GLOBAL STARS AND THE BEAUTY INDUSTRY LINE UP TO SUPPORT PSYCHOLOGIES’ ‘POSITIVE BEAUTY’ MANIFESTO
Brooke Shields, Susan Sarandon and Gillian Anderson are amongst 50 celebrities who have signed up to support the Psychologies’ ‘Positive Beauty’ Manifesto, which launched on 5th May, 2011.
Beauty editor, Eminé Ali Rushton, said: “An interest in how you look is so often dismissed as superficial, when in fact it’s been shown that those who take care of their appearance feel far happier. There’s such a powerful link between looking good & feeling good – and we wanted to celebrate this. By promoting such inclusive, positive values – that do not discriminate or prescribe or restrict – we’re truly celebrating beauty that unites us all.”
The manifesto, published in Psychologies’ June issues across the globe, marks the launch of a campaign that will also include the first ‘Positive Beauty’ awards in the UK in October.
The Psychologies’ ‘Positive Beauty’ campaign aims to encourage women to have a balanced approach to beauty and celebrates women who enjoy looking after their appearance, while celebrating individuality in an increasingly pressured world. The campaign taps into the Psychologies ethos of always looking beneath the surface to understand what really makes women tick – ‘Positive Beauty’ is the expression of a women’s sense of self as well as the way she chooses to present herself.
The campaign is being supported by major international beauty brands, including ambassadors from Lancôme, Laura Mercier, Trevor Sorbie, Eve Lom, Ruby Hammer and Margo Marrone from The Organic Pharmacy all signing up to the manifesto.
The 10-point manifesto has also been backed by US stars and leading UK women across entertainment, media and politics including; Jemma Kidd, Mary Portas, Kathy Lette, Miranda Hart, KT Tunstall, Corinne Baily Rae, Lisa B, Camila Batmanghelidjh from the Kids Company and Lynne Featherstone MP.
Louise Chunn, Editor of Psychologies comments: “I am a passionate believer in the aims of this beauty manifesto. Beauty is a wonderful tool for women, but it shouldn’t become their master.”
The ‘Positive Beauty’ Manifesto will run in UK Psychologies and internationally from 5th May in France, Russia, China, Belgium, Mexico, Romania, Spain, Italy and Greece.
As part of the campaign women in the UK are being asked to sign up to the manifesto on Psychologies.co.uk as well as tweet their personal ‘Positive Beauty’ mantras to @PsychologiesMag, to celebrate feeling good about beauty.
The ‘Positive Beauty Awards’, taking place in London in October, will recognise beauty brands that help make women feel as well as look fantastic.
The 10 point Positive Beauty Manifesto:
1. Beauty is the celebration of what is unique about each one of us
2. Taking the time to care about ourselves boosts our self confidence
3. Beauty and femininity are complex, and should not follow a simplistic set of rules or
universal conversations
4. Beauty should celebrate intelligent, individual and confident role models
5. Being bombarded by unattainably perfect beauty ideals can damage that confidence
6. True beauty radiates who we truly are, including all our imperfections
7. Feeling beautiful is more important than looking beautiful
8. A woman can play with her image, make-up and clothes without being superficial
9. Neither neglecting your appearance nor obsessing about it are healthy signs for women
10. We can be beautiful without being young, overtly sexy or thin
We had delicious cocktails and I got a make up lesson from legendary make up artist Ruby Hammer. My favourite cocktail was the Ginger Dahling.
the fashion pack and media with a DJ set of Bollywood fusion music. Beauty and style press were also treated to a make up master class from Ruby Hammer – showcasing some of the most iconic looks from Bollywood’s history whilst food and drink drawing inspiration from Bollywood was served throughout the evening. Konnie Huq and Asian music producer Rishi Rich were also on hand to enjoy the style sessions and to sip Chai Collins and Ginger Dahling cocktails at the exposure Gallery, W1.