Win £500 Surfdome.com Voucher.

Europe’s fastest growing lifestyle department store, Surfdome.com, celebrates the launch of its 700th brand with a massive voucher giveaway.

Born out of a passion for surf, skate, wake and snowboarding, Surfdome.com was launched six years ago, and has grown into an international online department store stocking 700 of the world’s best Lifestyle, Fashion, Outdoor and Sports brands. Surfdome.com currently has 36 departments and over 20,000 product lines, catering for everyone from trend-hunting teens to tiny tots and active adults.

Setting Surfdome apart from other lifestyle retailers is their level of experience within the industry, their award winning customer service, and the fact that they can offer expert advice on hardware and equipment, ensuring customers are buying the best for their active lifestyle pursuits. With an iPhone shopping app, free shipping and next day delivery available, Surfdome is a one-stop-shop for everything from snowboards to sandals.

To celebrate reaching 700 brands, Surfdome.com are giving away a total of £2,000 worth of vouchers, with one winner being gifted a £500 voucher every week throughout July. To be in with a chance of winning, upload a video of yourself talking about your favourite brand at Surfdome.com. With 700 street, sport and fashion brands, including the likes of Cheap Monday, Gravis, Boxfresh, Hurley, Volcom, Roxy, Animal, Converse, Eastpak, Diesel, and French Connection, you’re spoilt for choice!

Check out Surfdome.com’s full brand list here: http://www.surfdome.com/brandpage, choose your favourite brand, and create a video about it that is no more than 2 minutes long, and upload it here: http://www.surfdome.com/pages/comp_700brands – fashion, surf, skate or snow – Surfdome want to know about the brands you love.

For more information visit: www.surfdome.com, become a fan on Facebook for all the latest product and sales offers: http://www.facebook.com/surfdome or follow on Twitter @Surfdome.

New Ski Policies To Encourage Holiday Makers To Be Safe.

UK INDUSTRY FIRST: ESSENTIAL TRAVEL DISCOUNTS SKI POLICIES TO ENCOURAGE HOLIDAY MAKERS TO SKI SAFE

15% discount for ski and snowboarders willing to wear helmets


EssentialTravel.co.uk
is pioneering a new policy discount to encourage skiers and snowboarders to wear helmets on the slopes to launch as of 21 November 2011.

As part of its “Use Your Head” campaign EssentialTravel.co.uk will be working with mountain sports retailer Ellis Brigham and brain injury association Headway to educate skiers and snowboarders about the importance of head protection this season by offering a 15% discount to those willing to wear helmets.

EssentialTravel.co.uk is also offering a 10 per cent discount on helmets in store or online at Ellis Brigham to every customer who buys winter sports cover. These discounts were prompted after 75% of EssentialTravel.co.uk’s customer base admitting they would wear a helmet if a discount was levied against policies.

The leading travel insurance provider has also enhanced its winter policy this year to ensure better cover for ski equipment, piste closure and ski packs.

The Use Your Head campaign was originally launched last year after 40% of Essential Travel’s ski and snowboard customers said they would not be wearing a helmet despite 75% admitting to suffering an accident on the slopes that was serious enough to warrant medical assistance.

18.2% surveyed after the Use Your Head initiative last year said they wore helmets for the first time last year.

Stuart Bensusan from Essential Travel commented: “Following the initial success of our inaugural campaign last year we’ve decided to take serious action and lead from the front by being the first insurance specialist to offer discounts to skiers and snowboarders willing to wear helmets.

“An alarmingly high percentage of people are still intent on not wearing helmets and the reality is they save lives.

“Our survey showed over 65% of those individuals in a ski related accident believed that wearing a helmet lessened the severity of their injuries. We are urging skiers to recognise the importance of wearing a helmet for protection and to start placing the same value on helmets for winter sports as they would for cycling.”

Peter McCabe, Chief Executive of Headway, said: “We are delighted to see the number of skiers and snowboarders wearing helmets increasing year-on-year.

“Even a minor blow to the head can have major consequences, and even the most experienced of skiers are at risk of falling at some point during their holiday.

“By offering reduced premiums, EssentialTravel.co.uk is providing an incentive to its customers to wear a helmet, but the ultimate incentive should be protecting your delicate brain from injury.”

Mark Brigham, Founder of Ellis Brigham Mountain Sports says: “Ellis Brigham are delighted to be involved with the Use Your Head campaign for a second year. Helmets have become the norm on skiers large and small in recent year, they are now lighter, better ventilated and much more comfortable and we encourage their use.”

EssentialTravel.co.uk has launched a dedicated “Use Your Head” micro-site which features full details of the Ellis Brigham discount and Headway charity donation as well as snow injury facts and testimonies from customers who’ve been injured on the slopes.

For further information about Essential Travel visit www.essentialtravel.co.uk or call 0845 803 5434.