Westfield’s Launch ‘We Are LDN Summer’ Campaign

To celebrate the launch of Westfield’s ‘We Are LDN Summer’ campaign, running 16 July – 31 August, visitors to Westfield London and Westfield Stratford City will be treated to six weeks of London’s best in class of dance, music, art, food, children and fashion themed activity. WESTFIELD LAUNCHES WE ARE LDN SUMMER CAMPAIGN Each themed week will showcase the capital’s finest free dance workshops, musical performances, art exhibitions, culinary demonstrations, children’s activities and style sessions along with competitions and offers from Westfield’s dining, entertainment and leisure retailers.   Whether you’re out for a spot of shopping, enjoying a delicious meal or soaking up the sun, Westfield has all your summer bases covered.  

MUSIC WEEK (21 – 27 JULY)

 

West & East London Talent, Various Stages, Daily

The very best of London musicians, choirs, writers and performers will be showcasing their talents across a variety of stages at Westfield London and Stratford City. The Mayor of London’s annual busking competition will also be taking place during this week so get front row to see the capital’s next big star!

 

DANCE WEEK (28 JULY – 3 AUGUST)

 

English National Ballet, 30 July at Westfield London, 31 July Westfield Stratford City 11-4pm

Children can experience the love of dance firsthand with this exciting workshop hosted led by the English National Ballet, featuring the enchanting tales of Coppélia, Swan Lake and Nutcracker.

 

Big Dance, Westfield London, Mon 28 July, Fri 1 Aug, Sun 3 Aug, 11-5pm

High energy performances and have-a-go workshops from Big Dance at Westfield including street, Brazilian, Jazz and swing.

 

IMD Legion, Westfield Stratford City, 3 August, 12pm

Check out East London dance crew, IMD Legion as they show off the talent that made them famous on Got To Dance, Nickelodeon, Ashley Banjo’s Street Crew and CBBC Fridays.

 

ART WEEK (4 – 10 AUGUST)

East vs. West Art, Westfield London, Daily

Curated in associating with Jack Jones of The London Collection, the exhibition brings together a selection of established and emerging artists to promote the cultural richness and diversity that West London has to offer. This exciting collection will feature a mix of contemporary painting, photography and sculpture.

 

Kids Arts, 6 August Westfield London, 7 August Westfield Stratford City, 11-4pm

Wednesday 6 August is a dedicated kid’s art’s day. Kids are invited to come down grab a painting easel, a beret and a paint brush and hone their skills.

 

Live Graffiti, Westfield Stratford City, Throughout the day

Check out the week long interactive live graffiti artwork supplied by Graffiti Life. Become part of the daily mural or get your own graffiti name tag giveaway!

 

FOOD WEEK (11 – 17 AUGUST)

 

Cooking Demos, Westfield London, Westfield Stratford City, Daily, See website for details

Enjoy free, daily masterclasses with L’atelier des Chef, the leaders in fun, energetic culinary classes.

 

Kids Cooking Day, Westfield London 13 August, Westfield Stratford City, 14 August, 11-4pm

Kids are invited to try and be the next Jamie Oliver at Kids Cooking Day. Kids can try their hand at making finger sandwiches and pies.

 

Foodie Festival, Westfield London, 16 – 17 August

Top off a week of gastronomy at Westfield London with a weekend foodie festival. Located in the al-fresco surroundings of The Southern Terrace, retailers and guest vendors will be sharing their tasty treats to shoppers.

KIDS WEEK (18 – 24 AUGUST)

 

Dinosaur Train,     Westfield London: 19 August, 11am, 12noon, 1:30pm, 2:30pm and 3:30pm,

Westfield Stratford City 20 August, 11am, 12noon, 1:30pm, 2:30pm and 3:30pm

 

Beloved Nick Jnr programme, Dinosaur Train, is coming exclusively to Westfield! A UK first, Buddy the tyrannosaurus rex and his adopted pteranodon family will be entertaining their fans. Free wristbands collected from 9am.

 

My London Girl Lessons, Westfield London, Daily, 12 – 5pm

During kids week, retailer My London Girl will be holding free in-store arts and crafts such as dolly hair braiding, friendship bracelet making and decorating trinket boxes.

