Tag Archives: SEO

Inbound Marketing And SEO: Insights From The Moz Blog | Book Review

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Inbound Marketing & SEO: Insights From The Moz Blog , Rand Fishkin ,Thomas Høgenhaven, book, book review, SEO, I am sure some readers will have no idea what this book is about. Nor even care. But for those with blogs, online magazines, websites or digital companies, Inbound Marketing and SEO: Insights from the Moz Blog By Rand Fishkin and Thomas Høgenhaven is essential reading.

This excellent book didn’t only teach me a lot of stuff I didn’t know, it also taught me stuff I didn’t know that I didn’t know. That is not to say it made my head hurt with esoteric talk, as well as being knowledgeable it is also easy to read and the knowledge sinks in. I love the graphs too.

If you are in the digital media business I think you should buy this book, read it as quickly as possible and then reevaluate your business. Great business advice in a humourous and enjoyably written book. Brilliant stuff.

The Moz blog is the go-to place for the latest thinking on Search Engine Optimization, and Inbound Marketing and SEO: Insights From The Moz Blog is an anthology of some of the finest writing on this topic.

Search engine optimization (SEO) has been a growing area for many years but industry professionals now recognise that they require a broader set of competencies. In order for SEO to be successful, a wide range of marketing channels need to be covered. In response, Inbound Marketing and SEO is split into sections encapsulating: Channels of Online Marketing; Search Engine Optimization; Content Marketing; Social Media; Outreach; Conversion Rate Optimization; and Analytics.

Aimed at both new and experienced marketers within each of these six sub-disciplines, it primarily focuses on leveraging existing products such as Google, Bing, Twitter, Facebook and LinkedIn as marketing platforms. While most of the book does not require advanced technical knowledge, it also contains articles which look at SEO from a more technical point of view – for example, focusing on how to implement schematic data in HTML or setting up advanced segments in Google Analytics.

Updating the The Moz blog’s most popular articles on the key SEO disciplines, this new title compiles them with brand new, purpose-written articles which are unavailable elsewhere.

Inbound Marketing & SEO: Insights From The Moz Blog is available here, Waterstones, WH Smith and wherever books and e-books are sold.

Top SEO Apps for Businesses

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Let me take you back to 20 years ago; there was no such thing as the Internet, no one had even thought about search engines, and smartphones were a distant fantasy.

Today, these technologies have become a vital part of society. Aside from transforming our personal day-to-day lives, the invention of digital technology has also had a profound impact on the world of business.

Operating a business was previously about forming relationships through basic human face-to-face contact. Now, you can operate a business without ever meeting any of your clients, and you can even run a business from the palm of your hand.

Digital has become big business. And you can’t mention digital business without the matter of SEO.

So, if you’re looking to boost your business’ digital presence with the help of your smartphone or tablet, here are a selection of top SEO apps that’ll help you to do so.

WordPress

If you have a website or blog page that uses the WordPress theme, this app will be right up your street.

Available on a variety of platforms, including Apple and Android, the app allows you to manage the content side of your SEO right from your fingertips.

You can edit existing articles, change existing links or add new articles with anchor texts and hyperlinks without even having to think about writing in HTML. You can also effortlessly add photos, check your spelling and even change existing keywords in an instant should the competition drop for a particular trending keyword.

If you’re also keen to see how an article has gone down with your readers, with the ability to edit, modify and reply to your comments, staying in touch with your readers couldn’t be simpler.

Google Analytics

The Google Analytics app is the perfect SEO reporting platform; it allows you to measure your sales and conversion, as well as gives you a good overview of how users have found your site, how they’ve utilized it, as well as how you can keep them returning to it.

Aside from analyzing your reports, Google Analytics also holds the power to analyse your social media programs and your content – so every aspect of your SEO is completely covered.

SEM Calculator

Available from the App Store, the SEM Calculator app helps you to analyse every aspect of your Search Engine Marketing, through the use of the app’s multiple calculators.

A useful tool for businesses that use affiliate marketing, Adsense or online buying of banners, the app assists you in working out your cost per impression for many of your marketing campaigns. By doing so, the app provides an effective overview on which of your campaigns are working well, and those that aren’t – so you can decide where your marketing budget would be best spent, or where it’s most needed.

HootSuite

No one can argue the influence of social media on today’s world; most have it, most use it, and most follow it in one way or another. It’s for these reasons that social media has become such a prominent part of SEO and why so many companies now implement it.

As Vroom SEO in Dublin believe, ‘it’s the varied and distinct nature of groups in social media which allows companies to target a specific demographic in a way they previously could not.’

Whether you’ve decided to implement Twitter, Facebook, or Google+ as backlinks for your website or blog, HootSuite allows you to stay ahead of your social media management by managing all of your social networks on one single dashboard.

By doing so, this allows businesses to improve SEO influence by efficiently tracking conversations and brand mentions, as well effectively building backlinks and social media traffic for your site.

 

This article was written by Ella Mason, an experienced freelance writer. Ella specialises in providing informative and engaging technology advice to businesses.

 

 

Glasgow-Based UK SEO Agency Expands Into USA

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In the midst of all the doom and gloom during the current economic downturn, it’s unusual to hear about a local company going against the grain. Micrositez are a Glasgow-based Digital Marketing Agency specialising in SEO, Web Design, Link Building and PPC and were established in 2004.

In the UK, the award-winning SEO company is based in Glasgow’s Digital Media Quarter in The Hub complex (opposite BBC Scotland) with a London regional office at One Canada Square in Canary Wharf. The ambitious team at Micrositez currently manage SEO, Pay Per Click and Website Design Campaigns for a growing portfolio of UK based big brand names, mid-sized and start-up companies.

In early 2011, Micrositez decided to expand into the US market where they had already won clients in recent years from both Glasgow and London, creating 40 new jobs. “Expansion into the USA allows us to better service our current US clients and actually having a state of the art office space in the heart of Orlando’s Hi-Tech Corridor will allow us to scale up our new US client wins,” says Micrositez CEO Scot Crone.

While most small businesses which are being hit hard by the current economic conditions are laying off staff and or closing branches (or at least maintaining a safer holding pattern), Micrositez seem determined to blaze their own trail. In the emerging Digital Marketing Agency space Micrositez have emerged in recent years as one of the key players in Search Engine Optimisation (SEO UK) and are one of those businesses worth keeping an eye on.

For more information on Search Engine Optimization contact Chief Commercial Officer Gareth Cunningham on 0141 419 9952 or email: gareth.cunningham@micrositez.co.uk