageous to expect some players to go out and buy a 3D TV to experience the gaming delights here. So far for me, there has been insufficient 3D content out there to warrant buying one, but I am quite sure that for some gamers this will be the tipping factor where they will no doubt dash out and fork out over a grand to get one. But my honest advice with this is to just wait. Whilst it is good, it is really not ‘that good’.

So, the final verdict –

Killzone 3 is a contender that enters the ring punching way above its weight. The gameplay is solid, the action is intense and the Move functionality gives this game an extra edge. Though it can be repetitive for those tired of shoot-em-ups, those who enjoyed Killzone 2, Halo Reach and Call of Duty franchises will have a lot to look forward to with this title.

 

9.2/10

 

Killzone 3 is out on PS3 now

 

Onken Vanilla with Chocolate Flakes Yoghurt Reviewed {Food}

What I’m snacking on today… Onken’s Vanilla yogurt with chocolate flakes. So January’s over and new year’s resolutions to get fit have been dropped for another 11 months. It doesn’t mean we can’t mix a little healthy food in with our naughty treats does it? That’s what I’m aiming to do.

Onken has launched its latest flavour – Limited Edition Creamy Vanilla with Chocolate Flakes. It’s only on sale for a short period of time and hopes to be an alternative to the big-pot-of-fruit-yoghurt market.

So dessert style yoghurts are nothing new, with cheesecakes and fudge dessert style yoghurts floating around, so vanilla with chocolate flakes doesn’t seem all that adventurous. However, this product has something the others don’t…it comes in an enormous pot.

Apart from eating it on its own, you can pour it over fruit or mix it with muesli or granola. I would be tempted to eat it with chocolate fudge cake. Yep, diet definitely over.

The Onken Limited Edition Creamy Vanilla with Chocolate Flakes yogurt comes in a 450g big pot and is available from Sainsbury’s, Waitrose & Morrison’s in the UK, RSP £1.25.

Love and Other Drugs {Film Preview}

While Leicester Square was mobbed by screaming Harry Potter fans hoping to catch a glimpse of the stars arriving for the film’s premiere, two Hollywood A-listers slipped un-noticed past the crowds of autograph seekers into the cinema next door. Jake Gyllenhaal and Anne Hathaway were there to screen their new film ‘Love and Other Drugs’ and I was lucky enough to be invited along to watch it.

The film, directed by Edward Zwick is based on the non-fiction book ‘Hard Sell: The Evolution of a Viagra Salesman’ by Jamie Reidy. Gyllenhaal plays Jamie Randall, a womanizing Viagra salesman. Exuding confidence and charm he’s the object of desire of the women he encounters and the envy of every man including his richer, more successful, less aesthetically blessed younger brother. Despite the bravado, Jamie is deeply insecure, his need to prove himself to his parents deriving from unfulfilled potential due to having ADD. Gyllenhaal found the part difficult to research as the world of pharmaceutical sales is incredibly secretive. He says “I played a CIA agent in a movie and it was easier to research that than researching the world of pharmaceutical sales.”

“When people are going through difficult times some people run towards others while there are some who push people in the other direction isolating themselves.”

Hathaway plays Maggie Murdock. At first Maggie, an artist, appears to be an alluring free spirit with an insatiable libido who won’t let anyone tie her down but her behaviour stems from a deep rooted fear of being rejected due to having an incurable degenerative disease. Hathaway’s clearly invested alot of energy into the part admitting that she found it difficult to leave behind. Insight-fully she remarks “When people are going through difficult times some people run towards others while there are some who push people in the other direction isolating themselves.”

Parkinson’s features heavily in this film and Ed Zwick commented: “We wanted to create a juxtaposition of the character of Jamie and his pill for everything and Maggie with an incurable disease”

Now this makes me feel old…the film’s classed as a period piece. Set in the 90’s, it opens in a second hand electronics store and there are plenty of gadgets to spot for those keen on nostalgia.

a delicate study into the nature of the psychology of love and the constant battle between wants and needs…based on a book about Viagra

There are funny moments, but it’s not a rom-com in the typical sense of the word. They director worked with the cast improvising scenes to steer the film away from the rom-com stereotype. For the cheese like-rs, there’s still a few cheesy moments but if you hated all cheesy moments all the time then possibly you have a heart of stone. Rather than a rom-com, the film’s a delicate study into the nature of the psychology of love and the constant battle between wants and needs…based on a book about Viagra.

Opens in the USA 24th November 2010 and the UK 29th December 2010


Love And Other Drugs Trailer