 

Kids Arts & Crafts, Westfield Stratford City, Chestnut Plaza, Daily, 11-5pm

East London themed kids workshops and activities organised by Iced Gems Events, including games, making and decorating bags, jewellery, ceramic plates, clothes, giveaways, competitions, and face paint. Fun for all ages every day!

 

The Kick Off, Westfield Stratford City, Outside Café Football, 21 August

Think you could do better than US goalie, Tim Howard and the 16 goals he saved? Try your penalty shootout skills with Café Football.

 

FASHION WEEK (25-31AUGUST)

 

Style Sessions, Daily, Westfield London, Westfield Stratford City (see website for schedule)

For the forward-thinking fashionista or those after some styling advice, Westfield London will be hosting open style sessions from Westfield’s retailers and team of personal stylists.

PLUS, SAVE THE DATE FOR…

 

ABBEY CLANCY AT SCHOLL EXPRESS PEDI BEACH

Westfield London, The Atrium, 18 July, 11am

As the official ‘feet’ of Scholl, Abbey Clancy will make her exclusive, star appearance to open the glorious indoor beach on the morning of Friday 18 July

 

SCHOLL EXPRESS PEDI BEACH

Westfield London, The Atrium, 18 – 19 July, 10am – 7pm; 20 July 12pm – 6pm

The Scholl Express Pedi Beach is set to be the perfect pit-stop for your pre-holiday speedy summer pedicure. Let the Scholl pedicure team tend to your tired soles with a free express pedicure using the Scholl Velvet Smooth range to give you soft, beautiful feet in an instant.

 

ALEXA CHUNG BOOK SIGNING 

Westfield London, The Atrium, 12 August, 12.30pm. Signing for 1.5hours

Fashion’s It girl, Alexa Chung, will be make an appearance to sign her aptly entitled book, It. A collect of writing, doodles and photographs, It has been a huge success with Alexa’s army of fashion and style followers.

 

BIG HOUSE

Big House, Westfield Stratford City Daily, 11-6pm, Sunday 12-6pm

Daredevil visitors to the Big House can hang from the window ledges by their fingertips with not a care in the world. Well, it will look like you can! The Big House is nothing but an optical illusion. Give it a go and share on social media to trick you friends!

 

Don’t forget to have your picture taken with the great big WEST and EAST letters to pledge your allegiance to #WestLDN or #EastLDN on social media.

 

He Texted: The Ultimate Guide To Decoding Guys Book Review

Technology usually makes things easier, but when it comes to dating, things are now more complicated than ever. Sure access is easier: Twitter and Facebook has given all of us the chance to stalk. Not that we would, of course.

But with access comes more problems: we know a lot about people just from their social media, but also nothing at all.

As the He Texted: The Ultimate Guide to Decoding Guys back cover puts it:

He Texted The Ultimate Guide To Decoding Guys Book Review

‘You’re a busy, intelligent, modern woman. You stay on top of work e-mail. You “like” all the baby photos your sister posts on Facebook. You found your dream job through LinkedIn. But when your crush texts you “Sup?” every few days, yet never asks you out, what the hell does that mean?

These days, dating is more confusing than ever. Friending? Following? Liking? Poking? Linking? LOLing? WTF? In an era when FaceTime is no longer the same as face-to-face, it’s no wonder you can’t tell if he’s into you or just really into his iPhone.

This hilarious and essential guide from the founders of HeTexted.com—with totally straightforward guy sight from the HeTexted Bros—will help you autocorrect your digital dating life, from decoding your Facebook friendships, to reading the intentions behind guys’ perplexing texts, to deciding when—if ever—you should text him first. It’s He’s Just Not That Into You for the digital age and What to Expect When You’re Expecting . . . a second date—all in one invaluable package!’

I found this book entertaining, interesting and full of great information and advice. It reminded me of a He’s Just Not That Into You for the modern age. The book comes from the creators of HeTexted.com, which consists of Lisa Winning and Carrie Henderson McDermott. Lisa has worked in start-ups all of her life and Carrie bravely left her job at Glamour magazine. And with great success: He Texted is an indispensable guide to dating in the modern age.

