Björn Borg Launch SS15 Collection Via Online Game First Person Lover

Posted on February 10, 2015 by Catherine Balavage

When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a cookbook, but through an online fashion game experience where their clothes gives the player extra love strength.

Through the game, a new platform for e-commerce is introduced: in-game shopping with the player equipping their avatar with the new Björn Borg collection to fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with e.g. a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.

The game has received a great reception with Kotaku, one of the largest gaming sites in the world, calling First Person Lover “one of the most fabulous things I’ve ever seen”.

Fellow Swede Felix ”Pewdiepie” Kjellberg, who runs the largest Youtube account in the world, calls the game “The most fabulous game in the universe” with his play through of the game at receiving over 3 million views so far.

American Youtube sensation Markplier calls it “Game of the Year”.

“We have taken the aesthetics from the First Person Shooter games and turned it upside down. We want to offer gamers and shoppers a whole new experience”, comments Lina Söderqvist, Marketing Director, Björn Borg AB.

“It has been extraordinarily fun to see the collection come to life in 3D and having avatars wearing it. The game has taken my vision of fictional worlds to a whole new level. I might be the first designer ever that has his collection bought through a game”, says James Lee, Head Designer, Björn Borg.

The First Person Lover Game is free of charge at http://firstpersonlover.com

About the SS15 collection

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.

The key prints in the collection are inspired by water, coral structures and ancient temples. These prints are found throughout all product groups. The key material trend for this season is mesh. This runs through inserts, paneling and details across apparel, underwear, bags, footwear and eyewear.

Styling takes its inspiration from scuba wetsuits through using chunky zips, neoprene, thicker seams and mixing together bright colours with black. Important colours in the SS15 collection are black & white and combining these with soft shades of grey, pink, orange and mint.

The Björn Borg SS15 collections of underwear, apparel, footwear and bags is available at select retailers and Björn Borg concept stores.

Marion Cotillard Wears Chalayan

Posted on November 12, 2014 by Frostie

Marion Cotillard wears Chalayan SS15 Look 43

Who: Marion Cotillard

What: Chalayan SS15 – Look 43
Where: Two Days One Night Press Conference, Los Angeles
When: 11^th November 2014

Peter Pilotto Spring-Summer 2015

Posted on September 16, 2014 by Catherine Balavage

A firm Frost favourite, we fell head over hells in love with Peter Pilotto’s SS15 collection. We want EVERYTHING.

Peter Pilotto and Christopher de Vos explore a transcendent wash of light and colour in their SS15 collection as craft is elevated beyond print, through a myriad of treatments. Cyber florals join a constellation of swirling geometry as coils and fans of guipure lace meet technical macrame and custom dandelion jacquards with sparkling tinsel.

Peter Pilotto Spring-Summer 2015 peter and christopher

Peter Pilotto Spring-Summer 2015 catwalk

Peter Pilotto Spring-Summer 2015 catwalkpictures

Applied to iridescent organza, silk leaves and windowpane checks float over the skin, whilst grids of naive florals blossom on black denim. The collection’s spectral palette pulses energetically throughout.

The silhouette moves between a trim bodice, to ultra slim trousers to planed shifts, some with airy volumes explored as a handkerchief hem and the neat folds of an A-line skirt.

Giant paisley and abstract rosettes in Perspex are hinged and fractured amongst a scatter of Swarovski crystal. Studies of classical draping, paired with featherweight knits, melt into asymmetry, finished with a cascade of sequins. Interlocking chain motifs, realised in bright embroideries, vibrate throughout the collection.

Ong-Oaj Pairam SS15 Collection | London Fashion Week

Posted on September 15, 2014 by Frostie

We have been having a ball at London Fashion Week. A highlight was Ong-Oaj Pairam’s show. Ong-Oaj Pairam’s third season showcasing during Fashion Week was another triumph. After being named as ‘one to watch’ by the Times last week, the SS15 collection did not disappoint. By combining pastels, prints and metallics, Ong-Oaj Pairam’s latest collection is inspired by the designers fragmented memories of growing up alongside his families noodle factory in Nakhon Ratichasima, Thailand. We loved it.