Fearne Cotton, Alistair McGowan and Harry Hill go Mad for the Fairtrade Facebook Fearne Cotton, TV Burp star Harry Hill, Zoe Ball and DJ husband Norman Cook, ex-model and presenter Lisa Butcher, Fast Show star Mark Williams and more are all going Fairtrade Mad on the Fairtrade Fortnight Facebook Challenge at http://www.facebook.com/FairtradeFoundation .
Each day, the celebs are inviting people to take part in a different, fun challenge such as creating a wacky Fairtrade Banana Smile, Outrageous Fairtrade Label Waving, painting a Fairtrade Chocolate Moustache, Random Acts of Fairtrade Kindness, Fairtrade Your Mum, create a Fairtrade fruit inspired hat, and the Fairtrade Ice Cream Pile Up.
Other celebrities have pledged to take part in the challenge, including singer Mica Paris, Olympic gold medallist Sir Steve Redgrave, chef Sophie Grigson, How Clean is Your House presenter Aggie McKenzie, as well as Tory MP and DFID Minister Stephen O’Brien.
Alistair McGowan is launching the ‘Outrageous label waving’ challenge by replacing his tennis ball with a Fairtrade pineapple as he impersonates John McEnroe. ‘We are all thinking a lot about the sustainability of our world,’ says Alistair McGowan. ‘I believe that we have to start with the people who produce the foods and goods we put in our shopping baskets. When I buy Fairtrade I know the farmers and workers receive enough for their products so that they can put food on the table and enjoy a better standard of living’.
Each challenge comes with a fabulous prize for the funniest, most outrageous and creative contestant. Up for grabs are prizes like a Sainsbury’s supported trip to the Dominican Republic to visit Fairtrade certified banana farmers; a flower arranging lesson with top florist Simon Richards who designs all of Marks & Spencer’s floral arrangements; a cupcake making course with cake-maker extraordinaire Lilli Vanilli whose bespoke cakes are sold in Harrods; a week’s holiday in Sri Lanka which includes a visit to Fairtrade tea growers who sell their tea to Jacksons of Piccadilly; a Starbuck’s ‘sensory weekend’ with all sorts of delights; a Green & Black’s chocolate Masterclass; and a year’s supply of Ben & Jerry’s ice-cream.
The rules are simple. Log onto the Fairtrade Facebook site at http://www.facebook.com/FairtradeFoundationUpload a photograph of yourself taking part in one of the daily challenges and encourage your friends and family to vote on your entry. The entry with the most votes wins. The funniest and wackiest photograph is likely to win. For those who don’t win the grand prize, there are lots of great are Fairtrade-inspired consolation prizes.