There is a lot of amazing advice for decoding texts and avoiding modern dating pitfalls in this book from different sources, including some men. It is fun to read and will help you through the minefield that is modern dating.

He Texted: The Ultimate Guide to Decoding Guys

 

The Etiquette of Online Dating

Online dating has been described before as going into a bar where you know every person
in there wants to meet someone. However, this is no ordinary bar scene where you can rely
on a bit of Dutch courage to strike up a conversation. There are some big differences in this
digital world, and a dating website etiquette should be followed when looking for love
online. However, not all of us know what this is.

finding love, dating, online dating, advice, guide, social media

In this relatively new social medium, Sean Wood, Communications Director at Cupid Plc,
talks us through the dos and don’ts of dating online. From choosing the right website to
picking a great place for your first date. Sean’s insider knowledge can guide you through the
journey to meeting your perfect partner online.

You have made the decision to join a dating website, how do you go about choosing the
right one? What should you look out for?

Online dating is now more and more popular and as a result of this the number of dating
websites on offer is constantly growing. Before you make any decisions, consider what it is
you want to get from your online dating experience, and what kind of person you are
looking for – this will narrow the choices and make your decision easier. For example, if you
are looking for love following a separation and want to find a mature partner,
MatureDatingUk.com might be the best choice for you. If you work in uniform and work
unsociable hours, you may be looking for someone in the same position, and so a site such
as UniformDating.com would be perfect for you. Most dating websites give users a choice
between a free account and a full subscription. This allows you to browse the singles
database and check out the functions of the site, before making the decision to move to a
full subscription. Wherever possible, try to get a trial run before subscribing to a dating site,
to make sure it is most suited to your needs before you spend money on it.

1) What is the best type of picture to post on your profile?

Choosing the right profile picture is very important. You should use a picture you are happy
with, but which is also a true likeness of you – altering your image in Photoshop may
improve your appearance but this will cause problems when your date doesn’t recognise
you and walks straight past you on your first date! On the other hand, it’s perfectly fine to
post what you consider as your best photos, and so posting your passport photo may be
taking it too far! Try to choose a picture that stands out from the crowd, one that catches
the eye of other members and leaves them wanting to find out more about you. Be sure to
choose a photo that looks natural and real whilst still engaging. You can usually change your
profile picture whenever you like, so feel free to play around with your snap until you find
one that gets the most interest from other users. One final note is to avoid including images
of beautiful sunsets and landscapes which you like. Although the views might be stunning,
users want to know about you first and foremost.

2) How do I start writing my profile? What are the main points to include about myself?

Your profile is designed to tell other members all about you, this includes basic personal
information such as your first name and age, as well as details about your interests and
hobbies, likes and dislikes, personality and traits. If you are suffering from writer’s block,
maybe bullet point all of the important information that you wish to share, briefly give an
overview of what you are like and leave the reader wanting to know more about you.
Always be honest in your profile, relationships that start from dishonesty rarely work,
furthermore, you want to find someone who likes you just the way you are! You can include
in your profile a summary of what it is you are looking to achieve from your online dating
experience, i.e. are you looking for friendship, love/romance, marriage etc? Stating this in
your profile will help you to find someone who is looking for the same things you are.

3) What safety features should I look out for when I am joining a dating website?

Before deciding to sign up to a dating site one thing you should pay attention to is the safety
features of the site itself. In order to date safely you will need to sign up to a dating site that
speaks openly about how to stay safe when chatting over the internet, and offers guidelines
on details which you should and shouldn’t share. Furthermore, you should use a dating site
that has invested time and money into developing safety features designed to better
protect you, the user. At Cupid.com we have developed a new safety feature called Safe
Mode. This function allows men to change their profiles so that they can only be contacted
by members who have been verified and who are looking for love – the verification process
is simple – it can be done over the phone and takes only a minute or two. The Safe Mode
function is unique from other safety functions of other dating sites as it acts as a shield,
blocking members from people who haven’t verified their identity and aren’t actually
interested in dating. To add to this, our site moderator continually posts messages in the
public areas of the site, explaining to users the importance of staying safe online and things
that you can do to keep yourself safe.

4) I have the perfect profile set up, now what do I do?!

