The Government has accepted recommendations from Mary Portas that are aimed at reviving the high street.

Under the recommendations, dedicated ‘town teams’ will manage high streets, a £10 million high street innovation fund will bring life back to empty shops and a National Markets Day will be created.

Natasha-Rachel Smith, spokesperson for TopCashBack, said, “It’s extremely important that the UK’s high streets are productive as a competitive environment in today’s retail sector. Although the most attractive deals and savings will almost always be found online, consumers will always need the requirement to access goods on their doorstep. This is particularly true for essential products and services in situations where the items aren’t available online as immediately as shoppers need them.

“Consumers will always be lured by online bargains but they will continue to need the high street to be the background canvass of their communities.”