Comedian Keith Lemon is asking people to make like their favourite shade-wearing celebrities and support Teenage Cancer Trust’s annual ‘Rock Your Shades’ day on Friday 6 May. Whether it’s in the style of Lady Gaga, Tinie Tempah or even Elton John, Keith wants everyone to wear their shades with attitude and donate to the cause.
Whether you’re at work, school, indoors or out, the charity is asking people to act like Jay-Z and Beyonce, by strutting your stuff and wearing your sunnies. In return, the charity is asking people to donate £1 to Teenage Cancer Trust and help young people across the UK fight cancer.
To make the event even more exciting, Teenage Cancer Trust has teamed up with TOPMAN and a group of young cancer patients who were treated on a Teenage Cancer Trust unit, to design four pairs of unique ‘Rock Your Shades’ sunglasses. These cool shades can be purchased from all TOPMAN stores from 16 April and will cost £15 each, with £5 of every pair sold donated to the charity.
For those wanting to get more involved, there’s a range of suggestions on the charity’s website, such as holding fancy dress sunglass wearing themed celebrity parties where you can imitate stars like Kanye West, Bono or even Dame Edna Everage! Or you can even run a ‘bling your shades’ competition at work or a sunglasses-themed bake sale.
Keith is currently hosting ITV1’s new primetime entertainment show, Sing if You Can, alongside Queen of the Jungle Stacey Solomon. Every episode will see two celebrity teams trying to deliver the best performances of hits and classics whilst taking on extraordinary challenges designed to distract them. The hosts will unleash an abundance of thrilling and comical challenges that will test the stars as never before. Each week the winning team will go through to the end game ‘The Money Spinner’, to be in with a chance of winning up to £20,000 for Teenage Cancer Trust.
‘Rock Your Shades’ is derived from Teenage Cancer Trust’s strong rock heritage. With help from the charity’s long-standing patron, The Who’s Roger Daltrey CBE, Teenage Cancer Trust has been staging sell-out annual gigs at the Royal Albert Hall for the past eleven years. The concerts have become a staple of the music calendar and this year saw acts such as Squeeze, Beady Eye, Biffy Clyro and Tinie Tempah taking to the stage. The proceeds of the shows and Rock Your Shades helps give teenagers the fight and attitude they need to beat cancer.
Every day six young people in the UK are told they have cancer. Usually placed on a children’s ward or with elderly patients, young people often feel extremely isolated when facing a cancer diagnosis, never meeting another young person going through the same thing. Teenage Cancer Trust believes teenagers shouldn’t stop being teenagers because they have cancer and so fund and build specialist units in NHS hospitals that allow young people to be treated together with others their own age, in an environment suited to their needs.
Teenage Cancer Trust units aren’t like ordinary cancer wards. Their home-from-home atmosphere helps create a sense of normality. The state-of-the-art units are bright and vibrant and will often include things like pool tables, jukeboxes, games consoles, computers and webcams, ensuring they can keep in touch with family friends outside hospital. Alongside all of this is a medical team of teenage cancer specialists whose knowledge creates a body of expertise that’s second to none.
To make your £1 donation and for more ‘Rock Your Shades’ fundraising ideas please visit www.teenagecancertrust.org/rockyourshades or call 020 7612 0370. To purchase the Teenage Cancer Trust Rock Your Shades sunglasses please visit one of its 165 stores or online at www.topman.com