Now your perfect profile is completed you’re ready to start meeting people! There are a
number of ways in which you can do this. Cupid.com has placed a great deal of emphasis on
developing functions and tools that enable effective communication between members and
we encourage you to utilise these as much as possible. The most common way people start
to meet other members is by searching through the database of single people and
messaging anyone that catches their eye… when you send messages to other members try
to make the messages personal to each individual member, avoid generic sounding
messages as these are much less likely to get a response. A more immediate way to start
conversation is through our free online chat rooms, in which you can start talking to other
members who are online immediately. When you have started to get to know another
member and decide you’d like to get to know them on a more personal level, you can start a
private chat with them.

Before you start chatting with someone, have a look at their profile and see whether they
would actually be a good match for you, for example, are they looking for the same things
as you are? Do they live in your area? Do they have similar interests to you? When you
start initializing a conversation with another member, ask questions about them and listen
to their response, ensure the conversation is two way and you are both engaging in it.

5) How long do you recommend talking to someone online before organising to meet
them in person?

How long you should speak to someone for before meeting them really depends on you, the
person you are talking to and how comfortable you feel with them. At Cupid.com, safety is
essential, so we would suggest waiting until you actually know a person before you meet
them. The usual process would be to start chatting online for a while, and then move to
other forms of communication, such as speaking over the phone. If you are ever unsure as
to whether you should meet someone we would recommend you don’t, never allow
yourself to feel pressurised into meeting someone before you’re ready, and you should
always be sure that it is something you want to do before agreeing to meet anyone.

6) When organising when and where to meet, what should I keep in mind?

When you do finally make the decision to meet up with another member, choose to meet
up in a public place, somewhere that has an atmosphere you can both enjoy, that will allow
you to chat freely and get to know each other even better. When you initially plan your first
date, it is a good idea to plan something short, so if you or your date knows there and then
that it isn’t going to work, you can walk away with no bad feelings. If the short first date
goes well, you can always extend your plans by going for a meal or something afterwards, or
arrange a second date for in a few days.

7) Do you have any do’s and don’ts for conversation on the first date?

The whole point of the first date is to get to know the person you have met up with, so the
best advice we can give you is to appear interested in your date, ask questions and follow
these up with further (related) questions, to show you have maintained an interest in what
they have to say. Answer questions about yourself as honestly as you possibly can, and
answer the question that was asked of you, avoid going off on a tangent or over sharing
information too soon. Be yourself as much as possible, if you are fake in any way it will likely
get noticed and may even put your date off you.

What’s your opinion on online dating? Have you found someone online?

Facebook ‘Likes’ More Important Than Birthday Cards

‘LIKES’ OVERTAKE CARDS AND CAKES AS HOW WE MEASURE THE SUCCESS OF OUR BIRTHDAYS

The impact of social media has totally revolutionised how we celebrate our birthdays according to new research by leading gift card company One4All.

Facebook has become the number one way we wish our friends and loved ones a happy birthday.  76% of us will post a greeting to friends on social media and a quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday.

The research also suggests that many of the traditions that would normally make our day special are being undermined.

60% of people say that they rarely take their birthday as a day off from work and only 15% of people said that they would always have a birthday cake.

The main reason for having a low-key birthday is stress.  A third of people say that they find their own birthdays stressful and would rather celebrate someone else’s.

Declan Byrne, Managing Director UK of One4all, says, “Social media now plays a huge part in all of our lives and it’s interesting to see how it has impacted on the traditional birthday.

“It’s a social shift that is affecting many businesses who provide a service linked to birthday celebrations.  For example, it’s led to us creating online group gifting, where friends can come together through social media to contribute to a joint gift.”

As a result of these findings One4All is also attempting to raise awareness of the need to keep birthday’s special and is launching a social media campaign for people to ‘out’ Birthday Scrooges and encourage them to have a proper, traditional birthday celebration.

“While times do change, it would be nice to think that birthdays will retain their special status,” says Declan. “As a result we want to encourage people to make sure they still take time out to celebrate with friends and family.”

For more information on the social media campaign or if you’d like to nominate a Birthday Scrooge then visit the One4all UK Facebook page.

