Every year, almost 50,000 women in the UK receive the devastating news that they have breast cancer. That’s around one woman every 10 minutes. It’s time to put an end to this disease and that’s why Breakthrough is asking UK shoppers to help us stop breast cancer for good.
We’ve joined forces with high street favourites such as Debenhams, Laura Ashley and River Island, alongside beauty heavyweights Avon and ghd, to launch exclusive products to raise vital funds during October’s Breast Cancer Awareness Month.
Each item carries a minimum 10% donation to Breakthrough’s life-saving work and, with prices starting from as little as £3.15, the collection carries something for everyone; Avon and ghd have your beauty needs covered, delicious berry shades are showcased in fashion pieces from designers at Debenhams and Damsel in a dress and a statement t-shirt from River Island, with bright kitchen accessories and tea-time staples available from Laura Ashley and Debenhams.
As an extra treat, bottlegreen has become bottlepink with a limited edition Pomegranate & Elderflower Cordial, complete with scrumptious cake recipe for 2014’s Breakthrough Bake Off, and M&S has created the beautiful ‘In the Pink’ bouquet.
There are a handful of items not yet on the lookbook that I have also copied in below. Jewellery brand Stella & Dot’s Strength and Inspire bracelets are priced at £35.00 each whilst the delicate Hope necklace is priced at £32.00. Made in Chelsea’s Riley Uggla has also designed an exclusive Live Your Life heart sweater with How Do I Save the World, which will retail at £20.00.
1. ghd Coral Bird of Paradise Styler, £129.00 – £10 donation to Breakthrough Breast Cancer. Available at exclusive premier salons and www.ghdhair.com
2. Avon’s Ultra Glazewear lip gloss in Pink Watermelon, reduced price of £3.50 (R.R.P £6.50) for Breast Cancer Awareness Month -£1 donation to Breakthrough Breast Cancer. Available at www.avon.uk.com or through local representative
3. Bottlepink Pomegranate & Elderflower Cordial (500ml), RRP £3.15 – 10% donation to Breakthrough Breast Cancer. Available in all major supermarkets
4. Debenhams Floozie by Frost French Flower Statement Necklace, RRP £22.00 – Part of Debenhams’ Think Pink range with a 25% charity donation, which will be split 45% to Breakthrough Breast Cancer, 45% to Breast Cancer Campaign and 10% to Pink Ribbon Foundation. Available in-store and online at www.debenhams.com
5. Debenhams Think Pink Hangers, RRP £12.00 – Part of Debenhams’ Think Pink range with a 25% charity donation, which will be split 45% to Breakthrough Breast Cancer, 45% to Breast Cancer Campaign and 10% to Pink Ribbon Foundation. Available in sizes 8 to 20, in-store and online at www.debenhams.com
6. Laura Ashley Darcey Spot China Cup and Saucer, RRP £12.00 – 10% donation to Breakthrough Breast Cancer. Available in most stores and at www.lauraashley.com
7. River Island Fashion Is T-shirt, RRP £18.00 – 30% donation to Breakthrough Breast Cancer. Available in stores and online at www.riverisland.com
8. Damsel in a dress Obsession dress, £189.00 – 10% donation to Breakthrough Breast Cancer. Available from www.damselinadress.co.uk and in select John Lewis and House of Fraser stores UK-wide (also have lifestyle shot)
9. Stella & Dot Inspire Bracelet, RRP £35.00 – 20% donation to Breakthrough Breast Cancer. Available via www.stellaanddot.com or local stylists
10. Stella & Dot Strength Bracelet, RRP £35.00 – 20% donation to Breakthrough Breast Cancer. Available via www.stellaanddot.com or local stylists
11. Stella & Dot Hope Necklace, RRP £32.00 – net proceeds go to Breakthrough Breast Cancer. Available via www.stellaanddot.com or local stylists
12. Riley Uggla’s Live Your Life Heart Sweater, RRP £20.00 – 20% donation to Breakthrough Breast Cancer. Available at www.howdoisavetheworld.com