Get Rich Blogging | Book Review

get-rich-bloggingI met Zoe Griffin at a fundraising event for cervical cancer which was hosted by Jo’s Trust. Zoe is very vivacious and it is hard not to notice her as she is a social butterfly. I chatted to her on the night and said I would review her book, “Get Rich Blogging”. Zoe was the Sunday Mirror’s showbiz gossip columnist. She bravely left her job to start her blog, Livelikeavip. She did this three years ago and now earns a six-figure income and gets 80,000 hits a month. An impressive achievement. But what about the book? Here is my opinion….

Part one lets you know all about blogs and what Zoe wished she knew when she started hers. The book also has great exercises to get your business brain into gear. You may think you know all about blogging and what a blog is but Zoe leaves no stone unturned.

The section on making money will be popular – obviously, otherwise why would you have bought the book- and it does have a lot of great information on Skimlinks, google adsense, link-based advertising and other ad networks. This information is valuable and took me a lot of research to find when I started Frost. I do have to say that earning money from some of these is not as easy as you think, in the three years I had Skimlinks on my blog I made £32, and only $50 per year from infolinks. It is hardly setting the world on fire, and barely covered the cost of running the site. Zoe’s book has given me lots of ideas for other revenue streams though, and I was lucky enough to become a member of Handpicked Media.

The income section is separated between direct and indirect revenue. The above is direct while the indirect is things such as speaking arrangements, public appearances, collaboration and freelance contracts.

The other great thing about the book is that it helps you find the marketplace, and therefore the readers, of your blog. It is full of exercises, tips and quotes. The end of each chapter also has a checklist. The book then talks you through design, preparing for business, getting images and building your brand.

It also has a great chapter on social media: very important in these times. Building a loyal readership and boosting your income are also covered.

Part II is a great chapter of interviews with other bloggers, sectioned into their niche area. Along with tips of each niche area.

This book is an essential resource for those who are not only starting a blog, but also those who already have one. A great book. Five stars.

You can buy Get Rich Blogging here

I will be interviewing Zoe soon so check back for that,

 

BRIT Awards – Emile Sande, Ben Howard see social media surge, Muse get little

BRIT Awards – Emile Sande, Ben Howard see social media surge, Muse get little

New figures reveal that Brit Winners saw a significant rise in new social media fans following her win and performance at the BRIT Awards ceremony.

Emeli Sand, who picked up the awards for Best British Female and Best British Album, saw a 60% increase in the number of people choosing to follow her on Twitter.

According to figures released by Musicmetric, the global music analysts, in the 24 hours following the Brits Sande the number of people following Sande on social media increased by 100% to 20,000, compared with 10,000 in the 24 hours leading up to the awards ceremony. Her Twitter growth was the most notable with nearly 15,000 new followers compared to almost 9,000 the day before.

Sande wasn’t the only big winner at last night’s star-studded ceremony; relative newcomer Ben Howard who took home the prizes for Best Male Solo Artist and Breakthrough Artist saw a massive spike in his new social media fans with an almost 250% increase on the previous day. The singer saw the most substantial leap in his new Facebook fans jumping to nearly 4000 in the last 24 hours compared to 600 the previous day.

Growing popularity on social media was also reflected in the iTunes charts. Emeli Sande, Grammy winners Mumford & Sons and Brit nominee Jake Bugg have all seen their albums enter the top ten of iTunes’ UK album chart.

Devon glam-rockers Muse, in spite their performance with a 60-piece orchestra, did not see a significant increase in fan uptake. On the day of the Brits, Muse gained 12,000 new fans on social media platforms, compared with the previous week’s peak of 15,000 new fans on the 15th February.

Gregory Mead, chief executive of Musicmetric, said:

“Awards ceremonies – like album releases, marriages, and deaths – have a big impact the online profile of artists.

“With more and more music fans are choosing to listen to and discover music online through social media and platforms such as Spotify, it is important that music industry bosses understand this activity in order to maximise revenue.”

 

Artist New social media fans:Pre-Brits

(Previous 24hrs: Feb 19th-20th)

New social media fans:Post-Brits

(Last 24hrs: Feb 20-21st)

Percentage change
Emeli Sande 8,737 27,433 213.99
Ben Howard 1,243 4,241 241.19
Muse 9,753 11,969 22.72
Adele 44,915 48,927 8.93

 

 

 

 

 

 

 

 

 

 

 

Anti-Social Media


New research from youth charity reveals youngsters are facing rising abuse online – but also that more and more are becoming trolls themselves


  • A third of young people (aged 14-18) have been trolled online in the last six months, with over a quarter (27%) of young people facing ‘regular’ attacks


  • A third of youngsters (29%) are shattered by these attacks and are ‘losing confidence’, with the majority of these messages about the victim’s appearance (40%) or religion and race (16%)


  • But almost half(47%) of victims keep the attacks secret as they don’t feel they can tell anyone


  • However, one in ten youngsters admit to being trolls themselves, with nearly a quarter (23%) admitting they find it funny, and almost a third (29%) doing it because their friends are too


  • A quarter (25%) want to learn about how to use social media correctly, with 38 per cent wanting to learn about it from the social channels themselves


  • The new Lolz not Trolls campaign is the latest Do Something UK action from youth volunteering charity vInspired. The Lolz not Trolls campaign gives young people the opportunity to make a positive pledge not to troll, as well as to share information on appropriate online behaviour with their peers by following a set of ‘netiquette’ guidelines, with the aim of making social media channels a happier, safer place


  • Celebrities supporting Lolz not Trolls include reality TV star Lauren Goodger, Hollyoaks actress Jazmine Franks, TV presenter Caroline Flack and singer Delilah


YOUNG people are battling a tide of vicious internet troll attacks, with almost a third (32%) falling victim to cruel online comments in the last six months, a shocking new survey from youth volunteer charity vInspired, as part of its Do Something UK initiative, reveals.

Worryingly, more than two thirds (67%) of 14 to 18 year olds received the vile messages from someone they know – shattering the myth that troll attacks are only perpetrated by strangers.

A quarter (26%) of the 2,000 youngsters polled said they face regular attacks and have been trolled ‘many times’ during the last six months.

But the research also revealed that a huge one in ten young people (9%) actually admit to being trolls themselves by sending negative or abusive messages to someone they know, while eight per cent admit to targeting a celebrity online in this way.

Worryingly, there is evidence of a ‘digital disconnect’ about trolling, with one in five (18%) thinking messages sent in cyberspace are less damaging than insults hurled face to face – and with 16 per cent claiming they didn’t think the messages would hurt the recipient and nearly half (49%) believing it’s ok to say things online that you wouldn’t to someone’s face.

However the majority of youngsters (60%) agree sending trolling messages is wrong. In fact, almost a fifth (17%) are adamant trolling is worse than bullying in person.

And over a quarter (28%) think that trolls send messages online due to the anonymity of their actions, with 30 per cent believing trolls are too scared to do it in person.

Shockingly, nearly a quarter (23%) did so as they thought it was funny, with nearly a third (29%) trolling because their friends were doing it too and almost a fifth (18%) because they thought the person ‘deserved’ it.

The comprehensive study shows that Facebook is the most common place for victims to be trolled, with 45 per cent of those who have experienced it having had abusive messages posted on their own walls, while 28 per cent are the subject of slurs posted on someone else’s.

Of those who are trolled, one in five (23%) receive the abusive messages on Twitter, a further one in 14 (7%) are attacked on YouTube and one in 20 (6%) are abused on their own or on another person’s blog.

While the majority of messages (40%) denigrated a victim’s personal appearance such as their weight, 16 per cent focused on the victim’s religion and race. One in ten (8%) were even aimed at getting (boyfriends or girlfriends) friends to break up with the victim.

Almost a quarter (22%) rubbished pictures posted by the victim while one in 20 (5%) posted snaps the victim did not want to share. And in a sinister twist, one in 40 (3%) admit they have been blackmailed by a troll over intimate pictures.

The effect of the electronic messages is devastating, with almost a third (29%) of youngsters receiving them confiding they had ‘lost confidence’ after the attacks.

One in five (19%) felt they could ‘no longer trust those around me’ while 12 per cent admitted that they felt alone.

SO, in order to combat this rising tide of trolling, vInspired has launched a new campaign ‘Lolz not Trolls’, aimed at educating young people on the effects of their attacks and help them to learn how to behave correctly online.

Social media expert Professor Mark Griffiths, who is working with vInspired on the Lolz Not Trolls campaign, said the phenomenon is growing as more youngsters grow up in the digital world.

He defines trolling as: “An act of intentionally provoking and/or antagonising users by posting inflammatory messages in an online environment with the aim of provoking an emotional response from who the message has been sent to.”

But despite the wave of troll attacks engulfing the internet, young people feel there is very little help or guidance for how to tackle trolling.

Half (50%) of those questioned don’t know where to go for more information on trolling, with 38 per cent wanting to learn more about the issue from social network channel themselves, such as Facebook and Twitter.

A quarter (25%) are desperate for a comprehensive guide on how to use social media correctly, with 24 per cent asking for information on how to support victims of trolling and 26 per cent wanting to know where to go for support if they are being trolled.

The Wanted, Pop band


“Through the years we have met a lot of fans, ranging from all ages around the world. It would be horrible to think that these young people are becoming the victims of trolling, or are even trolling themselves. We’d like to encourage people to sign up to the Do Something campaign and pledge their support through the Facebook page.


Show that you can make a difference!”

Delilah, musician


These days if you are a teenager, the chances are that you have been born and brought up with a computer and you will know exactly the impact that things like trolling have on web users. Log onto Facebook  and pledge your support to be more positive online!

Jazmine Franks, Hollyoaks actress currently going through a Trolling storyline


I recently had first-hand experience on Hollyoaks of exactly what trolling entails as my character Esther was pushed to try to commit suicide due to both on and offline bullying – it’s an awful situation for anyone to find themselves in.  Thankfully many instances of trolling aren’t as severe but it’s not an experience anyone should ever have to go through.


In the 21st century, bullying doesn’t just stay in the playground, it follows you home to your computer and it’s getting harder to escape being victimised.

It’s surprising how many young people don’t realise that what they write is sdo hurtful and the impact they have on the recipient. This is why the vInspired’s Lolz not Trolls Do Something campaign is so important – educating young people on how to behave online and empowering them to stand up and be counted against the trolls. This is why I urge you to pledge your support and sign up to take the pledge online at www.facebook.com/DoSomethingUK  to be Lol, not Troll and help make the internet a happier, safer place.

 

So to help youngsters become aware of correct online ‘netiquette’, vInspired, together with Professor Griffiths, have created a downloadable guide on the top ‘dos and don’ts’ for using social media, with all the tips crowd-sourced from youngsters themselves.

This guide is available from the campaign Facebook page where youngsters are also encouraged to sign up and take a ‘pledge’ to ensure they use social media correctly:

·       Look at what I write before I post – recognise how it might make someone feel
·       Own what I write – take responsibility for what I say
·       Live online the way I live offline – treat others how I would want to be treated

vInspired has also created a ‘Trolling under the Bridge’ experience at Waterloo’s IMAX underpass to show people the real effect that negative messages can have on people.

On 22nd February, displays of real life trolling messages will be projected and written on the walls of the underpass and people’s mood and response to these being measured to show the impact these do have.

Professor Mark Griffiths, Director of the International Gaming Research Unit at Nottingham Trent University, said: “The ability to remain anonymous online can lead to people saying what they may not in person over social networking channels. Young people need to understand the consequences that these comments can have, and it’s important to teach them how to use social media correctly, to make the internet a safer and happier place.”

Terry Ryall, CEO at vInspired, said: “We have all heard of cases where youngsters have harmed themselves due to troll attacks – so writing a trolling message isn’t harmless fun, it’s potentially deadly. Our aim isn’t to attack the trolls, but instead to get young people to do something positive and pledge not to be a troll themselves, abiding by the ‘netiquette’ guide we have created.

“Through our campaign ‘Lolz not Trolls’ we are hoping to make a real difference to the way young people behave – and are therefore treated – online. We are encouraging all young people to sign up to our campaign page on Facebook  – www.facebook.com/DoSomethingUK  to take a positive step towards making the internet a more secure and enjoyable experience for everyone.”